Last night the news came out that one of the web’s best kept secrets, IFTTT (If This Then That), landed $30m of funding to turbo charge its recipe book for the social web.
If you haven’t used IFTTT before, it’s like a dashboard of connectors that can make anything hooked up to the web work by itself, using triggers, or ‘ifs’, to power devices, social media and web services. The triggers include Internet of Things devices, time of day, weather, football results or social media pings. The actions include electricity switches, push-alerts, email, and pretty much any web service.
Anyone can create their own ‘recipes’, as IFTTT calls them, and if you are stumped for inspiration, you can browse open, shared recipes that have been created by other IFTTT users. There are over 136,000 of them here.
If you are looking to turbo charge your social media strategy, here are 8 of our favourite IFTTT recipes (with two fun ones for good luck):
- Tweet your blog posts [link]
- Connect your blog to LinkedIn (or your Tumblr, or Facebook) [link]
- Log mentions of your brand in a spreadsheet [link]
- Get alerts from Instagram influencers [link]
- Ping your colleagues whenever you bookmark an interesting story [link]
- Use Twitter Faves as an information-sharing system [link]
- Monitor Wikipedia changes by a person or on a page [link]
- Track news topics and send the to your email or social network [link]
- Bonus: If you’re ever in your other half’s favourite shop, get your smart watch to automatically message them asking if they want anything [link]
- Bonus: Tweet whenever your beer fridge opens, which we have running at Battenhall HQ [link]