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Monthly Archives: March 2013

The UK gets a dose of Buzzfeed: is this the future of journalism?

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Brace yourself. Buzzfeed, the “first true social news organisation” has arrived in the UK. Catering for the appetite we have for surfing the web and grazing social media for random factoids and entertainment, Buzzfeed is one of the hottest properties online. Buzzfeed combines viral curation with editorial management of its content. The Guardian in its preview […]

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Battenhall in the 2013 PR Week Power Book

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This week PR Week launched their seventh annual Power Book. The list of the top PR people in the UK went to press just at the right time, because Battenhall, at the time not yet two weeks old, made an entry. The book is also online on PR Week here. Thanks PR Week for the […]

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10 technology trends and how brands will use them in 2013

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Only half of the things connected to the web are people. The other 50% are ‘things’. This is according to Forbes magazine’s feature: the top 10 strategic technology trends for 2013. Forbes says that by 2020, over 30 billion things will be connected to the web, up from 15 billion just over a year ago, […]

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The Advertising Week Europe essential guide

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If you work in media and you’re in London, chances are you will find something of interest in the line-up at Advertising Week Europe, which has arrived in town this week. Sessions are being held by Twitter, Facebook, Google, LinkedIn, Spotify, Yahoo and all the major mainstream media. Sessions range from the future of TV […]

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SXSW and Expo: the week of digital health

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This week two major innovation conferences are taking place. The digital behemoth that is SXSW in Austin, Texas, and Expo (also known as the Healthcare Innovation Expo) at ExCel in London. Were it not launch week for us at Battenhall, we’d be going to both. But as we’re only at the London event, we thought […]

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New agency Battenhall launches founded by Drew Benvie

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By founder of Battenhall, Drew Benvie. These are incredibly exciting times we live in. There is fundamental disruption happening in the media landscape and its impact on the way brands do business, the way we communicate and the way we consume is nothing short of seismic. We will look back on these times in the future […]

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What is disruption

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If there’s one thing we believe in, it’s that innovation rules. We think that the rate of change we’re seeing in the media landscape has rendered the old model of agency and brand communications obsolete. The disruption that has happened to the media at the hands os social is now happening in PR and communications. And […]

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90% of media is digital

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Recent research published by Google shows that 90 percent of all media we consume is screen-based, and 77% of our time in front of the TV is spent also on another screen. If there’s one thing February’s Superbowl showed us about building a connection with a brand, it’s that relying on just one screen isn’t enough. […]

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The future agency model

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We think at Battenhall that the traditional communications agency model is ripe for disruption. The social media economy has fused mainstream, traditional, digital and social media in a way that agencies and brands are simply not set-up to be able to cope with, let alone excel in. What does the agency of the future look […]

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