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Monthly Archives: April 2013

We check our phones 150 times a day and upload 400 million tweets

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This week the annual London-based Financial Times Digital Media conference took place and Battenhall was able to attend to see some of the world’s leading names in media, digital and business give their views on the present and future. Bruce Daisley of Twitter’s talk on how the social network has changed how business leaders, consumers […]

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A new Battenhall client and building a social business capability

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Working in social media often means something other than marketing communications. Some companies call this Social Business, and with our newest client that term applies in more ways than one. Battenhall has begun working with Sanctuary Group, a not for profit national housing and care provider, to help build up a new team in the […]

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Brands, social media and hacking: PR Week TV

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This week Battenhall’s Drew Benvie appeared on PR Week TV on the topic of hacking risks for brands. The piece looked at online security for brands, which is in need of more serious measures in order to minimise exposure to cyber crime and hacking. A lack of awareness and failure to plan for an often-predictable […]

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How journalists use Guardian Witness to get reader contributions on the news

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This week The Guardian launched its new citizen journalism platform, Guardian Witness. It works on the Guardian’s website and through an iPhone and Android app, and allows readers to suggest and contribute to stories, as well as giving Guardian journalists the ability to ask for reader contribution to stories. If you are looking to contribute […]

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UK spends 13mins per hour on social media

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New social media data from Experian Hitwise has revealed that the UK spends 13 minutes in every hour spent online using social media. This is the biggest single chunk of our time, followed by entertainment, then shopping and after that news. One interesting finding is that total time spent on social media is down marginally […]

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10 reasons why news is evil

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If you have ever seen happiness in the person who is ‘blissfully unaware’ then this article in The Guardian may appeal to you. An extract from the book, The Art of Thinking Clearly, by Joseph Dobelli, the article lays out 10 reasons why news is bad for you and how giving up reading news will […]

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The value of innovation and how to do it

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Fast Company has published an article on Innovation Debt – the concept of going in the red without knowing it, and the damage it does to your business, when you don’t innovate. The article is a must read for those working in the creative industries, as is the blog post it links to by author and […]

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Twitter launches 10 new UK trending topics cities

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Twitter has today launched 10 new cities as options for trending topics in the UK. Joining the likes of London, Cardiff, Belfast, Edinburgh and so on are Plymouth, Stoke, Swansea, Hull and six others. Trending right now in Birmingham, for example, is last night’s #BBCQT, which is nowhere to be seen on the trending topics […]

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New Foursquare launches, lands $41m funding and looks to reinvent mobile search

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Foursquare used to be about checking in where you are, to earn discounts, points, badges or just to add a bit of extra context to your next tweet. However as time has gone by, and with the company turning four years old this month, using Foursquare has become more about discovery than anything else. This […]

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How companies structure their social media: in numbers

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Ragan has published a survey looking at how companies structure their social media teams. An infographic summarising the findings is below and the full report can be downloaded here. In summary: 42% of companies have just one person looking after social media. 40% of companies have 2-3 people looking after social media. 9% of companies […]

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Facebook puts a price on your inbox (probably 71p)

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Facebook has begun rolling out a fee for UK users to allow you to send messages to people outside of your circle of friends. The standard charge is £0.71 to contact someone you are not friends with, but reports in the media state that the cost goes up to £10.68 to contact celebrities such as […]

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Tweeting and the City: Twitter joins the newswires on Bloomberg terminals

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Following this week’s news that social media has been approved as an official investor communications channel, Bloomberg has quickly responded by adding Twitter feeds into its terminals. This is a huge piece of news, as many banks have bans on the use of many social networks including Twitter due to regulations governing communication. Now because of […]

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SEC approves social media for investor comms: what it means for brands

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This week the Securities and Exchange Commission in the US approved for the first time the use of social media as an official channel for investor communications. This precedent is an important landmark, as significant company information – info that could affect a company’s stock price – has to be issued to all investors at […]

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Introducing the Battenhall Monthly

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The Battenhall Monthly is our email social media and communications trends report, sent out to subscribers at the beginning of every month. It reviews of all of the key news in the world of social media, digital and communications technology. If you would like to subscribe to get future editions direct to your inbox, you […]

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