Archives for May 2013

May 30, 2013Published by: Anton Perreau

Who dares challenge LinkedIn? Dow Jones does

Rupert Murdoch

In recent years LinkedIn has held its position as the social network for 'like minded business people' connecting together, introductions and proliferation of thought leadership or business news sharing. Alongside this, LinkedIn has been one of the primary places to find and post jobs, join discussions, become a mentor and endorse contacts.

LinkedIn's 225 million members revolve around the 'relationships matter' slogan, LinkedIn topped a revenue of $972 million (£641m) last year. Who would dare to compete with such a giant?

According to The Times of London, News Corp is set to launch it's contender to LinkedIn in the next few months, following an announcement last night. The platform will be built around the same ethos of 'like minded people'. Alongside this platform News Corp will launch an instant messaging platform for financial clients, to challenge some of Bloomberg's existing products.

May 30, 2013Published by: Drew

2013 internet trends from Kleiner Perkins

The latest edition of the high-profile annual internet trends report from Kleiner Perkins Caufield Byers was published yesterday. Its author, partner at the firm Mary Meeker, delivered the report at AllThingsD's D11 Conference in Palo Alto. The 2013 report is a large and wide ranging read, covering topics from innovation in China's internet scene, to the growth of mobile, wearable technology and digital health.

The full report is available to view on Slideshare, below, and available on KPCB's site here.

May 28, 2013Published by: Anton Perreau

WordPress turns 10

Wordpress 10th anniversary

Ten years ago Matt Mullenweg started a platform that has become the inspiration to create a writer out of everyone. As TechCrunch explains, 'writing is one of the hardest things to do', but WordPress has made sure that publishing and sharing our thoughts shouldn't be difficult whatsoever.

As the world has transitioned from print-on-paper, in books bound-with-string, WordPress has encouraged young and old to become writers - writing is an essential part of learning, development and creative thinking throughout our lives. Alongside the obvious benefits of writing itself, the WordPress software has become an integral part of those who can create a career from consulting, designing or implementing open source solutions.

WordPress has always been an open source platform, and though Mullenweg didn't know what this meant when WordPress was first developed - it has become the essential feature making WordPress the powerful platform it is today. Today the world of WordPress allows us to build even the most complexed of websites; from e-commerce, to blogging right through to news websites. Notable WordPress sites include The New York Times, CNN, Mashable, AllThingsD, TechCrunch and eBay to name but-a-few - you can see the full list here. It's no surprise that Wordpress has become a platform of choice for so many writers and developers.

Over the last few days, 10th birthday parties for WordPress have been happening across the globe, collected and shared through a #WP10 site. At many of these parties I'm sure the focus will be on all the good things that WordPress has done in the last 10 years. What's even more exciting is what WordPress might do with the next 10 years - Happy Birthday WordPress!

May 22, 2013Published by: Fereshta Amir

Big news for brands: Twitter’s new Lead Generation Card


Twitter unveiled its new Lead Generation Card today, which is an expandable tweet format allowing users to show their interest in discounts or offers being promoted by their favourite brands. Twitter Cards make it possible to attach media experiences to Tweets that link to content.

When users expand the brand’s Tweet, they will see a description of the offer and a call to action. Their name, username and email address are already prefilled within the Card when the user clicks a button underneath the offer to send this information to the brand or business, without having to leave Twitter or fill out forms.

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Twitter has already tested the Card out with brands including New Relic, Full Sail and Priceline. The idea behind this is to give brands and businesses more opportunities to discover new customers and to reduce time spent getting from point A: spotting the offer on Twitter, to point B: making the payment online. The system behind Generation Card is more sophisticated than merely following a brand on Twitter or liking their Facebook page. This is big news for brands and businesses that will unquestionably be interested in using new Card to engage with customers and generate new leads.

May 21, 2013Published by: Drew

Pew’s new teens on social media report: 94% use Facebook, 26% Twitter, 5% Tumblr

Courtesy of Pew

Pew, the internet research centre, has published a new report looking at teen social network usage. The full report, available to download here, is a fascinating read.

Perhaps most startling is the sheer dominance of Facebook, and also the rise of Twitter amongst teens. Only last week at PR Week's PR and The Media conference we heard Radio 1's Rod McKenzie declare Facebook as 'dead among young people'  and that 'no self-respecting young person would be on Facebook'. He referenced Tumblr, SnapChat and Keek as being en vogue. In fact both on number of accounts and most-used social networks, Facebook is trouncing everything else, with Twitter a well-earned second place with one quarter of teens using Twitter.

Taken from the summary of the Pew report:

  • Teens are sharing more information about themselves on social media sites than they did in the past. For the five different types of personal information that we measured in both 2006 and 2012, each is significantly more likely to be shared by teen social media users in our most recent survey.
  • Teen Twitter use has grown significantly: 24% of online teens use Twitter, up from 16% in 2011.
  • The typical (median) teen Facebook user has 300 friends, while the typical teen Twitter user has 79 followers.
  • Focus group discussions with teens show that they have waning enthusiasm for Facebook, disliking the increasing adult presence, people sharing excessively, and stressful “drama,” but they keep using it because participation is an important part of overall teenage socializing.
  • 60% of teen Facebook users keep their profiles private, and most report high levels of confidence in their ability to manage their settings.
  • Teens take other steps to shape their reputation, manage their networks, and mask information they don’t want others to know; 74% of teen social media users have deleted people from their network or friends list.
  • Teen social media users do not express a high level of concern about third-party access to their data; just 9% say they are “very” concerned.
  • On Facebook, increasing network size goes hand in hand with network variety, information sharing, and personal information management.
  • In broad measures of online experience, teens are considerably more likely to report positive experiences than negative ones. For instance, 52% of online teens say they have had an experience online that made them feel good about themselves.

Below is the graphic charting the most often used social networks:

Courtesy of Pew 2

The report is a rich seam of information on future social media usage, not just the present state of youth internet, and well worth your time digesting in full.

May 21, 2013Published by: Anton Perreau

Is a bigger, more beautiful Flickr better?

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Yahoo! has started putting the Flickr name back on the map since the relaunched iOS app in December 2012, which included photo filters, endless scrolling and increased sharing functionality amongst other updates. According to Marissa Mayer the update "generated 25% more photos uploaded, views and shared on a daily basis".

Whilst the iOS app received this attention, it was about time Yahoo! gave some TLC, which is certainly what it's received with the new update. Alongside a refresh of the overall UI, overall sharing functionality and Android app, Flickr now boasts 1TB of photo storage for users. Good news? Not so fast, user response to the update has been overwhelmingly negative, according to TechRadar,

Users are complaining about basic usability, unwanted infinite scrolling, slow loading, the removal of titles (they only appear on mouseover now), problems finding stuff, the ability for someone else's glamour shots to dominate your front page, the complete impossibility of clicking links in the front page footer... you get the idea.

Heavy complaints following a UI update aren't alien in the digital frontier, but with significant changes to Flickr Pro accounts, Yahoo! risks losing users to competitors like 500px.

There's been increasing speculation over what role Flickr has to play with the acquisition of Tumblr in the last couple of days. Before anything official is announced, Yahoo! will have to work hard retaining loyal users who probably feel backstabbed by the new pricing structure. For now, the new Flickr update looks good, and with storage for 537,731 photos even the most amateur photographer can't go wrong.

May 20, 2013Published by: Drew

What is Tumblr and why did Yahoo buy it for one billion dollars?


Tumblr today announced that it sold itself to Yahoo for $1.1 billion in cash. This is one of the biggest social network acquisitions we have ever seen, considering the cash payout and the fact that two very very different web companies are coming together at a critical time in the social web.

Here is a roundup of some of the better analysis we have found on the deal and what it means for the way of the internet.

Is Tumblr the new Geocities: Forbes takes a look at when Yahoo bought Geocities back in for $3.5 billion in 1999, the similarities and the lessons to be learned. One interesting point to note is that Fred Wilson the famous web venture capitalist is involved in both deals.

The real reason Tumblr really sold to Yahoo: Buzzfeed looks at how Yahoo is trying to appeal to a lost generation to whom Yahoo means absolutely nothing. Tumblr's largest user demographic is 18-24 year olds.

In Marissa's own words: The former Google big-shot and now Yahoo CEO explains in her own words on her blog what the deal means. Her blog is becoming the defacto place that news sources link to for Yahoo news, which is really interesting. For this post she uses phrases like "we promise not to screw it up" and "we will operate Tumblr independently".

The new New York tech scene: The Wall St Journal, as you would expect, looks at the importance of New York as a new web and tech hub. It's a very exciting place to be working from that's for sure. Business Insider also adds some analysis here.

Why Yahoo and Tumblr makes sense: Reuters' Felix Salmon, a man never off the mark with his media and digital commentary, puts forward a number of reasons why this is a good deal. This is my favourite: "Tumblr knows how to attract a new generation of users who want to create rather than just consume".

How Tumblr has the best and worst of the web: TechCrunch takes a look at the breadth of content on Tumblr, in particular the 'adult fare' which accounts for 11% of Tumblr's top content.

Copyright implications of the Yahoo Tumblr deal: Content theft news site Plagiarism Today looks at the intricacies of the copyright implications in the Tumblr deal and spells out what Tumblr users need to think about doing.

Fuck Yeah! Those are the concise words of David Karp, founder and big boss of Tumblr who blogged about the deal on the Tumblr staff blog. Well, wouldn't you be happy at making a billion dollars too?



May 17, 2013Published by: Fereshta Amir

Battenhall launches the minicabit nationwide cab app


This week hailed the exciting launch of our newest client at Battenhall - minicabit, the UK’s only nationwide minicab booking website and app, enabling customers to save time and money booking local and long distance journeys.

Having received investment from Telefonica O2’s Wayra fund, minicabit currently covers 30 cities and aims to extend its current base of 100 Private Hire Operators.

According to the passionate chat I had with a newbury taxi driver, the app allows users to compare cab prices, as well as book and pay for their cab journeys across the UK, both locally and long distance. Whereas most taxi apps only have services within the city, minicabit is unique in offering nationwide and long distance options, and by including quotes from licensed private hire operators outside of the user’s locality, it can save the customers as much as 30 per cent on the cost of their trip.

This week minicabit was featured as Mobile Entertainment’s ‘App of the week’ and also in The Drum yesterday. Whether you are travelling near or far, this app makes getting from point A to B much simpler.

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