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Monthly Archives: July 2013

Social media masters: A method in the madness?

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This week The Wall Street Journal announced a shift in job titles relating to social media. Between 2012 and 2013 the number of jobs with the term ‘social media’ was down by 9% according to indeed.com – additionally, jobs with the word ‘Twitter‘ in the title dropped by 22%. But what does this mean about […]

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Are politicians finally getting twitter?

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  There are no shortage of twitter gaffes that well meaning but clueless politicians have committed. From Aidan Burley’s misjudged ramblings on last year’s Olympics to George Osborne’s attempt to appear like the “common man” by tweeting a picture of himself eating a £10 burger, UK politicians just don’t seem to take twitter well. But […]

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Publicis Omnicom Group thoughts: focus on future media, not size

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As everyone in advertising and the media will by now have seen, this weekend the world’s biggest ad agency was formed, when Publicis and Omnicom signed and sealed a merger to create a group, now known as Publicis Omnicon Group, a $35 billion company. The press and pundits worldwide have now had some time to […]

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The seven types of snapchat user

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Snapchat has made a careful mark on all our mobile devices, the service. As of June 2013 18.9% of iPhone users in the USA were using SnapChat regularly. By now you’re probably on one of two sides, the sending or receiving end. To distinguish some of the more common traits of an avid SnapChat user, […]

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Royalist or Republican? Choose your news on The Guardian

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Over the last couple of days we’ve been heavily bombarded with news of the Royal baby. Battenhall tracked online conversation surrounding the coverage – it seemed the resounding word being used by people on twitter was ‘PUSH!’ (I think she got the message.) Whilst some have flocked to St. Mary’s Hospital, camping out clad in red, white […]

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Next step: wearable technology for pets

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We’re only just starting to see early adopters of wearable technology wandering the streets with their Pebble smart watch or Jawbone Up on the wrist and Google Glass on the head. We know that wearable technology is amazing and in the future we’ll see it being used for animals, plants and even vehicles. Who’s to say that one day you […]

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Tracking Digital Consumer Behaviour: Deep Digging from McKinsey

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Understanding and tracking the way in which digital consumers behave is becoming more complicated by the minute. Different mediums that didn’t even exist a month ago, let alone a decade or a century ago, change on an almost daily basis. Whilst skimming the surface of new digital trends is easy, the ability to gain insight, […]

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Boom time for digital health

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In the last few days a couple of high profile moves have been made in the digital health and quantified self space. First George Osborne the UK chancellor was snapped repeatedly wearing a Jawbone UP, a device I also personally invested in not too long ago. Then last week Yahoo’s new CEO the ex-Google tech aristocrat […]

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Battenhall in today’s Financial Times

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My favourite part of today’s Financial Times reads: “At Battenhall it is the workplace culture that is perhaps the biggest attraction.” But of course I’m biased! It’s awesome to see the work we’ve started doing here get noticed, and in such a prestigious title. We were interviewed last month for a feature on progressive workplace […]

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Privacy as a priority: Facebook rolls out Graph Search

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A few months ago, Facebook announced it was developing Graph Search – a new tool for users to harness each others data by enabling smart searching through phrases. For so long, Facebook has been built to provide search results within specific search dimensions. Now though, users can dig a little deeper. Even more importantly, brands […]

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Social media monitoring: the impact of sentiment and sarcasm

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When we read this afternoon on the BBC that the people behind French social media analytics tool Spotter had claimed they had developed a sarcasm detection tool, it caught our attention somewhat. When it comes to using social media monitoring tools for sentiment analysis, results are a mixed bag to say the least. On their own, […]

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The battle between Vine and Instagram is on

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This week Vine released its biggest update for iOS to date, introducing various fresh services to the six-second looping video-sharing app in an attempt to fight back against Instagram’s introduction of video last month. The update includes 15 new channels or ‘Vine genres’ ranging from music and comedy to cats where users can submit videos. Each of these […]

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