Archives for August 2013

August 22, 2013Published by: Anton Perreau

#SMWWhatsNext: New venue + more seats

The Royal Institution of Great Britain

By now, some of you may know of our Social Media Week London event on September 23rd. We've been bowled over by the interest in coming along to our event. We offered out 400 tickets and they all went within the first few days. Our original venue; the Battenhall offices, just weren't big enough, so we've been hunting down the perfect venue.

Today we're excited to announce that our event will be held at The Royal Institution of Great Britain in Mayfair, also know as The RI. In the past, Bill Gates, Brian Cox, Stephen Hawking and Bill Clinton have tread the boards of the Faraday Theatre, now it’s time for our founder, Drew Benvie to do the same.

In September, we'll be sharing insights for guests who are communications professionals, both in-house and agency side, and are wanting to learn more about future social media trends for brand communications. Guests will also learn where to consider putting resources for brand social media campaigns for the year ahead.

With the announcement of this new venue, we now also have the opportunity to open up even more seats. Should you wish to attend this event, please click on the link below.

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Update: For the event, we will be stocked up with drinks from our client Jimmy's Iced Coffee, and we will have a supply of freshly-baked Cronuts. The event is now sold out. If you want to tune in online, it will be broadcast on a Google Hangout, which will be tweeted from @battenhall on the morning of 23rd September.

August 19, 2013Published by: Anton Perreau

Google gets global with Edinburgh Festival

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It's been years since we saw the laugh-o-meter appear on a screen, but this year Google has brought it back through an unlikely online medium. The Edinburgh Fringe festival attracts people from around the globe, no surprise then that it's difficult to find a hotel room or even air-bed to crash during the festival. For the 2013 festival, Google has teamed up with Comic Relief to share many of the comedy shows from the festival through Google Hangouts.

Through these Google Hangouts, users can experience the shows live, after which they're welcomed to donate to the cause, all based upon how much they laughed - through the magic of a real (not rigged) laugh-o-meter. To add to the real comedy-show experience, viewers can be viewable by the comedian on stage, or invisible - depending on how brave they're feeling. As Piers Fawkes outlines,

The collaboration is a unique way to use digital technology to create an immersive experience whilst also encouraging donations by making viewers aware of how much they enjoyed the show (that they just watched for free) and how easy making a donation would be.

We think its a great way to bring a historic festival into the digital age, by adding an extra element of giving to it. To see how this works, see the video below:


August 13, 2013Published by: Anton Perreau

#SMWLondon 2013: Whats next? More seats and new venue!

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There's no end of innovation in how brands use Twitter, Facebook, Pinterest and Instagram to get their message out. But at Battenhall we understand that brands want to know whats next. During Social Week 2013 in London, our founder and MD Drew Benvie will be giving a talk on 'Whats next in social media'.

Our event is ideal for guests who are communications professionals, both in-house and agency side, and are wanting to learn more about future social media trends for brand communications. Guests will also learn where to consider putting resources for brand social media campaigns for the year ahead.

We've been bowled over by the interest in coming along to our event. We offered out 100 tickets and they have all gone (the event went live today at 10am). So, we're opening up more seats and we're going to move to a bigger venue. As soon as it's confirmed we will send a message out. Visit the official event page to find out more. And thanks as ever for your support!

August 8, 2013Published by: Anton Perreau

Gambling social influence offline

chip

The key for brands has always been to see how offline experiences can influence the online space we share and engage within. Tactically, this has meant performing a stunt offline, filming or sharing it - then analysing how it went through quick responses and comments online.

In the past few years, crowdsourcing has seen it's uses rise, through funding, Q&A, tasks or even resources. We're not alien to crowdsourcing, but the concept of using crowdsourced answers and only crowdsourced responses is a subject which is approached with caution.

One brand putting this theory to the test today is on our doorstep in London. Our client, The Casino at The Empire on Leicester square is today performing the world's first #SocialCasino Experiment - which asks one question:

Can the crowd help one player successfully make the best decisions with £1,000 of the Casino's money?

From 2:30pm today, a competition winner will have free reign with £1,000 in The Casino, asking twitter to help him with every decision, whether it's lunch, betting, or gaming.

We want you to get involved! Just follow @empirecasino and wait for the bets to appear at 2:30pm GMT today.


August 1, 2013Published by: Drew

Facebook finally joins the party with introduction of embedded posts

 

embedded photo FB

Facebook has certainly been making strides as of late. This week we heard the news that the social media giant had finally matched its IPO share price since going public last year and in recent weeks we saw some new features launch, such as photo comments for Facebook pages. Now taking a leaf out of Twitter’s book, Facebook announced on its developer page last night that it would be introducing embedded posts. This allows users to add Facebook posts onto other website, ie brand sites or blogs.

We think this has huge potential for brands. It is definitely a logical step and a smart move. Embedded posts have proven popular with Twitter and YouTube aficionados so the feature should fit naturally with Facebook users too - especially brands. Moreover, these features will provide more opportunity for Facebook pages to receive more views and likes. Savvy users will instantly see the benefits of embedding Facebook content on their company’s websites and branded blogs.

This is another move towards Facebook vying to take over the nervous system of the web. We'll see how they do with that. It might not be the new kid on the blog any more but Facebook will definitely be a large part of the web's DNA for the foreseeable future.