Archives for September 2013

September 30, 2013Published by: Anton Perreau

The White House Embraces Social Media Sharing

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The social media team at The White House clearly have the right idea. Go on twitter and you can follow President Obama, along with about 37 million other people - he's been on there for about six and a half years. About a year ago POTUS had his own Reddit 'Ask Me Anything' (aka. AMA). For a brief amount of time Obama was on Foursquare - though we're not sure how that was helpful when people can track him anyway. Despite this you can still check in to The White House on Foursquare if you're lucky enough to be invited.

Perhaps The White House has realised that social media is actually a viable way to share your message with the masses, get yourself (re)elected. To embrace social media and the content we share through it, The White House has launched 'White House Shareables' - a resource where users can find infographics, videos, presentations and general information or propaganda pertaining to The White House. All of this can be filtered and searched, then shared throughout social media channels within seconds. As WebProNews explains,

"For an administration that’s been criticized for some failures to accurately and convincingly explain the President’s policies to the American people (read: The Affordable Care Act), this is one minor move to enlist the public to help spread the word."

Regardless of how well the administration has been performing, this move in a direction to embrace more social media in politics is a sign of the times that social media is an essential part of everything - whether you're a small business or one of the world's largest government administrations. As The White House put it: 'Check it out, and get sharing.'

September 23, 2013Published by: Drew

Battenhall’s Social Media Week London breakfast briefing

SMWwhatsnext

This morning Battenhall hosted one of the opening events of Social Media Week London 2013. We presented three topics:

  • The current state of the social media economy and what brands need to know for corporate and consumer comms
  • Our FTSE 100 report, a new piece of research into how companies in the index are using Twitter and social media for comms
  • What's next: five future trends for brands looking to invest time in social media

We were humbled by the turnout. It appears that the promise of Cronuts, Jimmy's Iced Coffee and the opportunity to sit in the famous lecture theatre that Faraday presented his groundbreaking technology experiments in 200 years ago was enough to draw a crowd 🙂

Some of the attendees have blogged the event already. Cake's review, eModeration's, PR Social Design's , Alison Battisby's, Royally Social's and Viral Crush's are all hugely in-depth, and if you weren't there, you'll get the full picture if you read them (You'll need to know Norwegian for the latter).

We have also put together a Storify of the tweets from the event. We counted over 900 of them, which propelled us to trend in the UK on a rather busy news day too. And if you'd like to watch the video of the event too, our live stream is here. Thanks as ever for your support.

 


September 21, 2013Published by: Drew

Battenhall launches FTSE 100 Twitter report

Today's Financial Times has covered the findings of our newest piece of work, a report into how the FTSE 100 companies use Twitter and social media for corporate communications, customer service and innovation across their businesses.

Over the past six months, we have been carefully studying how the list of FTSE 100 companies use Twitter and social media. It has been fascinating putting this report together. Some companies in the FTSE 100 are doing amazing work through Twitter for their comms function. Many, as you will see in their report, aren't up with the pace. On Monday 23rd September, we will be releasing our findings in the new report which will be released to coincide with our event at Social Media Week.

You can see the major findings in the FT's reporting, and from Monday, the report will be available to download here on our site at Battenhall.net/FTSE100.

An excerpt from the FT's coverage is below.

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FTSE 100 Twitter report

Images courtesy of the Financial Times.

September 18, 2013Published by: Drew

Is Apple resurgent following iOS 7, iPhone 5s and 5c announcements?

Three or possibly even two years ago, depending on how you look at it, Apple was unquestionably the champion of the smartphone industry.  By 2011, it had left Nokia in the dust to claim the title as the largest mobile handset by revenue in 2011. Poor Nokia never recovered and ended up being gobbled up by a giant named Microsoft. IPhone was the undisputed king of the smartphone mountain.

But as Game Of Thrones illustrates, every king will be challenged for his leadership. Enter worthy challenger Samsung and its Galaxy S range. Before you could say “Candy Crush”, Apple found its dominant position in the balance as Samsung outsold Apple handsets globally.  To add insult to injury, Apple was being accused of no longer being innovative or, even worse, cool.  When the iPhone 4s and the iPhone 5 were met with less furor than their predecessors, one had to wonder if the late Steve Jobs’ company, once the epitome of cool technology, had lost its Midas touch.

iphone 5c

Yet it seemed Apple were unperturbed about all this-as if they had something hidden that would cement their position as the quintessential smartphone. In its recent announcements, Apple may just have revealed its trump cards.

This year, Apple announced two new additions to the Apple familia: the wallet-friendly iPhone 5c and the slick iPhone 5s. Additionally, Apple also announced a brand new operating system; the iOS 7, which gives the usual Apple interface a much-needed makeover. Whereas consumers were indifferent towards the gimmicky addition of Siri, the fingerprint identity sensor - the Touch ID for iPhone 5s - has been hailed as a truly revolutionary feature that will change the way consumers use their iPhone.

iPhone-5S-goldSo far, reviews for the iPhone 5s have been unanimous: the iPhone 5s is glorious. Like most great Kings, Apple may have successfully fought off those who wish to usurp it. Then again, the smartphone industry is one that is constantly innovating and we have no idea what Samsung, Microsoft (and Blackberry, yes, I am serious) have brewing in their kitchens. Only time and astronomical sale figures will determine if Apple still sits on the throne.


September 17, 2013Published by: Steph Bennett

Social and digital media are changing the face of Fashion Week

Are you connected to the internet? If so, you’ve just been given a front row seat to Fashion Weeks around the world. With social and digital media in full force this season, our relationship with the fashion industry is changing. The barriers are down and you no longer have to be a celebrity, designer, photographer, journalist or fashionista to have live access to next season’s collections.

London Fashion Week at Somerset House

As the Spring/Summer 2014 fashion season began we saw Pinterest create a new form of editorial content to showcase the highlights of from New York, London, Milan and Paris. Shortly after it's launch an email was sent to followers announcing the latest pins, as well as related boards on fashion from fellow pinners, proving that Pinterest is not just a pin board. It is social too.

In New York, the Kenneth Cole hired a team of pro-viners to capture a truly unique, behind the scenes perspective in 6 second bite size clips, which were live-streamed them from their website.

Here in London, while all catwalk shows were live-streamed on YouTube through BritishFashionTV, in a new twist to tradition, Clements Ribeiro chose to launch their new collection exclusively online launch using video to capture the spirit of their Rio inspired retro tropical glamour.

Fashion forward designer, Holly Fulton kept to tradition with a gorgeous collection presented at her catwalk show at Somerset House but also used EBay as a platform to highlight her A/W13 capsule collection to celebrate London Fashion Week. This was a very savvy move to broaden her appeal and promote her brand.

Designers aside, the role of bloggers at Fashion Week internationally, cannot be underestimated. Some 2000 fashion bloggers alone, registered to attend London Fashion Week this season, prompting the British Fashion Council to implement a blogger strategy, which it hopes to apply within the next year. Until then the best blog posts are being captured in their Blog Portal featuring street style and news from the world’s fashion media.

As the lines between digital and physical becoming evermore blurred, how long can the traditional format of Fashion Week be retained? Will catwalk shows become a thing of the past? How will the role of fashion bloggers develop?

However things transpire, the fashion space is definitely one to watch.

September 17, 2013Published by: Fereshta Amir

Social recruiting: what employers look for in online profiles

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Social recruiting has seen universal adoption across industries and according to Jobvite's 6th Annual Social Recruiting Survey, anyone not leveraging social referrals is behind the curve. Top recruiters use social networks at each stage of the recruiting funnel, with 94% of recruiters using or planning to use social media in their recruitment efforts and 78% of recruiters already having made a hire through social media.

We all know LinkedIn is the largest social network for professionals and this research confirms that it remains the king of searching (96%), contacting (94%), vetting (92%) and keeping tab
of candidates (93%). Yet Facebook and Twitter should not be overlooked, as both are influential and not too far behind LinkedIn with 65% of recruiters using Facebook and 55% using Twitter for social recruiting.

Beside the big three, recruiters use a multitude of specialised, localised and
up-and-coming social networks. Including photo-sharing networks Instagram and Pinterest, enterprise social network Yammer, professional question and answer site Stackoverflow, video sharing network Vimeo and Chinese social network giant Weibo.

The results show that with a variety of channels to use, recruiters have the ability to customise their messages to the platform they're using. This means most recruiters have particular uses for each network: LinkedIn is used to look at professional experience, length of professional tenure and specific hard skills, whereas Facebook, Twitter and Google+ are mainly used to look at industry-related posts and to determine whether the candidate is a cultural fit.

Jobseekers, pay attention!


September 13, 2013Published by: Drew

Is Twitter set to become the hottest ticket in town?

Twitter IPO tweet

At 10pm last night UK time, Twitter's bosses sent out a tweet announcing something big. The company is going public, following in the footsteps of Facebook last year. With shares in Twitter due soon to go on the open market, you have to wonder, will Twitter become the hottest ticket in town?

If you speak to any teens today, they will tell you that indeed it will. Twitter has managed to pull off a coup with its now utterly mainstream user base. The next generation is fed up with Facebook, so I hear. They are all about Twitter. Whilst volume of users on Facebook still outstrips anything else, many brands with an eye on the future can see that Twitter is the big player now across all generations and demographics.

The coming weeks will be interesting for watching what Twitter does next. This piece in Business Week looks at how Twitter can seek to avoid Facebook's IPO stumble.

But for brands and social media, now is the time to double down on your Twitter strategy, because the best is yet to come.

September 10, 2013Published by: Drew

Internet of Things to get a bill of rights: brands and the next wave of consumer data

One of my favourite blogs, Boing Boing, has published an important blog post on the Internet of Things and how data gathered by smart devices needs better management.

Social media has led us to a place where we are comfortable with the fact that consciously or without our knowing, smart, connected devices are gathering data about us to improve our day to day lives. The Internet of Things Bill of Rights will be a key document for any brands looking to take part in this future connected world.

Internet of things