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Monthly Archives: September 2013

The White House Embraces Social Media Sharing

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The social media team at The White House clearly have the right idea. Go on twitter and you can follow President Obama, along with about 37 million other people – he’s been on there for about six and a half years. About a year ago POTUS had his own Reddit ‘Ask Me Anything‘ (aka. AMA). […]

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Battenhall’s Social Media Week London breakfast briefing

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This morning Battenhall hosted one of the opening events of Social Media Week London 2013. We presented three topics: The current state of the social media economy and what brands need to know for corporate and consumer comms Our FTSE 100 report, a new piece of research into how companies in the index are using […]

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Battenhall launches FTSE 100 Twitter report

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Today’s Financial Times has covered the findings of our newest piece of work, a report into how the FTSE 100 companies use Twitter and social media for corporate communications, customer service and innovation across their businesses. Over the past six months, we have been carefully studying how the list of FTSE 100 companies use Twitter […]

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Is Apple resurgent following iOS 7, iPhone 5s and 5c announcements?

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Three or possibly even two years ago, depending on how you look at it, Apple was unquestionably the champion of the smartphone industry.  By 2011, it had left Nokia in the dust to claim the title as the largest mobile handset by revenue in 2011. Poor Nokia never recovered and ended up being gobbled up […]

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Social and digital media are changing the face of Fashion Week

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Are you connected to the internet? If so, you’ve just been given a front row seat to Fashion Weeks around the world. With social and digital media in full force this season, our relationship with the fashion industry is changing. The barriers are down and you no longer have to be a celebrity, designer, photographer, […]

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Social recruiting: what employers look for in online profiles

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  Social recruiting has seen universal adoption across industries and according to Jobvite’s 6th Annual Social Recruiting Survey, anyone not leveraging social referrals is behind the curve. Top recruiters use social networks at each stage of the recruiting funnel, with 94% of recruiters using or planning to use social media in their recruitment efforts and 78% of recruiters already having made a hire through social […]

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Is Twitter set to become the hottest ticket in town?

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At 10pm last night UK time, Twitter’s bosses sent out a tweet announcing something big. The company is going public, following in the footsteps of Facebook last year. With shares in Twitter due soon to go on the open market, you have to wonder, will Twitter become the hottest ticket in town? If you speak […]

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Internet of Things to get a bill of rights: brands and the next wave of consumer data

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One of my favourite blogs, Boing Boing, has published an important blog post on the Internet of Things and how data gathered by smart devices needs better management. Social media has led us to a place where we are comfortable with the fact that consciously or without our knowing, smart, connected devices are gathering data […]

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Social media concierge on Pinterest

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In 2009 Hyatt Hotels and Resorts sought a way to utilise their global knowledge and connections through social media. Shortly after, they debuted a world-first for hospitality on social media – the @HyattConcierge a 24 concierge service served entirely through Twitter. Being able to use social media to enhance the guest experience was and still […]

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BlueLine: A social network for cops

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The realms of social media have so far seen it being used primarily for connecting with friends and family, sharing photos, news and playing games. However it looks like cops on the West Coast USA have found a new use for social media – and it makes a whole lot of sense. According to a […]

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A lesson in global customer service: US customer promotes BA complaint tweets

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As brands continue to improve their use of social media for customer service, it seems some companies still fall foul of the concept of ‘the customer is always right’. Last night a disgruntled British Airways customer, known as @HVSVN on Twitter, took his online customer service dispute to the next level, buying a promoted tweet […]

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