The social media team at The White House clearly have the right idea. Go on twitter and you can follow President Obama, along with about 37 million other people - he's been on there for about six and a half years. About a year ago POTUS had his own Reddit 'Ask Me Anything' (aka. AMA). For a brief amount of time Obama was on Foursquare - though we're not sure how that was helpful when people can track him anyway. Despite this you can still check in to The White House on Foursquare if you're lucky enough to be invited.
Perhaps The White House has realised that social media is actually a viable way to share your message with the masses, get yourself (re)elected. To embrace social media and the content we share through it, The White House has launched 'White House Shareables' - a resource where users can find infographics, videos, presentations and general information or propaganda pertaining to The White House. All of this can be filtered and searched, then shared throughout social media channels within seconds. As WebProNews explains,
"For an administration that’s been criticized for some failures to accurately and convincingly explain the President’s policies to the American people (read: The Affordable Care Act), this is one minor move to enlist the public to help spread the word."
Regardless of how well the administration has been performing, this move in a direction to embrace more social media in politics is a sign of the times that social media is an essential part of everything - whether you're a small business or one of the world's largest government administrations. As The White House put it: 'Check it out, and get sharing.'