Archives for October 2013

October 24, 2013Published by: Anton Perreau

Battenhall moves to new home

Today Battenhall has moved to its new home, in The Angel of Islington. Finding a new home for Battenhall took time; we've been very specific because we only want the best place for our growing team and clients. Our new office comes complete with some smart built-in tech, eight different varieties of tea and an impressive Lavazza coffee machine.

Image courtesy of Bisous les copains

Our new office is located at 9 White Lion Street, N1 9PD. It's directly opposite Angel tube station and we've already started mapping out the awesome local food and drink. Meanwhile, our team has been testing their new commutes to work - we all work slightly varied hours to give our clients the best possible service, so timing is critical. Being in such an accessible location means we can be in central London within 20 minutes, The City of London in 10 minutes and Chipotlé in 3 minutes. It doesn't really get much better than that.

Moving office doesn't mean anything changes, despite being more conveniently located on the Northern line and 73 bus route - we now have the opportunity to continue growing as we have been with space at our disposal.

If you're in Angel, tweet us and we'll direct you over to White Lion Street - you're welcome to drop in! See you soon?

October 24, 2013Published by: Drew

New stats on Instagram, Vine, Twitter and Facebook use on mobiles

"Vine is gone! Who uses Vine any more?? Do an Instagram Video!"

These were the words, uttered in the early hours of this morning, of the Radio One breakfast show's Nick Grimshaw. A social media star as well as a broadcasting one, he runs a show which is uber-connected with its target audience of 18-24 year olds (and also connected with, as Radio 1 always gets told off for, an audience which is a good 10-15 years older too... which therefore includes me!).

It was Radio 1's Rod McKenzie who spoke to PR Week earlier in the year and said Facebook's dead for the next generation. Their focus on how to capture a mainstream media audience through social media is pretty well-honed.

So when I tweeted Grimmy's statement this morning, I was pointed by @alexpap to this survey published just last week from Global Web Index that shows some interesting stats. While Vine is still the smallest of the top 15 apps in a Q3 2013 poll, it's the fastest growing by a long shot.

So is Vine growing by the biggest percentage because it's small? Small audiences always grow by a bigger percentage. Or is Vine actually potentially going to overtake Instagram, as Global Web Index suggest may happen?

See for yourself. Answers on a postcard. Or a Vine. (Or an Instagram). The full infographic is below.

Mobile usage stats

October 21, 2013Published by: Anton Perreau

Questions on monetary policy? #AskBoE

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The Bank of England broke new ground on Friday, in fact - it became the first central bank in the world to answer questions through Twitter.  at The Guardian says it perfectly:

"When Britain's first modern central banker was at the helm of the Bank of England between 1920 and 1944, tweeting was strictly for the birds."

But not anymore, using the hashtag #AskBoE, the Bank of England answered people's questions about monetary policy. Business insider summarised some of the key questions being asked. Timing here was perfect - just a day after British Gas had a total Twitter meltdown, and that's an understatement.

Answers to questions were sensible, smart and most importantly sometimes included a little hint of good British humour. As one user explained, it might not have been as fun as the #AskBG Twitter chat, but it certainly was more informative.

Since launching its Twitter account mid-2011 The Bank of England has gained 47,100 followers - setting a precedent for other central banks to follow. A full summary of the hour-long Q&A can be found on The BBC Business pages.


October 20, 2013Published by: Fereshta Amir

Soon you’ll be able to ‘like’ real world objects with Google Glass


When we say Google Glass, you say...? There are mixed reactions to this wearable technology device as it is one of the most talked about and hotly anticipated gadgets of the year. The plans for the most recent update is what got us talking: the Google patent that lets Glass wearers "like" real life objects with a heart-shaped hand gesture:

Google Glass like

These patents aren't necessarily proof that Google intends to roll out this feature, but it shows that the company is experimenting with new ways of controlling Glass that move beyond voice commands, head gestures and the device's swipe bar.

Similar to the 'like' button on Facebook, the Glass user would be able to frame real-world objects with a heart-shaped hand gesture and using its built-in camera, the wearable device would then analyse the framed content and intelligently ‘like’ the highlighted object or location. Google said that the update would also include other gestures including forming a right angle with your thumb and index finger or moving your hand in the shape of a closed loop.

The possibilities for brands could be endless with this feature if we were to future-gaze, but for now all one can do is wait and see whether Google will actually roll this out...

October 7, 2013Published by: Drew

IAB releases 2013 UK social media stats


The Internet Advertising Bureau’s new report into digital advertising spend in the UK, released today, shows that our industry is in rude health. As The Guardian pointed out in its coverage of the news, spending one in 12 waking minutes online has pushed digital spend to record highs.

Apart from revealing to us that advertisers have more money than ever to play with (the UK saw over 3 billion of digital ad spend in the first half of 2013) the report also illustrates how social media is increasingly becoming a prominent part of UK brands' marketing mix.

Social media ad spend has grown 53%, reaching £242.5 million. In the last three years, social media spend has increased almost three-fold (285%).

According to the report, social networks and blogs alongside entertainment account for over one third of UK internet time. In addition to that, the UKCOM/comscore reveals that 12% of internet time (or one in every seven minutes to be exact) is spent on social networks.

The news in more depth is available here in the IAB's press release, and the research in full is available to IAB subscribers here.

October 4, 2013Published by: Tom Bradley

What does the media think of Twitter? [GRAPHIC]

What does the media really think of Twitter? Twitter's in all the headlines today, so we just thought we would do some work on something that caught our eye in the wake of the company filing for a $1bn IPO.

Quartz has posted a piece on the "complete history of Twitter as told through tortured descriptions of it in the New York Times". In this piece, Quartz researched and listed - extensively - every time the social network had been effectively "@'ed" by the newspaper throughout its seven-year history.

Most of us online know how word clouds work - those words that are bigger are ones that have been used the most often, and vice versa. So we put together all the statements in the Quartz post, and made the below graphic.

Twitter NYT Descriptions

Good old Larry bird.

As you can see, the five biggest words are - in usage order - "service", "users", "social", "short" and "site". So, it's a short social service site for its users.

And we think that pretty much covers it. Thank you Quartz for doing some great investigative work to find all the mentions of our favourite social network in the first place.

October 2, 2013Published by: Anton Perreau

Speak social media? Speak Mandarin? Battenhall is hiring

Screen Shot 2013-10-02 at 15.46.02

Whilst predominantly English-speaking social networks like Facebook and Twitter boom across the western hemisphere, one huge market has set in stone a precedent for their own humongous social networks - China. As you'll have seen on our Battenhall Social Media Monthly Report, Chinese social networks are really important to us. We are looking to expand our team, with Mandarin and Cantonese speaking social media communications consultants on both a permanent and freelance basis. Here's the job spec:

在Battenhall我们致力為眾多國際和本土的客戶提供不既有的公關和社會網絡服務。本公司正尋找數名自由或全職的成員加入。 申請人必需能以流利的中文和英文溝通,俱有豐富的社會網絡知識,包括了解Hashtag, Trend, Page 和 Group的分別。工作經驗不是主要,重點是對公關行業感熱情。

Prospective candidates need to know their way around the Internet and and the social web as it looks to us here in the UK, they must have a working knowledge of Mandarin and / or Cantonese – being both written chinese and verbally proficient. And they'll need to know their way around the websites and social networks used by other Mandarin and Cantonese speakers.

Ideal candidates are always social media savvy, alongside this a background in social media or PR is a plus. Most importantly we want people who are passionate about working with Battenhall to apply. You can read a bit more about us here. To outline some of the key factors, we've added a job spec on our 'join us' page - head over there to read more and when you're ready get in touch.

October 2, 2013Published by: Fereshta Amir

Facebook and Twitter in race over ‘second screen’ social TV numbers


This week marks the debut of the first report emerging from the Nielsen Twitter TV Rating, a partnership between Twitter and Nielsen which they aim to turn into the standard metric for measuring the conversation that a TV show spurs on Twitter. In response, Facebook released official numbers to show off its own TV efforts.

Facebook said that the popular TV drama Breaking Bad finale generated more than 5.5 million interactions from more than 3 million users. In comparison, Twitter saw 1.47 million tweets from 682,000+ unique users for the same show. Last week, strategically just ahead of the Nielsen Twitter TV Rating report debut, Facebook also announced its plans to send out weekly TV reports to top US networks to showcase the extend to which social conversations around TV programs are taking place on its platform.

So who wins the second screen race?

For the moment, we're leaning towards Twitter, as it partnered with Nielsen, which owns SocialGuide for TV ratings, it acquired Trendrr and with Twitter Amplify it allows broadcasters to embed short video clips in their tweets in near real-time. Facebook has a much larger user base, therefore the numbers will always be bigger for the social network giant and compared to Twitter, it looks like it's just getting up to speed with social TV data.