Archives for January 2014

January 30, 2014Published by: Drew

Is the age of the digital currency upon us?

One of the most interesting developments in the digital space right now is the growing popularity of the digital currency, with the spotlight on bitcoin. PricewaterhouseCoopers published its report today claiming that digital currencies are innovating in several industries such as  entertainment, media and communications.

The report outlines some of the positive effects digital currency can have on businesses and customers. Benefits include low transaction fees, no payment reversals and customers are able to remain anonymous during transactions.

Yet despite the advantages for merchants and customers, problems are still inherent in bitcoin and other digital currencies. For example the buying process can be complex and customers put themselves at risk of disputes with merchants since there are no payment reversals.

Recent bad press hasn't helped the reputation of bitcoin with one of its executives Charlie Shrem being arrested following allegations of money laundering and the digital currency's recent association with the illegal online drug market SilkRoad.

It's seems unlikely right now that digital currencies such as bitcoin will become the main currency of the digital space. However, if providers can reduce the risk for consumers and merchants, more customers and businesses might just buy into the idea. Pun intended.

Read more on PricewaterhourseCoopers' report here.

January 29, 2014Published by: Drew

McKinsey’s 6 ways business is being reshaped by digital

The global consulting firm McKinsey recently published an interesting insights piece looking at the different parts of business operations being disrupted by digital and the positive opportunities digital is creating. The article, titled: 'finding your digital sweet spot' is worth a read and is online here.

McKinsey digital transforming business - Battenhall

Our model of how social media is disrupting communications teams from March 2013 in full is here, and fits with McKinsey's model well. Battenhall's pyramids would be in each of McKinsey's six divisions, you could say.

Battenhall social media disruption model 2013


January 29, 2014Published by: Drew

New app prints photos direct from SnapChat

Little Snapper

We're always on the lookout for ingenious ways of using the social networking app of the moment, SnapChat. We like this new one a lot which caught our eye today as we have two Little Printers adorning the desks of Battenhall HQ.

A UK-based developer has created an app for the BERG Little Printer called Little Snapper that allows you to print Snapchats direct. PSFK has an explanation of how it works here.

January 28, 2014Published by: Drew

Glamour magazine talks to YouTube’s social media influencers

Glamour cover February 2014 - Battenhall Vlogging Feature

This month's Glamour magazine has run a four-page cover story feature on YouTube and the new breed of social media moguls 'vlogging their way to the top'. I spoke to the writer of the piece, Olivia Solon, from the perspective of what can be achieved and why vloggers are doing it. The full piece is in print in the February edition which is also downloadable online here. And below is an excerpt, where our contribution was used... do check out the full version if you can get it.

Glamour magazine Battenhall quote - February 2014

 

 

 


January 27, 2014Published by: Tom Bradley

The Billion Dollar Club

Screenshot 2014-01-27 12.20.29

Above are the Top 5 companies on the Wall Street Journal's Billion-Dollar Club, published as of January 2014.

Both the Journal itself and Dow Jones Venture Source are tracking companies that are valued at $1bn or more by venture-capital firms. If you head to the website, you can interact with the graph of over 30 companies, looking at what each does, when it was founded, and where it is based in a profile breakdown. Some high profile names are in there - Dropbox, Spotify and Pinterest, to name a few - whilst one of the youngest on the list is SnapChat, valued at $2bn.

Only three of these companies are European; which shows us that the money is largely invested in the East and the US. And over a third having been founded in the last five years, it'll be interesting to see where technology will take us - and investors' money - over the next five.

January 24, 2014Published by: Drew

BuzzFeed usurps Huffington Post to become Facebook’s top publisher

BuzzFeed, the online website which aggregates viral content from across the web, has become Facebook's top publisher, beating the likes of Huffington Post and Upworthy.

According to NewsWhip, in November 2013 Huffington Post UK was the clear leader with BuzzFeed left to battle viral content website Upworthy for runner-up status. Yet, in just over a month, the viral newsite did not only beat Upworthy but it comfortably usurped Huffington Post UK from its perch in first place.

Using data taken from Spike, NewsWhip determined BuzzFeed's newfound status as Facebook publishing king was a result of a particularly strong December. In that month, BuzzFeed had 750,000 more shares on Facebook than its closest competitor.

Apart from illustrating BuzzFeed's growing popularity, the results from Spike's database also demonstrate that Facebook is still a popular site for sharing content. Publishers such as BBC News, New York Times and new addition Viral Nova all had substantially improved share numbers.

Despite reports of Facebook's waning popularity among teens, it certainly hasn't lost favour with users who love sharing viral news on the social network site. To read more on the report, visit NewWhip.

 

 

 


January 23, 2014Published by: Tom Bradley

The ‘infectious disease’ that is Facebook

2014-01-23 16.52.23

When a user slowly becomes immune to its actions and attractions, a group of researchers at Princeton University predict that 80% of Facebook's users will have abandoned the site by 2017.

John Cannarella and Joshua Spechler based their research on the number of times 'Facebook' was entered into Google. Google Trends' chart show that the searches peaked in late 2012 but have begun to trail off since.

"Ideas, like diseases, have been shown to spread infectiously between people before eventually dying out, and have been successfully described with epidemiological models,"

the authors claim in a paper entitled 'Epidemiological modelling of online social network dynamics'.

When researching, Spechler and Cannarella used the SIR (susceptible, infected, recovered) model of disease, which creates equations to map the spread and recovery of epidemics.

Also, as part of the paper, they tested various equations against the lifespan of Myspace. Myspace was founded in 2003 and reached its peak in 2007 with 300 million registered users, before falling out of use by 2011. With that as a base, they then adapted their findings to Facebook.

The 870 million people using Facebook via their smartphones each month could explain the drop in Google searches – those looking to log on are no longer doing so by typing the word into Google. But Facebook's CFO David Ebersman admitted on an earnings call with analysts that during the previous three months:

"We did see a decrease in daily users, specifically among younger teens."

Perhaps without innovation, Facebook's days are numbered.

January 22, 2014Published by: Drew

Snapchat brands showcase site Snapular launches

Snapular

With news emerging in December 2013 that Snapchat had overtaken Facebook and Instagram put together for volume of photos shared through its network, the question many ask is: "how can brands make use of Snapchat?"

Enter Snapular, the site that showcases the most popular accounts on Snapchat. If you are a brand and looking for inspiration on how to use the photo sharing app, it is worth a look.

Snapchat turned down a $3bn acquisition offer from Facebook in 2013, and was rumoured to be considering a $10bn offer from Google, more than 10 times the amount Google paid for YouTube in 2006.