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Monthly Archives: February 2014

Reddit launches new and experimental news format, Liveupdate

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Reddit has launched Liveupdate, new type of news reporting functionality that it has been experimenting with recently, where selected users are being given the ability by Reddit staff to work on live news feeds for reporting on news events, something not previously seen on Reddit. Because of Reddit’s huge influence online, this is a big deal […]

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Sina Weibo prepares for IPO

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  Last week’s news of WhatsApp’s purchase for $19bn it seems other social networks are preparing to raise funding for their future. Next up is Sina Weibo – the Chinese social network which is planning to go IPO on the New York Stock exchange later this year with a valuation of up to $7bn – […]

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Calling all causes: Battenhall’s birthday present is back to you

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Since launching Battenhall we have been trying to disrupt the traditional agency model, a little bit at a time. We are about to turn one year old, and to celebrate, we want to give something back. As part of the way we work here, we spend 20% of our time on non-client causes. Anything goes, […]

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Data from social media is the must-have brand asset

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When Battenhall’s founder Drew Benvie was asked to write for The Guardian, he chose the topic of social data. His piece appeared yesterday and details the importance of an individual’s data on social media. Drew talks about how business innovation and marketing can be better advanced by those brands being proactive and using the data as […]

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MWC2014: Ericsson and Facebook Innovation Lab

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There is plenty of interesting news and comment being generated as a result of Mobile World Congress this year. A major highlight has been the announcement that Ericsson and Facebook will be collaborating on an ‘innovation lab’ to support the work of internet.org – a company who’s aim is to bring the internet to emerging markets and countries, to expand its […]

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Top 5 things we learnt about BuzzFeed

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  During the morning of Friday 21 February Battenhall attended the Gorkana briefing from Luke Lewis, Editor of BuzzFeed UK. In true BuzzFeed style, we thought we’d summarise our findings with a few cute gif images: 1. In the UK, always share stuff that’s fun and interesting Luke shared with us that whilst in the […]

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LinkedIn unlocks long-form posting privileges

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This week the professional social network LinkedIn expanded to allow all its users to post in long-form. Up until now only a handful of key influencers had been given the exclusive right to publish content on the network, but opening up this feature to all users won’t dilute influencers messages, only enhance them. Mashable reported that […]

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The $16bn address book: what Facebook’s acquisition of WhatsApp means for brands

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News just out: Facebook has bought WhatsApp for $16bn. The whopping figure is one of the biggest in any sector in history, and shadows any similar acquisitions in the digital and social media world. In fact, WhatsApp has be bought for more than Instagram, Tumblr, YouTube, Flickr, Viber and Yammer were sold for combined, as […]

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Data is the new gold and data centres are the gold mines

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We love data, so whenever there is a thought provoking article written about the importance of data and data centres, like this one by Rakesh Sharma on Forbes, we pay attention. If data is the new gold and data centres are the new gold mines, it’s interesting to understand what drives these centres’ decisions, which is exactly […]

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Social media overtakes Google as top referrer to mainstream media

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Recently published data shows that in the the last 12 months we have seen a big change in the way social media and mainstream media feed one another. Facebook, in particular, sends up to 3.5x more traffic to mainstream media sites than Google does. This piece, published by Derek Thompson in The Atlantic, opens the […]

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These are the 50 most innovative companies in the world right now

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At Battenhall it’s innovation that makes us tick. It’s what drove us to leave our old jobs in old fashioned PR and advertising set-ups and disrupt the industry a little bit here at Battenhall HQ. So we like to celebrate innovation in all its forms, and it doesn’t come any chunkier than here: the annual […]

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Freedom of the press map highlights global differences in media landscape

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In case you were ever trying to navigate the cultural differences of the mainstream and online media landscapes across the globe, you might find this map useful. Produced by the organisation Reporters Without Borders (thanks Richard Moynihan for the tip), the map shows the most open and the most restrictive regimes for freedom of information and […]

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Instagram registers 15x more engagement than Facebook

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L2 Think Tank has  released a report outlining that Instagram is set to outstrip its veteran social media counterparts due mainly to it being an “evolved form of window shopping”, according to Luxury Daily. “The speed with which prestige brands have flocked to Instagram has been surprising,” said Danielle Bailey, research lead at L2, New York. […]

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Twitter Alerts expands in midst of UK storms

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The recently-launched Twitter Alerts service, which allows emergency services to send out urgent messages to Twitter users, has expanded rapidly in recent weeks as the UK has experienced the worst weather since the 1700s. Twitter has announced today the following: In times of crisis, it is important for emergency services to be able to deliver […]

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R.I.P. Flappy Bird: creator removes the game

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On Friday, we blogged about Flappy Bird’s rise to popularity and as of the weekend Flappy Bird is no more. Creator Dong Nguyen took the game offline yesterday, as he just couldn’t take it anymore. The game which had the world hooked lets users tap continually on the screen to keep a bird from flapping into […]

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Mobile game apps continue to show dominance with Flappy Bird’s popularity

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It seems the Angry Birds might have another reason to be riled – as another bird seems to be the top fowl in the mobile gaming roost. Flappy Birds, the increasingly popular app on Android and iOS, has become one of the most downloaded apps this year in America and China. Despite being released in […]

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New ComScore social media user trends report

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The global media company ComScore has published a new report looking at media consumption habits and it is is well worth a read. It breaks down social media and youth / millennials differences to other age brackets and media types. Fresh data like this doesn’t come about too often, so although it’s US-specific it’s good […]

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One of the first WhatsApp marketing campaigns

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You may have read about the social messaging boom in our previous blog posts and we are slowly but surely seeing brands pick up on the trend in creative ways. It’s not easy integrating WhatsApp into a marketing campaign, so whenever a brand does it and does it well, it catches our eye. Late last […]

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Twitter’s new numbers crunched: the company’s first public results announcement

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Twitter posted its first quarterly financial results last night. The social network is growing at a large rate, although not as large as past figures suggest. Its revenue is also up, but it is making a huge loss and as a result its share price has plummeted. Here is a snapshot of the numbers in […]

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Super Bowl social media mission control rooms

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Unless you are currently going cold turkey on media, sport and social media put together, you will have seen some brand action at the Super Bowl which took place on Sunday. We have compiled a list of some of the social media mission control rooms that were publicised during the main event. Happy browsing. [View […]

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Facebook turns 10: what’s next?

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Today marks the 10th birthday of the social network. The site many like to bash as uncool, on it’s way out, a twitching corpse has gone from unique to ubiquitous in a way goes beyond all sense of normal scale. 1.23 billion users, 5% of all digital advertising, 20% of all time spent online, a […]

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