Archives for April 2014

April 30, 2014Published by: Drew

Digital is growing at its fastest rate in agencies says new report

Ad Age Going Digital

Ad Age has published a new report charting the progress of US agencies over the years, and in the last 12 months, digital work has tipped over the 35% mark, growing the fastest rate since 2009. Also, employment rates are at their highest since 2001.

The full report, available to download here, looks at a number of global media agency brands and is worth a look if you are benchmarking your digital spend or fancy brushing up on your agency economics.

 

April 25, 2014Published by: Drew

A week of milestones: Facebook hits 1bn mobile users, WhatsApp reaches 500m and LinkedIn 300m

LinkedIn 300 million

This week many of the social networks published updates user numbers which are worth taking note of.

Perhaps the most interesting is Facebook, which announced stellar financial results this week breaking all expectations and growing in size and usage, in particular on mobile. The social network now boasts 1bn active users just on mobiles. This dwarfs all other social networks and shows that there is a lot of growth left in the old dog yet.

Elsewhere, LinkedIn announced that it has reached 300m users, one third of them being in the US. Also WhatsApp announced that it has hit 500m active users, that's 100 million more than four months ago. Quite staggering. Remember WhatsApp is owned by Facebook, as is Instagram, which also has 200m users.

For a full update on all the big social media user numbers, do subscribe to the Battenhall Monthly, where publish updates on the first of the month with some in depth analysis on the changes that have taken place.


April 22, 2014Published by: Drew

Man United fans learn of Moyes sacking on Twitter first

Screenshot 2014-04-22 15.59.14

Football is often an unpredictable sport filled with drama, heated skirmishes and last minute comebacks. However, for beleaguered David Moyes, the writing was already on the wall. This morning, much to the prediction and jubilation of many Manchester United fans, David Moyes' short-lived managership at Old Trafford came to an end as he was sacked by the club's board.

Whilst Moyes' dismissal doesn't come as much of a surprise, what is noticeable is that Manchester United announced Moyes' termination on its Twitter page seemingly without issuing a press release to media outlets. Although the club does trade on the New York stock exchange so an official press release may not have been distributed for legal reasons. Having said that, there is no denying that social media has become a crucial platform for brands and companies when delivering important news directly to consumers and the media.

Twitter has become the de facto online space for expressing opinions on major news. This is no more apparent than in football where several prolific pundits such as Michael Owen and Robbie Savage have shared their opinions on Moyes' fate from their twitter accounts. Such is the acceptance and value of Twitter that, instead of contacting sport pundits directly for comments, big media sites such as The Guardian, have simply quoted their tweets in their news reports.

In terms of the reaction from their international fans and followers, the word Moyes was mentioned more than 1.5 million times today and #Moyes #MoyesSacked and #MUFC were among just some of the hashtags that have been trending as a result.

Once again, this demonstrates the undeniable importance of Twitter as the ultimate breaking news source and is testament to its power to share stories instantly, globally and with the intent of collating social opinion quickly.

April 17, 2014Published by: Anton Perreau

Facebook’s brave new venture into unbranded apps

Facebook Paper

Throughout it's development, much of Mark Zuckerberg's focus for Facebook has been to bring people inside the Facebook iOS and Android Apps, onto the platform and through the channels that are Facebook branded. However, now this strategy has changed - a new direction to "unbundle the big blue app" has been set instead to build lots of apps.

These new apps, developed by Creative Labs - may sometimes not even require Facebook logins to use. Battenhall has been one of the few users on the Facebook Paper app since it launched in January. Obviously, it's not big news that Facebook will be developing new stand-alone apps - in 2011 it released Messenger, without any Facebook branding. As explained in The New York Times - users prefer single-purpose apps, they work faster and they're more in tune with the use cases for mobile devices.

Whilst it hasn't been overly popular, the user experience on Paper is incredible - it's unlike the Facebook app as developers were given free reign to try new things. The idea here is that more apps in the future can be developed with new rules in mind. This new strategy comes with obvious risks - but when a platform has a massive user base, it can become difficult to innovate.

The idea behind all of this is that through creating new experiences in apps like Paper and Messenger, Facebook can be everywhere, unbranded - you might not know it but some of the future apps you'll be using might have Facebook written all over them.

To read more on Facebook's new Creative Labs strategy, head to The New York Times.


April 16, 2014Published by: Steph Bennett

Can you really ‘Own the Moment’ on Twitter?

Own the Moment

Every social media marketers dream is to be the person behind 'that tweet'- the one that stands out enough to catch your eye and get your attention. The tweet that people think is so awesome it suddenly goes viral often taking that carefully selected #Hashtag with it. We've all see it happen but rarely do things go viral that are 'samey'. So why is that Twitter seems to think that by creating a calendar of events for everyone to use that anyone will have an opportunity to actually 'own the moment'. Surely if we all jumped on board with this idea it would be just like us all turning up to a party wearing the same outfit? No?

What makes a tweet go viral and what makes a brand or person stand out on Twitter during a big event or occasions is their ability to see or do something else that is unique or unexpected that is of significant value or interest to the public.

Ellen DeGeneres recently broke Twitter with her group selfie at the Oscars achieving almost 3.5 million retweets:

Ellen's Group Selfie

Barack Obama's announcement of his new term in office with an emotive photo with his wife:

Barack Obama

Nokia's cheeky tweet about Apple's new design of the iPhone 5c:

Nokia vs. Apple

So if you are planning on 'owning the moment' and standing out at the party, you'll need to be smart, creative and ready to do or say something both news breaking and emotive. Meanwhile, there's no shame in jumping on a hashtag to be seen and get involved in the chatter about a particular event. Let's not forget that Twitter is after all, a 'social' network.

April 15, 2014Published by: Fereshta Amir

Facebook break up: brands and young users move on

facebook-teens-decline copy

Every month we number crunch to find out how many active users each social network has and every month since we started doing this, we see Facebook is still on top with over a billion users. Yet research tells us that despite these stats, many brands and young users have broken up and moved on from Facebook, mainly due to the clutter of ads that have taken over the social giant.

A recent study by ad agency Ogilvy showed that as of 2012, Facebook limited the organic reach of content to around 16 percent and as of February this year, the organic reach for brand pages was between 2 and 6 percent depending on the number of fans per page. As The Next Web reports, this means that even if your brand page has a million fans, only around two percent of those fans will see anything you post unless you pay for it. No wonder then that brands like Eat24 have officially broken up with Facebook to move to other social networks like SnapChat, Vine, Tumblr and Instagram - which are not yet saturated with ads.

Research shows that more than 3 million teens have left Facebook since 2007, while the 55+ demographic has seen growth of 80.4 percent and according to the KPCB Internet Trends Report from 2013, Twitter, Snapchat and Instagram all saw boosts in popularity, while Facebook showed decline. Snapchat, in particular, grew from under a million snaps per day in May of 2012, with more than 140 million as of April 2013. Read more about this here.


April 14, 2014Published by: Steph Bennett

#BattenVEDA: Vlogging tips and tricks

It’s day 14 of #BattenVEDA which means we’re almost at the halfway point and I’m delighted to be able to tell you that the 35 vloggers who are taking part in our challenge to vlog every day in April, have produced more than 300 vlogs and come from five different continents: Asia, Australia, North America, South America, and Europe!

#BattenVEDA Community

Some people are sticking to the calendar and others are freestyling. But the one thing they have in common is that they are all  taking on the challenge to film, edit, upload and share their vlogs for thirty days straight!

Tips and tricks

Today we thought we’d share a few quick tricks for all vloggers to take their vlogs from good to great. If you’ve got a trick you’d like to share, please feel free to leave a comment below or tweet us @Battenhall or @StephsBubble using the hashtag #BattenVEDA.

  1. Stop and stare
    It’s totally normal to find yourself looking at the screen and not the camera when filming - I do it all the time! But if you can cast your gaze towards the camera instead not only will you find it a little less intimidating and distracting, you’ll also find yourself talking to the camera in the same way you might have an ordinary conversation with someone. Your viewers will thank you for it!

  2. Umm... and... so…
    Do you think while you vlog? Me too! I constantly find myself filling time with words like ‘umm’ and have to remind myself that it’s okay to pause and actually stop speaking while vlogging. Although it’s daunting at first, the pauses actually help to keep your audience engaged. Let them hang on your every word… and keep them waiting for the next big thing.

  1. Lights, camera, context
    Always check your surroundings when vlogging. Whether you’re filming inside or outdoors lighting is really important so be sure to check for potential reflections from lights or TV screens and glaring sun beams that want to steal your thunder. If you’re using your phone to vlog make sure your camera lens is clean as thumb prints make for fuzzy viewing. Finally, look behind you! As viewers we’re getting a window into your world, your home or city. What do you want us to see?

#BattenChat
For more tips and tricks and generally vlogging chatter, each Monday at 8pm GMT we host #BattenChat on Twitter. If you’re curious to see what we’re chatting about - don’t be shy - you’re more than welcome to join us. Simply follow @Battenhall on Twitter and use #BattenChat in every tweet to get involved. We’ve also set up a chatroom on Twubs too that brings all the tweets together in one place: http://twubs.com/battenchat. We hope to see you there!

Finally, to keep up to date with all the #BattenVEDA vlogs, check out our Twitter list of vloggers.

April 12, 2014Published by: Drew

The role of digital in the future of health

PSFK has published a new report on the future of health. The free to download paper covers topics ranging from digital gaming, self-tracking and diet logging, to assisted online diagnosis and connected care.

As brands and consumers alike begin to experiment with what's possible with mobile and wearable health technologies, it's handy to see a collection of predictions all in one place. Boehringer Ingleheim has partnered with PSFK to get this report published for free. It's available to view below in full.