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Monthly Archives: April 2014

Digital is growing at its fastest rate in agencies says new report

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Ad Age has published a new report charting the progress of US agencies over the years, and in the last 12 months, digital work has tipped over the 35% mark, growing the fastest rate since 2009. Also, employment rates are at their highest since 2001. The full report, available to download here, looks at a […]

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A week of milestones: Facebook hits 1bn mobile users, WhatsApp reaches 500m and LinkedIn 300m

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This week many of the social networks published updates user numbers which are worth taking note of. Perhaps the most interesting is Facebook, which announced stellar financial results this week breaking all expectations and growing in size and usage, in particular on mobile. The social network now boasts 1bn active users just on mobiles. This […]

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Man United fans learn of Moyes sacking on Twitter first

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Football is often an unpredictable sport filled with drama, heated skirmishes and last minute comebacks. However, for beleaguered David Moyes, the writing was already on the wall. This morning, much to the prediction and jubilation of many Manchester United fans, David Moyes’ short-lived managership at Old Trafford came to an end as he was sacked […]

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Facebook’s brave new venture into unbranded apps

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Throughout it’s development, much of Mark Zuckerberg’s focus for Facebook has been to bring people inside the Facebook iOS and Android Apps, onto the platform and through the channels that are Facebook branded. However, now this strategy has changed – a new direction to “unbundle the big blue app” has been set instead to build […]

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Can you really ‘Own the Moment’ on Twitter?

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Every social media marketers dream is to be the person behind ‘that tweet’- the one that stands out enough to catch your eye and get your attention. The tweet that people think is so awesome it suddenly goes viral often taking that carefully selected #Hashtag with it. We’ve all see it happen but rarely do […]

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Facebook break up: brands and young users move on

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Every month we number crunch to find out how many active users each social network has and every month since we started doing this, we see Facebook is still on top with over a billion users. Yet research tells us that despite these stats, many brands and young users have broken up and moved on […]

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#BattenVEDA: Vlogging tips and tricks

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It’s day 14 of #BattenVEDA which means we’re almost at the halfway point and I’m delighted to be able to tell you that the 35 vloggers who are taking part in our challenge to vlog every day in April, have produced more than 300 vlogs and come from five different continents: Asia, Australia, North America, South America, […]

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The role of digital in the future of health

PSFK Future of Health

PSFK has published a new report on the future of health. The free to download paper covers topics ranging from digital gaming, self-tracking and diet logging, to assisted online diagnosis and connected care. As brands and consumers alike begin to experiment with what’s possible with mobile and wearable health technologies, it’s handy to see a […]

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Why apps will become obsolete

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Apps were a revolution  when smartphones started to get big. Now we are facing an era of digital and social interactions on TVs, watches, cars, devices that don’t have screens at all (like lights bulbs, pedometers and fridges). We are also spending less time in each app, doing the open-refresh-scan-close cycle with app after app […]

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Twitter wants to be Facebook, Facebook wants to be Twitter

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Earlier this week Twitter announced that it’s officially rolling out a brand new user profile design in a bid to allow users to show who they really are. The new profile set up is currently only available to a small group of users, but in the coming weeks everyone will start noticing that their Twitter profile […]

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Instagram beats Twitter and Facebook for top spot with teens

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Teen users of social media are coveted by brands and social networks alike. They give the cool factor and show a glimpse of what the future of digital looks like. A new report published by Piper Jaffray looks at fresh data from teen social media usage. The report shows that Instagram has leapfrogged Facebook and […]

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News media take to WhatsApp and WeChat

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The BBC, which recently trialled its Instagram news service InstaFax, is now trialling further experimental news services to cover the news agenda in India, where the general elections are taking place. BBC India has launched channels on WhatsApp and WeChat, using them for news gathering and content promotion in the region. Due to the popularity […]

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Battenhall team at last airing of social TV show @TheFoxProblem

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A few lucky members of the Battenhall team were at last night’s final airing of the season for popular web TV show The Fox Problem, with guests including Richard E. Grant, Daisy Lowe and Gabrielle. Last night’s interview was live from the US with Justin Mateen, the co-founder of dating app Tinder, who confidently claimed that […]

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