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Monthly Archives: May 2014

PR Week asks Battenhall: Hit or Miss on Heinzgate?

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  This week I was asked to deliver PR Week’s Hit or Miss. The topic was the Heinz brand-jacking, where a Twitter veteran of five years and 37,000 tweets started imitating the baked beans company online and subsequently got his account suspended following a tough response from Twitter and the brand police. What happened could […]

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Twitter takes over The European Elections 2014

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  Labour? Conservative? UKIP? Green Party? Those are just some of the parties the electorate can choose to vote for in the European Parliament elections happening today. As we live in the social media economy, people have taken to twitter to express what they make of the whole election and some haven’t held back. One BBC journalist […]

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A wrap up: BBC’s experiment on WhatsApp and WeChat

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You may have seen our blog post last month on news media taking to messaging apps, with the BBC pioneering this during its coverage of the Indian elections. Today, the experiment has ended and we received the above message from BBC News on WhatsApp, telling us that the BBC News India election service had come […]

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How digital is transforming business in the social media age

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The newest piece of research out from McKinsey looks at how CEOs can address the strategic challenges brought about by the ‘digital revolution’ going on right now. The consultancy firm’s graphic, below, shows the importance of being an early adopter, so as to be able to spot digital trends that will go beyond the tipping […]

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Twitter freshens up its service

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In response to all-time low user growth figures, Twitter has been busy experimenting and introducing new features. In a recent Bloomberg interview CEO Dick Costolo spoke about the future of Twitter and his aim to create a more visually engaging network while making it easier for newcomers to use. The most recent feature announcement is the Twitter mute button […]

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The rise and rise of Instagram: New data shows rate of posting to Instagram has almost overtaken tweeting

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Anyone who uses both Twitter and Instagram regularly will no doubt be surprised at this new data that has been compiled by Domo. It shows that the number of photos and videos posted to Instagram is almost equal to how much goes on over on Twitter. Considering the effort it takes to capture (filter!) and […]

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Roy Hodgson picks his England Squad. How did fans react on social media?

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For any supporter of England’s football team, there are two important factors that help predict England’s chances of football glory in the World Cup. Firstly, it’s what group England will draw in the World Cup and secondly it’s what squad the manager will take to the World Cup. Already knowing the answer to the former, […]

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Internet of Things in action with LG’s HomeChat

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You may have noticed from previous blog posts that the team here at Battenhall have a sweet spot for the Internet of Things and the endless possibilities this development brings. The most recent news that got us quite excited is that of LG launching fridges, washers and cookers that chat. As reported by the BBC, the […]

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A new shopping experience from Amazon and Twitter

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News broke yesterday that Amazon and Twitter have joined up to provide a brand new shopping service, all within the cosy confines of your Twitter feed. In the latest venture to drive ecommerce and social media closer together, consumers can now simply tweet a product in to their Amazon basket using #AmazonBasket. If you’re interested […]

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A new order is emerging

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This evening’s Sabre awards have just announced their gongs, and from the winners, you can clearly see a new order emerging. Gone are the days which I have spent most of my career watching, where corporate agencies regurgitating the same old formula are winning accolades for it. The Holmes Report Sabre Awards for best specialist consultancies […]

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Foursquare reinvents social discovery by breaking itself in two: meet Swarm

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Foursquare has today made a major announcement that will affect the world of location-based social networking. It has decided to break itself in two; a new app for local and social discovery called Swarm, and old Foursquare will evolve in tandem. Swarm will be coming out this summer. As reported by The Verge: Swarm will be […]

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