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Monthly Archives: June 2014

How Firechat is rolling out off the grid messaging across mobile platforms

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Messaging is the new social networking. And Firechat is the new innovation on the block, having recently launched with a way of connecting mobile users ‘off the grid’ – ie without using either cellular or internet connection. Firechat allows users to anonymously chat with each other using Apple’s ‘off the grid mesh network’. It has seen […]

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How engaging teens on social media needs an understanding of the real reason Facebook is uncool

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If you are working on brand communications in a role where understanding teen media consumption is important, then this article on Fast Company is a must-read.   Many think that the reason Facebook is seen as uncool and ‘dead’ amongst teens is that parents like using Facebook, so teens don’t. The truth, it seems, is in […]

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10 trends shaping the future internet of things

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If you are looking for a crib sheet on how to get the most out of the future trends surrounding the internet of things, you could do far worse than spend 20 mins reading PSFK’s newest report. The paper, titled: Real World Web – Living with the internet of things, looks at the 10 trends around how digital […]

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Battenhall’s view of the future of PR – CIPR North conference keynote and slides

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Today the CIPR hosted its annual conference the north of England. The theme was the digital PR landscape, and kicked off with CIPR president Stephen Waddington of Ketchum. His speech opening proceedings focused on the changing face of the CIPR and how digital is reshaping things. I was honoured to be asked to speak after […]

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Sony enters the streaming media market with PlayStation TV

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For media and entertainment companies, the streaming media market is very attractive and with good reason. Recent research from Park Associates reported that 20% of U.S. Broadband Households now have a streaming media player. Google Chromecast is the current market leader with Apple TV and Roku not too far behind. However the current state of […]

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Calling all interns: Battenhall launches internship programme

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We can’t quite believe that it’s been over a year since we launched Battenhall, and seeing the team grow so fast has been amazing. We’ve been planning this move for a while, so are super excited to announce we’re kickstarting our internship programme today. We’re looking for the best of the best to join us in […]

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President Obama live Tumblr Q&A

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There are firsts for everything in social media and today President Obama performed the first ever Presidential Q&A on Tumblr – the microblogging platform. The subject matter all the more relevant for Tumblr’s core audience of teens and college students: education and college cost, value and affordability. The Q&A, held on The Official White House […]

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We spend more time on social media than anything else online says new GfK / IAB data

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New data from researchers GfK and the IAB shows that we spend more time on social media than anything else online. The study, published by the Wall St Journal, is of US adults and was carried out in April this year. The results are a stark illustration of the importance of social media in the […]

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How to draft the perfect first tweet, CIA style (and 9 other epic first tweets)

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Last week the CIA posted its first ever tweet. And it was brilliant: The tweet has been shared almost half a million times – 277k retweets and 166k favourites. There’s a level of humour in there you might not expect from the CIA, which has no doubt helped. And the whole NSA issue has propelled […]

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Couples saying ‘I do’ to the social media prenup

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In the social media economy, relationships have always been a point of contention, “are you Facebook serious?” being the key teenage question thrown around in class. Now social media has matured, posting photos of your friends on Facebook more often than not requires approval and according to ABC news now couples are even signing social media […]

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What the new Mary Meeker Internet Trends report means for social media marketing

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Followers of internet trends have been wading through the big annual event that is the release of the Mary Meeker ‘state of the internet’ trends report. The report is available in full below on Slideshare, in all its 164-page glory and has been read just shy of a million times already, in just over one […]

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How your digital health and digital home are about to go Apple-mainstream

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Apple has announced that it will release two new major additions to its iOS software this autumn. Called HealthKit and HomeKit, they will arrive with iOS in September 2014 and will herald a new era of mainstream Digital Health and Digital Home / Internet of things control. I have been a follower of the quantified self […]

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