Archives for October 2014

October 28, 2014Published by: Sharmin Cheema-Kelly

Google Inbox: The future of emails?

Last week, Google announced its latest offering, Inbox, a free email app that aims to better organise emails and is "designed to focus on what really matters". Dealing with emails at work can be tedious and distract us from accomplishing important tasks, and Google Inbox aims to reduce the amount of time we spend sorting out our inboxes.

The Google Inbox app essentially consists of three key features:

  • Bundles
  • Highlights
  • Reminders, Assists and Snooze

Bundles are Google Inbox's organisational tool which groups together emails in similar categories. For example, bank statements and receipts will be bundled together and the app allows you to swipe them off all at once. You can also 'teach' Google Inbox to group certain emails together, thus creating custom email bundles.

Highlights as its namesake suggests extracts key information from an email, including flight itineraries, phone numbers, event information etc. and goes one step further by including information that wasn't in the original email e.g. real-time flight & package deliveries statuses.

Reminders, Assists and Snooze makes it easier for users to focus on priorities and allows the user to add to-do reminders, as well as adds additional information to your reminder, otherwise known as Assist. For instance, writing a reminder about a restaurant reservation will bring up a map to, and the phone number of, the restaurant. Not everything can be tended to immediately, and the Snooze option allows users to snooze reminders as well as get it to remind you again when you are in a specific location e.g. at home or in the office.

Data and algorithms are increasingly permeating social media channels and it comes as little surprise that they are being introduced to emails as well. What implications do these changes have for marketers? Perhaps they will be increasingly challenged to ensure their emails are not filtered out through Google's algorithms and will be pushed to create valuable content, while users look to benefit from these changes. However, the reliability of algorithms and whether emails are always correctly bundled remains to be seen.

At present Google Inbox is invitation-only and invitations can be requested through

October 24, 2014Published by: Drew

Best small agency in the UK

Best Small Agency

We're thrilled to break the news that we were awarded Best Small Agency last night at the UK Social Media Awards. It's awards season right now, and last week we were finalists in the PR Week Awards too, for best new agency, and last month we were chosen as a PRCA 'Agency of the Future'. We only entered into two awards this year, having just turned one year old as an agency, so we're over the moon to get these accolades, and it's onwards and upwards into 2015.

A big thank you must go out to all of the clients who helped make our first year in business such a success, to our awesome team for truly delivering and disrupting. Here's to a storming end to the year.


October 14, 2014Published by: Fereshta Amir

FireChat hits over 1m users & what this means for Internet globally


In the last week alone, there were over 300,000 downloads of the FireChat app, which saw it become the number one app in the App Store and Google Play. There were between 12,000 to 20,000 simultaneous users within the messaging platform and a whopping 2,800,000 chat sessions. The average duration per chat session was 3 and a half hours. (Source: Open Garden CEO Micha Benoliel).

We wrote about FireChat when it first launched in March 2014 - it received 100k downloads a day within the first few days of its launch and the user stats now total up to over a million within just a year. As a hyperlocal social messaging app that uses mesh networks it can be used without the Internet and is able to connect people underground or where there’s poor signal. As such it has become the go-to app for protesters, most recently at #OccupyCentral in Hong Kong which saw it become the life line of protesters as they shared updates, organised demonstrations and warned each other of riot police.

There is the potential for FireChat to significantly impact the global Internet and become a cult app. In an interview with The Atlantic, Stanislav Shalunov, co-founder and CTO of OpenGarden, the startup behind Firechat, said:

“There’s lots of people besides protesters in Hong Kong that we want to help. We want to be used by billions of people,” said Shalunov. “We’re not there yet, but being used to run a revolution, and so soon? That was something of a surprise.”

We'll be keeping a close eye on how FireChat and other mesh networking platforms develop further - we'll keep you posted.

October 13, 2014Published by: Drew

New research by Ofcom shows social media usage of children and parents

Ofcom media children - social media

Ofcom has released new statistics on media consumption amongst children and parents. The report is vast and contains hundreds of pages of data, but the social media research in particular is useful.

The findings show that 70% of children aged 12-15 in the UK who go online have a social media profile, and that figure is 20% for 8-11 year olds, and 5% of 5-7 year olds.

The full report is available through charts and / or the raw data here. Thanks to Benedict Evans of Andreessen Horowitz for the link.