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Monthly Archives: November 2014

YouTubers: brand endorsement crack down by ASA

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We recently blogged about the rise of YouTube celebrities and for years now brands have been tapping into their highly engaged audiences through brand endorsements. The influence of these YouTubers has been picked up by the media this year, uncovering that YouTubers can earn in the region of £100k in return for a day of product […]

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The social media food porn effect

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Today, The Drum announced @Nandosuk as the most engaging brand on Twitter in the UK, coinciding with The Forbes Top 25 restaurants on social media. It got our team thinking, why is it important for food brands to be recognised on social media, ahead of their competitors? Here’s three reasons why we think it’s important for food brands to be prominent […]

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Battenhall’s social data insights in today’s Guardian

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Battenhall social media data analysis was used on page 9 of today’s Guardian newspaper coverage of the twitterstorm that has taken hold of the UK, when MP Emily Thornberry tweeted something that would end with her ultimately losing her job as a Labour frontbencher. Thornberry tweeted showing a picture of a house in Rochester with […]

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New Social Network ‘This’ launches

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Whilst many social networks are self-proclaimed ‘Facebook killers‘, few have actually been able to convert a considerable number of the masses that flock to the social network daily. In November, a new social network named ‘This‘ launched, and whilst it doesn’t claim to be a Facebook killer, it might just give the social network some […]

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Changes are afoot at Facebook… again!

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Things are changing again on planet Facebook. Last week, the social media giant announced its decision to reduce visibility of overly promotional posts on your timeline from brand pages. Next came Facebook at work, a unique service with the same features as Facebook that you could use exclusively with your work colleagues – a potential rival […]

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Future social media trends in healthcare: #AHCM2014 keynote

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This morning I attended the Association for Healthcare Communications and Marketing‘s annual conference in Leeds to deliver their keynote talk, on social media trends in 2015. As a judge for the industry association’s annual awards, for a second year, and having just delivered this talk to a room packed with enthused, engaged and innovative communications […]

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Apple users like grilled halloumi and exercising, while Google users spend 50+ hours online a week

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Ever wanted to experiment with research on what audience your brand resonates with the most? Or flip that maybe, what brands, media, social media and people your target audience trust the most? Enter The Guardian, CNET reporting about it, and

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Kardashian vs Comet: Did Kim’s bum break the internet?

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Kim Kardashian’s bum featured on the front page of Paper’s latest issue with the headline ‘Break the internet Kim Kardashian’. The cover caused a ruckus on social media – her bum trended on Twitter with blanket media coverage but did Kim’s bum break the internet as intended? We crunched the numbers to see whether Kim’s bum […]

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2014 Christmas adverts, on social media

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Last week, Halloween came to a close and social media went crazy over 2014’s Christmas adverts with John Lewis, Coca Cola, Marks and Spencer, Boots, Tesco, Debenhams, Mulberry and Aldi  all revealing their much anticipated adverts. Hearts melted and grinches grumbled. Whether you love or hate Christmas adverts, you won’t have missed the buzz on your social streams. The […]

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WhatsApp introduces ‘message seen’ blue ticks, Facebook launches 1.3bn donate for Ebola buttons

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A host of social media and messaging service providers announced or launched new functions and layouts overnight, including Facebook, WhatsApp and Twitter. Facebook has partnered with organisations to help fight Ebola, meaning every one of the social network’s 1.3bn users is going to see the ‘donate now’ button at the top of their home screen some […]

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