Archives for January 2015

January 29, 2015Published by: Drew

Why Facebook’s new user numbers signal a turning point for the social media age

Facebook stats Jan 2015

Facebook is now 10 years old, and last night published a set of new user numbers that show there is growth at numerous levels in the original social network. In brief, the numbers are:

  • Facebook monthly active users: 1.39 billion (up 40 million in the last three months)
  • Instagram: 300 million
  • WhatsApp: 700 million
  • Facebook Messenger: 500 million
  • Facebook Groups: 700 million
  • Daily stats include 30 billion messages, 2 billion photos shared and 3 billion videos viewed

Now part of the Facebook fold, WhatsApp and Instagram are without doubt Facebook's crown jewels. What is clear also though is how the user base of Facebook is going full circle. Technology and digital early adopters such as Robert Scoble for example are now using Facebook as their main social media platform (remember Scoble was one of the first company bloggers and users of Google Glass...).

What will be very interesting to see is how the Instagram and WhatsApp communities begin to intertwine, if not their brands, then at least their social graphs, brand advertising opportunities and how they begin to be used for customer communications which is also starting to happen.

January 29, 2015Published by: Drew

Battenhall shortlisted for Best Small Agency at the PR Moment Awards

prmoment awards

After a storming end to 2014, picking up Best Small Agency from the UK Social Media Awards, Finalist for Best New Agency at PR Week, and Agency of the Future from the PRCA, we've just heard the news that we've been shortlisted for Best Small Agency at the PR Moment Awards.

This one will be tough - the small agency category goes up to 5x the size of little old us, we're still only 1 year old and the shortlist is filled with a star-studded cast. So best of British to all those on the list and see you at the ceremony on March 4th!


January 27, 2015Published by: Drew

Snapchat launches Discover

Snapchat Discover

Snapchat has this evening launched its newest feature, Discover, which channels media and brand content through to its 100m users. Snapchat has been used by numerous brands recently, but this new function promises to change how users consume brand content.

Here's what Snapchat has said in its announcement about what Snapchat is planning:

 Snapchat Discover is a new way to explore Stories from different editorial teams. It’s the result of collaboration with world-class leaders in media to build a storytelling format that puts the narrative first. This is not social media.

 

Social media companies tell us what to read based on what’s most recent or most popular. We see it differently. We count on editors and artists, not clicks and shares, to determine what’s important.

 

Discover is different because it has been built for creatives. All too often, artists are forced to accommodate new technologies in order to distribute their work. This time we built the technology to serve the art: each edition includes full screen photos and videos, awesome long form layouts, and gorgeous advertising.

January 22, 2015Published by: Drew

Launching the Battenhall WhatsApp


batten_twitter

For two years we have been producing the Battenhall Monthly, our feed of news, data and analysis on everything you need to know in social media, digital and mobile. Published at the beginning of the month, it's available by email newsletter, and has over 2,000 subscribers, and is complemented by our blog and Twitter feed.

Over the last month we have been piloting a sister service over WhatsApp, publishing highlights of everything you need to know about marketing and PR in the world of social, digital and mobile, written by the Battenhall team.

Today we're launching the Battenhall WhatsApp

Subscribers will receive a carefully curated selection of news, analysis and data to keep you informed on social media trends, digital and mobile.

To subscribe, add Battenhall's number +44 7762 533 602 to your mobile phone address book and send us a WhatsApp message with just the word Join. Simple as that.

Thanks for following. We'll update this post with details of how the new service develops.


January 21, 2015Published by: Drew

Speaking at #FjordKitchen London on digital disruption and the Real World Web

Fjord Kitchen

This week I'll be heading over to the upcoming Fjord Kitchen event in London to talk about digital disruption coming from the Real World Web and the Internet of Things, and what brands should be doing now in preparation for what's ahead.

Fjord, part of Accenture Interactive, puts on some immense events, and the Fjord Kitchen series has been touring the globe over recent years giving influencers in digital a chance to meet and speak about the future of digital and design. There is also amazing food for the guests (as you can see from my photo from last year's London event which I was lucky enough to also attend).

I'll be looking at how social media, mobile apps, smart homes / environments and digital services are changing due to the trend in internet-connected devices, and what to do about it all. Myself as the guinea pig and consultant. Should be fun!

Follow the chatter online tomorrow evening at #fjordkitchen on Twitter and Instagram.

January 14, 2015Published by: Drew

Facebook at Work launches to help employee communications

FB_at_work

The press is beginning to report that Facebook at Work has now been launched, albeit to a select group of companies as a test. Expected to be used as alternative to messaging and information sharing systems such as Yammer, Dropbox, Google Hangouts, Skype and so on, the service will benefit from being part of Facebook's existing 1.35bn global user base. The Facebook at Work app, called simply Work, according to TechCrunch, is reportedly in iOS and Android app stores.

Internal communications is becoming a more complex practice especially in large global organisations, as social media disrupts the traditional communications lines between colleagues. Facebook's launch, whether the product succeeds ultimately or not, will give this space a new year's kick up the proverbial for sure.

We expect more details will follow from Facebook over coming weeks. Stay tuned.


January 13, 2015Published by: Drew

WhatsApp hits 700m users and 50bn messages daily overtaking text messaging

Messaging app WhatsApp's founder Jan Koum has announced that the service has reached a new high of 700 million users, who are now sending 50 billion messages daily, which is higher than global SMS market.

With WhatsApp-ing now bigger than texting, all eyes are on how the messaging app space will evolve this year, and also how WhatsApp will integrate with Facebook, its owner, now that it is such a formidable force in its own right.

In this graph, published by Business Insider, WhatsApp's meteoric growth can clearly be seen.

whatsapp-monthly-active-usersIn a recent media interview, WhatsApp's founder said he is aiming for one billion users - now that would be almost the size of Facebook, its parent. Brands should be watching developments here closely, along with the developments across the entire messaging apps space.

January 9, 2015Published by: Fereshta Amir

In numbers: why brands need to start taking Snapchat seriously

EvanSpiegelEvery month at Battenhall we take a look at user stats of major players as well as the next big thing in the world of social media, reporting our findings in The Battenhall Monthly. Times (and figures) are a'changing as in the last few months of 2014, we saw Instagram trump Twitter with a whopping 300 million users and now it looks like Snapchat could be bigger than we thought too. We've reported that SnapChat has more than 100 million users, but according to this Business Insider article that number could be closer to 200 million if you read between the lines of CEO Evan Spiegel's words.

If this is true, then the four year young photo sharing company has steadily grown to a user base as big as that of Instagram's. If this is not enough to convince sceptical brands (and people) that Snapchat is here to stay, then this might: the company recently raised nearly $500 million at a $10-20 billion valuation and reported 700 million photos sent per day on the app, with 500 million Snapchat Stories (and that was back in May 2014!)

Snapchat users are highly engaged and its CEO quoted its growth as "abnormal", which was revealed in leaked private emails following the Sony hack. Reading between the lines, it is hinted that Snapchat could be closing in on Twitter's hold of 180 million+ mobile users.

We're keeping our eyes peeled for official stats, but while we wait for that... maybe it's time for brands to consider Snapchat as not just another app, but one that is here to stay. Read more on this here.