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Monthly Archives: January 2015

Why Facebook’s new user numbers signal a turning point for the social media age

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Facebook is now 10 years old, and last night published a set of new user numbers that show there is growth at numerous levels in the original social network. In brief, the numbers are: Facebook monthly active users: 1.39 billion (up 40 million in the last three months) Instagram: 300 million WhatsApp: 700 million Facebook […]

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Battenhall shortlisted for Best Small Agency at the PR Moment Awards

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After a storming end to 2014, picking up Best Small Agency from the UK Social Media Awards, Finalist for Best New Agency at PR Week, and Agency of the Future from the PRCA, we’ve just heard the news that we’ve been shortlisted for Best Small Agency at the PR Moment Awards. This one will be […]

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Snapchat launches Discover

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Snapchat has this evening launched its newest feature, Discover, which channels media and brand content through to its 100m users. Snapchat has been used by numerous brands recently, but this new function promises to change how users consume brand content. Here’s what Snapchat has said in its announcement about what Snapchat is planning:  Snapchat Discover […]

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Launching the Battenhall WhatsApp

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For two years we have been producing the Battenhall Monthly, our feed of news, data and analysis on everything you need to know in social media, digital and mobile. Published at the beginning of the month, it’s available by email newsletter, and has over 2,000 subscribers, and is complemented by our blog and Twitter feed. […]

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Speaking at #FjordKitchen London on digital disruption and the Real World Web

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This week I’ll be heading over to the upcoming Fjord Kitchen event in London to talk about digital disruption coming from the Real World Web and the Internet of Things, and what brands should be doing now in preparation for what’s ahead. Fjord, part of Accenture Interactive, puts on some immense events, and the Fjord […]

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Facebook at Work launches to help employee communications

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The press is beginning to report that Facebook at Work has now been launched, albeit to a select group of companies as a test. Expected to be used as alternative to messaging and information sharing systems such as Yammer, Dropbox, Google Hangouts, Skype and so on, the service will benefit from being part of Facebook’s […]

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WhatsApp hits 700m users and 50bn messages daily overtaking text messaging

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Messaging app WhatsApp’s founder Jan Koum has announced that the service has reached a new high of 700 million users, who are now sending 50 billion messages daily, which is higher than global SMS market. With WhatsApp-ing now bigger than texting, all eyes are on how the messaging app space will evolve this year, and also […]

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In numbers: why brands need to start taking Snapchat seriously

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Every month at Battenhall we take a look at user stats of major players as well as the next big thing in the world of social media, reporting our findings in The Battenhall Monthly. Times (and figures) are a’changing as in the last few months of 2014, we saw Instagram trump Twitter with a whopping 300 […]

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LinkedIn expands long form blogging to most of its users

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LinkedIn has announced that it has rolled out its long form blogging platform to 130 million extra users of the social network. Previously only 100 million of LinkedIn’s users could blog, mostly in the US, and the social network has a total of 332 million users, so now just over two-thirds of users will either […]

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The Financial Times looks at how brands are riding the social influencer wave

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Social talent is one of the hot areas in brand marketing right now. The Financial Times has just published an in-depth feature article exploring this topic, which looks at how brands are increasingly working with this new kind of global influencer. As brands are increasingly moving beyond the tried and tested celebrity endorsement for products and services, social […]

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“I am Elon Musk, CEO/CTO of a rocket company, AMA!” Why Elon Musk’s Reddit AMA is such great PR

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Last night the megastar inventor and entrepreneur Elon Musk, founder of Tesla, SpaceX and co-founder of PayPal, took to Reddit to run an AMA – the open Q&A that is increasingly being used by company spokespeople as an essential part of the PR toolkit. Today SpaceX is launching Falcon9 at Cape Canaveral, which is why Elon […]

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