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Monthly Archives: February 2015

Social media for internal communications: notes from Battenhall’s IoIC talk

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Yesterday I travelled to Leicester to talk at the Institute for Internal Communications on future social media trends and internal comms. The IoIC’s gathering was in Leicester and preceded the institute’s awards. Speaking to the client-side delegates about the challenges faced by internal communications professionals, it’s clear to see that with minimal resource and an audience […]

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Catch Battenhall speaking at the Institute of Internal Comms conference this Friday

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Battenhall will be at the Institute of Internal Communications’ conference this Friday, 27th February, where we will be presenting on how social media is shaping up for engaging internal audiences. We’ll be looking at future trends, innovation in social media, and presenting some of Battenhall’s independent research on the space too. Applying our social media insights […]

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Google launches ‘KidsTube’ app

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Today, YouTube announced that it will be launching a YouTube Kids app in the US on Monday. This will be a free, Android only app designed specifically for the younger generation and their tastes. The app will offer family-friendly content under the categories of shows, music, learning and explore – allowing children to browse safely. […]

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Facebook’s second coming: Could VR research revive the social network?

Facebook researches Virtual Reality technology. 

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As you all may be aware, the once giant of social media – Facebook – has been struggling recently. The number of new users joining is declining and, while it now has 1.35 billion users across the globe – 35 million ahead of Youtube – other social platforms are beginning to close the gap. It […]

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Could Yik Yak be the next big thing in mobile?

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We’d bet our bottom dollar that most of you who are reading this are familiar with WhatsApp and have used it at least once, have heard of SnapChat and have read an article or two about WeChat’s popularity in Asia by now. Well, there’s a new player in the messaging app game that is worth […]

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How YouTube has changed advertising

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A long-read worth reading if you work in communications is this feature in The Telegraph on the history and future of YouTube, it’s impact on politics, brands, advertising and beyond. The feature looks at how the social network, which for 9 years has been owned by Google, has made the world a more transparent place, and […]

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The Battenhall WhatsApp stats show engagement wins over noise

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Since March 2013 we have been publishing our own analysis and curated news stories covering the social media, digital and mobile comms space over three main channels: this blog, our Twitter account and the Battenhall Monthly email newsletter. Last month we launched a new channel, the Battenhall WhatsApp. We’ve been publishing 2-5 stories daily on this new […]

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