February 28, 2015 — Published by: Drew
Yesterday I travelled to Leicester to talk at the Institute for Internal Communications on future social media trends and internal comms. The IoIC's gathering was in Leicester and preceded the institute's awards.
Speaking to the client-side delegates about the challenges faced by internal communications professionals, it's clear to see that with minimal resource and an audience that is increasingly disengaged from traditional communications channels, social media, video and private messaging apps are a major hot topic.
My talk focused on how internal communications practitioners can prepare for the year ahead, and included these four steps:
- Audit your audience: make use of the most sophisticated social media analytics tools to ensure you are using the social networks and messaging platforms to connect with your audience.
- Track conversations on social: use smart systems to bring the information you need to you. Technology should put you on the front foot and save you resources.
- Experiment in messaging and mobile: think beyond social media in the year ahead. Think WhatsApp, Snapchat and WeChat.
- Innovate 1:9:90: Spend 90% of your time on the important stuff, 9% on innovations, and 1% on Moon Shots.
Lastly, to help internal comms teams manage how to use social privately, publicly and as a combination of the two, we have created the below thee-level system that maps out where / which social networks can come in most useful.
The slides from my talk sadly aren't online, but you can contact us for more info if you are interested in this topic.