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Monthly Archives: April 2015

How digital is reshaping the world of advertising

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If you read one thing today, make it the Connected Business supplement in this morning’s Financial Times. It explores how digital is reshaping the world of advertising, from a high level how technology is changing the way brands sell, to the new social media influencers, five future marketing trends, a half-page graphic (see below) expanding on […]

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Is this Facebookgeddon? The social network changes its News Feed algorithm to promote friends’ content

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Facebook just announced yet another change to its giant platform. This particular change has our eyes peeled, as it’s about tweaking its algorithm to promote content from friends. Let’s look at the three main big changes in more detail, which as outlined by Facebook product manager Max Eulenstein and user experience researcher Lauren Scissor, are: […]

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Ofcom considers deregulation to take growing power of internet into account

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The shift to digital in recent years has meant an uphill challenge for British communications regulator, Ofcom, as it seeks to adapt its own regulations to the changing media and telecoms landscape. In her first interview since being appointed as Ofcom’s chief in December, Sharon White said that deregulation and a lighter approach needs to be […]

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The arrival of the media grazing age

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In the social media age, we don’t follow media. Rather, media finds us. This is the finding in eMarketer’s newest piece of research, sourced by Trendera, which looks specifically at how 13-34 year olds consume online video. But this is a much broader trend which we are seeing across multiple media formats and spreading across demographics, where social media […]

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The rise of dark brand campaigns

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Recently we’ve been seeing a growing trend in the use of ‘dark’ marketing and PR campaigns, where brands use private social networks to connect with their audiences. Today, Laura Saggers, the US-based singer-songwriter, is debuting her new single and video on Snapchat. You can view the promo video for the next 24 hours before it vanishes. […]

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