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Monthly Archives: August 2015

Is now the time to capitalise on shopping through social media?


Earlier this week, former Twitter brand advertising head Nipoon Malhotra joined Pinterest to help the company with its plans to monetise the platform. This news came shortly after both Pinterest and Instagram announced ‘buy’ buttons – direct mechanisms through which a user can shop for visual on-display content through the social networks. Twitter’s new Collections, […]

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Three top tips for YouTubers working with brands

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August is the month when YouTubers across the world get together at two major video conventions. At the beginning of the month the massive Vidcon in the USA draws around 20,000 people eager to find out more about video and to meet their idols, and this is quickly followed up by Summer in the City […]

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Facebook tests out Medium-style blogging on Notes

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Facebook is trialling a new way of creating blog-style updates for its users. In its own words, Facebook told digital news site The Next Web that it is testing an update to Notes to make it easier for people to create and read longer-form stories on Facebook. The new trial is being described as having the […]

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Google becomes Alphabet and what it means for digital innovation

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The company formerly known as Google last night announced a new company structure, name and CEO. Google as it used to be is now called Alphabet, a new holding company which oversees a bunch of new companies that used to be subsidiaries of old Google. These new companies include new Google, which now has a […]

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Register to attend Battenhall’s 2015 FTSE 100 Social Media Report launch at Social Media Week London

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It’s that time of year again. Social Media Week London kicks off on Monday 14th September and for the third year running we will be unveiling our new FTSE 100 Social Media Report at the beginning of the week at a keynote presentation where we will also present the top social media trends to prepare […]

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