Archives for October 2015

October 21, 2015Published by: Drew

Battenhall bags two best agency gongs at the 2015 PR Week Awards

It's not every day you get a shortlisting for a PR Week Award. The self proclaimed 'Oscars for the communications industry' is a biggie, and whilst I've been fortunate enough to have been in the running twice before, once last year for new agency of the year, and once in 2010 at my previous agency for the exact same award, I have never won a single thing there. Which is why last night at the 2015 PR Week Awards, when the hosts announced 'And the winner is....' then the word 'BATTENHALL' followed - not once but twice - I truly could not believe it.

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We won two best agency awards last night, best small agency and best specialist agency. We're small because we're new, something I tried to explain to the judges when we presented to them, because we were up against some very well-established agency brands, and that's always going to be tough with only two years of business under your belt. We're humbled to have been recognised for that accolade and for what we've managed to achieve in a short space of time.

But it is the best specialist agency award that I am most excited about. Our specialism is social media, but we were up against agencies who have been in business for decades, global consultancies, and the best brands in their own fields - from consumer, to tech, to food and drink. To to not only fly the flag for social media industry, but to be awarded best of the best, is a real honour. We're young, we have a hell of a lot more to achieve, and we're only just getting started.

A huge thank you for these awards must go to the entire Battenhall team, all our supporters, clients, friends and families who have cheered us along. We literally could not have done it without you.

October 16, 2015Published by: Drew

We won! Battenhall named best large social media agency in the UK

Battenhall best large social media agency in uk

Last night the annual UK Social Media Awards took place at the Emirates Stadium, and up against biiig opposition, we were up for best large social media agency in the UK. It was a long night with many, many awards to announce, but it was worth the wait for the Battenhall table, as we were named winners. Best large agency. Boom!

This is a pretty major award for us. Not only because calibre of companies and agencies in the finals was so high, but because Battenhall is still only two years old. It was only last year we won our first awards for best new and best small agency. To pick up best large agency so soon is a testament to how hard my colleagues have worked to build our culture, client roster and team. They rule.

Next week we are heading to the PR Week Awards, where we are finalists for two awards. Wish us luck!


October 14, 2015Published by: Mashaal Jolly

Will Pinterest be the new online shopping marketplace for fashion brands?

 

pinterest-buy-buttonLast week, Pinterest rolled out the ‘buy’ button to thousands more merchants, four months after it unveiled its e-commerce plans. Social platforms such as Facebook, YouTube and Twitter have all jumped on the bandwagon to make their sites and apps shoppable with an additional button to buy the product featured, shortening the process from decision to purchase.

Whether you're planning a wedding, searching for outfits, creating arts and crafts with your children or decorating your home, Pinterest has typically been the platform used for practical and inspirational ideas. Today, the platform stands as a ‘social shop’ for its followers and removes the hassle of searching for an item of interest externally.

According to Fortune.com, the visual discovery tool now has more than 60 million ‘shoppable’ pins available across its platform, with users often searching with the intention to buy. Interesting and eye-catching ‘pins’ - or visual bookmarks - previously directed users  to blog posts or a completely different website. However, with ‘buy’ buttons now embedded onto Pinterest itself, could this affect the way shoppers purchase items from their favourite fashion brands?

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Dedicated fashion followers and bloggers are always open to new and innovative companies. Whether it’s eBay, charity shops or vintage marketplaces, they’d go anywhere to get their hands on the unique and exclusive. Let’s face it... no one wants to be caught in the same outfit as someone else, which is why apps including Depop, eBay, Asos Marketplace, ASAP54 and Grabble have generated a stream of income for fashionistas recycling their apparel. Apps like online fashion directory, Shopstyle, owned by POPSUGAR Inc, also has a click-to-buy option and offers high-street brands, but could Pinterest’s latest venture see the likes of POPSUGAR being dethroned?

It's fair to say that there are platforms available for every type of shopper, but Pinterest seems to be the go-to platform which will create success for bloggers and smaller, independent brands who ‘pin’ on a regular basis. With 100 million users, Pinterest already has the numbers and fashion brands to capitalise on its offerings. Many brands have seen company profits double since the ‘buy’ button was introduced, however, bigger brands also stand to benefit from uploading their lookbooks and driving more traffic to their websites through Pinterest.

October 7, 2015Published by: Meg Edwards

Twitter launches its new ‘Moments’ feature to simplify following the news

Twitter Moments

It has been a big week over at Twitter HQ.

Earlier this week, the company announced that Jack Dorsey would be named as the official CEO of Twitter as well as remain the CEO of Square. Dorsey held the interim CEO position since his predecessor, Dick Costolo, stepped down in June. As the full time chief, he revealed his aims and vision for the platform aptly through a tweet, saying: “Our work forward is to make Twitter easy to understand by anyone in the world, and give more utility to the people who love to use it daily

Alongside the announcement of Dorsey as CEO, Twitter also rolled out the red carpet for its latest feature,  ‘Moments’. Formally known as ‘Project Lightening’, it has been renamed and had a makeover. The new product shows the day’s most talked about stories. It’s very simple for users to read and navigate and the feature even works for those who have never followed a single person. This shows Twitter’s best and maybe last attempt to gain new users who are not interested or have the time to work out all of Twitter’s ins and outs and jargon.

‘Moments’ is the result of more than ten months of reimagining what regular users want to use Twitter for. The company aims to regain the hundreds of millions of users that they have lost over the years whilst also attracting new users. This goes back to Dorsey’s tweet about his vision to make Twitter a platform that is easy to understand for everyone and used on a daily basis.

So has ‘Moments’ arrived at a crucial time or is it too late? Twitter is constantly losing money, its stock price has plunged and user numbers have plateaued. The previous ambiguity of its leadership and continuous failed attempts to regain users who have abandoned the platform have seen Twitter’s profits dwindle. This could be the last push for Twitter and if it’s not successful, it will also say goodbye to the advertisers and the platform could soon be deemed as ‘so 2006’. We’ll wait and see what happens...


October 6, 2015Published by: Drew

One for your bookmarks: Reddit launches news site Upvoted

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Many a viral, breaking news story and trending topic begins its life on Reddit, 'the front page of the internet'. Navigating your way through the site if you're not a Redditor though can be tough, at times NSFW, and time consuming. But the influence of Reddit on the flow of the web is major and clear to see.
Today, Reddit is launching Upvoted, its own curated news site, produced by a team of in-house editors at Reddit. The news stories all feed directly from content on Reddit. This is much like what Snapchat is doing with its staff-curated news feeds, and while the new Reddit site just fresh from its launch, it's without doubt one worth adding to your bookmarks.