Archives for April 2016


April 14, 2016Published by: Drew

The next 10 years of Facebook: lasers, space and virtual reality

In the last 10 years, how far has Facebook come? And how different is it now to how it was in the beginning? Facebook went from nothing to being THE social network pretty fast, exclusively in the realm of university students originally, it went on to define a new kind of personal communication, used today by 1.59 BILLION people globally. Facebook now owns WhatsApp (1 billion users) and Instagram (400 million users) as well as the virtual reality brand Oculus Rift, and that's just for starters.

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April 12, 2016Published by: Sam Keefe

Chatbots are coming

Last week, Kik beat its competitors to the punch by introducing Chatbots - interactive software powered by artificial intelligence designed to simulate human conversations that are becoming increasingly popular for brands to engage with customers. Kik, which at last count had over 275 million users, was the first of what is expected to be many social focused companies implementing bot technology.
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April 11, 2016Published by: Drew

How we built a consultancy for innovation: the Battenhall blueprint

This is a post about how Battenhall works. We are now three years old, and throughout our time building up this business we have tried to foster a new way of working that I felt when we launched better fits the social media age in which we live. The good news is that our model is flourishing. And the single question I get asked the most about what we do at Battenhall is: "but how does it work in reality?" So I wrote this post to explain a little.

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April 6, 2016Published by: Sam Keefe

Pinterest brings ‘Promoted Pins’ to the UK

Having been introduced initially in the US last year and following very quickly in the footsteps of Twitter and more recently Instagram, Pinterest has finally launched its Promoted Pins in the UK. From today, UK brands will now be able to buy Promoted Pins making it much easier for brands to reach 'Pinners'. John Lewis, B&Q, Nestlé and Tesco are just a handful of brands that are trialling the service.

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April 5, 2016Published by: Joe Cant

Burberry is the first luxury brand to run a sponsored Snapchat Discover channel

With Snapchat allowing more and more brands onto its ad platform, it was only a matter of time before a non media specific brand jumped on the band wagon and took it that one step further. Christopher Bailey has stepped up to the plate with Burberry. It has used Snapchat to help with the launch of its latest men’s fragrance, Mr. Burberry and a capsule Menswear collection.

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