A new social network slash messaging app has just launched, called Talkshow. Created by the former Twitter product VP Michael Sippey, the new app has a unique spin on the messaging app / social networking space, offering its users a safer but more easily browsable place to share content with friends and strangers alike.
On Sunday, the polls closed for the social media competition that has caught the UK’s imagination - to name a £200 million research vessel. The winning entry, RRS Boaty McBoatface, received over 120,000 votes and has generated hundreds of news mentions, as well as its fair share of controversy.
In the last 10 years, how far has Facebook come? And how different is it now to how it was in the beginning? Facebook went from nothing to being THE social network pretty fast, exclusively in the realm of university students originally, it went on to define a new kind of personal communication, used today by 1.59 BILLION people globally. Facebook now owns WhatsApp (1 billion users) and Instagram (400 million users) as well as the virtual reality brand Oculus Rift, and that's just for starters.
Last week, Kik beat its competitors to the punch byintroducing Chatbots - interactive software powered by artificial intelligence designed to simulate human conversations that are becoming increasingly popular for brands to engage with customers. Kik, which at last count had over 275 million users, was the first of what is expected to be many social focused companiesimplementing bot technology. Read more
This is a post about how Battenhall works. We are now three years old, and throughout our time building up this business we have tried to foster a new way of working that I felt when we launched better fits the social media age in which we live. The good news is that our model is flourishing. And the single question I get asked the most about what we do at Battenhall is: "but how does it work in reality?" So I wrote this post to explain a little.
Having been introduced initially in the US last year and following very quickly in the footsteps of Twitter and more recently Instagram, Pinterest has finally launched its Promoted Pins in the UK. From today, UK brands will now be able to buy Promoted Pins making it much easier for brands to reach 'Pinners'. John Lewis, B&Q, Nestlé and Tesco are just a handful of brands that are trialling the service.
With Snapchat allowing more and more brands onto its ad platform, it was only a matter of time before a non media specific brand jumped on the band wagon and took it that one step further. Christopher Bailey has stepped up to the plate with Burberry. It has used Snapchat to help with the launch of its latest men’s fragrance, Mr. Burberry and a capsule Menswear collection.