+44 (0) 20 71830322

We've moved!

Exmouth House, 3/11 Pine Street,

London, EC1R 0JH



Monthly Archives: May 2016

How the BBC is using Yik Yak, the youngest of all the chat apps

Yik Yak

We’re big fans of chat apps here at Battenhall HQ. As social networks become messaging apps, messaging apps are becoming social networks, and the youngest of all these is Yik Yak. We first wrote about Yik Yak last February, then again back in January this year when its web version launched. Its user base started […]

Post Tagged with ,
Read More

Twitter set to stop including links and photos in character limit


It may sound like a minor update, but the rumour in itself has made social media managers (and savvy tweeters) rejoice. According to Bloomberg, Twitter could be changing the way that it counts characters. This means that photos and links will no longer be included in the character limit that currently uses 23 characters for […]

Read More

The rise of the Emoji


Everyone loves emojis. They’re often used to joke, express feelings, and at times give someone a piece of your mind. At Battenhall, we love using them for our daily WhatsApp Broadcast messages  – which is what inspired us to look into  where the universal language of emoji comes from, who decides what emoji launches next and why […]

Read More

The 5 waves of innovation in social media: my slides from Vision keynote

Vision Bristol May 2016

This week I had the privilege of delivering one of the keynote talks at Vision, the annual conference on all things media and creativity, which took place in Bristol. The two-day conference included speakers such as Uber’s general manager Fred Jones, PR god Mark Borkowski, Tim Westwell, co-founder of Pukka (the tea people!), National Trust’s […]

Read More

Snapchat introduces shoppable ads and ups its game to monetise the platform

Post Image

From emoji videos to exciting new caption limits, it seems that ghostly video app Snapchat always has a trick up its sleeve to surprise users. After the launch of its money transfer service Snapcash, it seems the monetisation of the platform is about to reach a whole new level, as Snapchat introduces 10-seconds call-to-action ads. […]

Post Tagged with
Read More

Beme: Is second time a charm?

Post Image

  Last summer, Casey Neistat, filmmaker, viral sensation and YouTube vlogger, and Matt Hackett, ex Tumblr’s Head of Brand Strategy and Marketing, launched Beme. With an already strong online fan base, Beme feels like the next big step for storytelling apps. The concept is easy: a social media video-sharing app where you can record videos […]

Read More

Instagram tweaks Carousel


Last year, Instagram introduced Carousel ads, a service that enabled brands to showcase multiple photos in one post to give advertisers more creativity in storytelling on the platform. Now, the photo sharing juggernaut has taken it one step further and is now enabling brands to showcase multiple videos in one post. From now, advertisers will […]

Post Tagged with
Read More

The demise of newspapers, and what it means for digital media


For the past 15 years or so, circulation figures for the national newspapers in the UK have been in steady decline, and slumping sales have resulted in the closure of many newspapers nationwide, and globally. Today, another paper was axed. New Day, a daily newspaper launched by publisher Trinity Mirror, announced that it was to […]

Post Tagged with , , , ,
Read More

What Snapchat, the King of micro-moments, has in store for us


Snapchat has evolved a huge amount since its inception in September 2011 and we’ve kept a keen eye on this social messaging platform as it has continued to grow, and draw in users from across the globe with its innovative and addictive features. One of those is the ability to apply filters, and in March for our third birthday, we set […]

Read More