Archives for May 2016

May 17, 2016Published by: Meg Edwards

Twitter set to stop including links and photos in character limit

It may sound like a minor update, but the rumour in itself has made social media managers (and savvy tweeters) rejoice. According to Bloomberg, Twitter could be changing the way that it counts characters. This means that photos and links will no longer be included in the character limit that currently uses 23 characters for a link or photo. We all know how irritating it is to cut down on your own creative witticism to fit within the 140 character limit, let alone reducing it further to add an amusing GIF or meme.

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May 17, 2016Published by: Mashaal Jolly

The rise of the Emoji

Everyone loves emojis. They’re often used to joke, express feelings, and at times give someone a piece of your mind. At Battenhall, we love using them for our daily WhatsApp Broadcast messages  - which is what inspired us to look into  where the universal language of emoji comes from, who decides what emoji launches next and why so many brands and influencers are quickly jumping on the trend.

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May 13, 2016Published by: Drew

The 5 waves of innovation in social media: my slides from Vision keynote

This week I had the privilege of delivering one of the keynote talks at Vision, the annual conference on all things media and creativity, which took place in Bristol. The two-day conference included speakers such as Uber's general manager Fred Jones, PR god Mark Borkowski, Tim Westwell, co-founder of Pukka (the tea people!), National Trust's Tom Barker and Channel 4's Geoff White.

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May 5, 2016Published by: Sam Keefe

Instagram tweaks Carousel

Last year, Instagram introduced Carousel ads, a service that enabled brands to showcase multiple photos in one post to give advertisers more creativity in storytelling on the platform. Now, the photo sharing juggernaut has taken it one step further and is now enabling brands to showcase multiple videos in one post. From now, advertisers will be able to show up to five single videos in one post. Launch partners for the enhanced service include Airbnb, Taco Bell, Hollister and W Hotels to name a few.
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