Today I presented a talk at the Bristol Social Media Conference at Colston Hall, on how messaging apps are shaping the next wave of social media innovation. From WhatsApp broadcasts to Facebook Messenger Bots, we are seeing the growth in this space affecting brands in diverse ways, such as customer care, news consumption and ecommerce.
Snapchat, the photo-sharing social media platform adored by millennials, has seen rapid growth since it began in 2011. Dominating the world of ephemeral content, the app has seen its worldwide users grow by millions each quarter. In the UK alone, that figure is now 11.2 million users!
Twitter has announced that the social network is this week introducing a slew of new features aimed at cleaning up the Twitter feed. Coming this week, you will be able to filter out key words, people, and types of account on Twitter, all aimed at tidying things up for the view of those you follow when browsing on Twitter.