Last night, Twitter announced that it will be doubling the length of a tweet, to 280 characters. The social network launched originally as an alternative to the text message, which back then could only be 160 characters long. So Twitter factored in the username length, and gave each tweet a maximum of 140. This has been Twitter's USP since day one, but as user growth has slowed for Twitter, the company has been looking for new features to roll out that might reignite users' love for the social network.
This week we held Battenhall's 5th annual social media future trends breakfast briefing at the screening room of the Soho Hotel, to mark the opening of Social Media Week London, and to launch our annual report looking at how some of the world's biggest brands are using social media for communications.
Summer might not be over just yet, but the change in weather would certainly suggest otherwise. June, July and August have flown by, and as always, there have been loads of new developments in the social media world. I don’t know about you, but I can’t even remember what I ate for breakfast let alone what new social media features and innovations came out, so here’s a quick and handy recap of some of the key highlights from each platform.
If, you are anything like me, and logging into Twitter to see an ‘Update to Terms and Conditions’ message pop up doesn’t appeal in the slightest, you’re in luck. Reading new Terms of Service notes, if you even do, is like a game of hide and seek to find what has actually changed, how to interpret the new changes, not to mention did you ever read them before to actually know what has changed? I thought not. Well, the good news is that I’ve read Twitter’s new T&Cs so you don’t have to.