LinkedIn Live broadcasts have been around since 2020, but continue to grow in popularity, offering brands and creators the opportunity to communicate with their followers in a unique way. In fact, the online live-streaming industry grew by 99% between April 2019 and April 2020, highlighting the popularity of the medium.

The platform can be used to host online webinars, launch new products, stream Q&A sessions, host guest interviews… The options are endless. The question is: why go live, if you can share the same information via a recorded, native video on the platform? 

Well, the stats speak for themselves: LinkedIn reports that live streams on the platform typically generate 24x more comments and 7x more reactions than native video content. It’s no wonder companies are hopping on the bandwagon and going live. 

We’ve been supporting brands in their first live forays, and we’ve pulled together our top five tips for getting started. 

1.  Allow enough time

Pulling off a smooth-running live event, in any format, is no mean feat – but giving yourself plenty of time to prepare, promote and practice is the key to success. 

We’d recommend kicking things off no less than six weeks before the event. This will allow enough time to sort the logistics (names, speakers, times, dates), and promote the event via paid and organic channels to boost the number of attendees.

2.  Subject matter is key

To find the most engaged group of attendees, consider what your potential audience is most interested in. Which topics generate the most interest on your channels? Choose strategically to give your live stream more chance of cutting through the noise and deliver the highest return on investment – particularly in terms of viewers.

3. Practice, practice, practice

Within your six-week planning period, organise three additional meetings. Two will involve running through the tech needed, and the third should act as a full dress rehearsal. 

Tech tests should consider all practical considerations, including camera placement and backgrounds, as well as testing microphones and internet connections. The dress rehearsal should concentrate on the subject matter and how to make the topics as engaging as possible for audiences.

4. Assign roles and responsibilities

Before the event, assign clear roles and responsibilities. One person should be responsible for running the event, and at least one team member should be dedicated to monitoring inbound comments and questions – as well as responding to users to keep the conversation going. Consider drafting prompts in advance to add to the comments and help sustain momentum. 

5. Relax!

Running live events can feel nerve-wracking, especially if it’s a first time, but preparation is everything. The rewards – brand awareness, new business leads, job applications, etc – are well worth the risk.

To learn how our team can help with your social media strategy and content, visit our website or email hello@battenhall.com.