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February 15, 2017Published by: Fereshta Amir

Do we need a digital Geneva Convention?

At the annual RSA Conference this week, Microsoft called for the establishment of a digital Geneva Convention. The company's President and Chief Legal Officer, Brad Smith, asked for technology companies to step up and work together to protect the public from nation-state sponsored cyber attacks.

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May 21, 2015Published by: Fereshta Amir

Inaugural TMRW conference explores: who owns social media?

BattenhallConf

Yesterday saw the inaugural event TMRW take place at the IP Expo in Manchester. With a focus on the future of digital and technology, the event featured speakers such as Professor Brian Cox and experts in the worlds of robotics, hacking and social media.

Our founder, Drew, spoke on a panel discussing 'who owns social media' alongside Steve Wood from the Information Commissioner's Office, Dom McGregor of The Social Chain and Stu Jackson of UP Communications.

The one point that all the panellists agreed on was that regulators such as the ASA and ICO are doing a good job of protecting the public, whether that be from abuse, bad content or misleading advertising practices. But that also the social networks themselves could and should always do more to speed up the process of cleaning up social media.

If you missed the event, highlights are on Twitter and on TMRW's site.

Photo credit Lizzie Wood 


May 12, 2015Published by: Fereshta Amir

Snapchat Our Stories returns to London

If you're an avid SnapChatter like we all are at Battenhall London, you will have noticed that for a while now, the photo sharing platform has been running 'Our Stories', which sees people from around the world showing what life is like where they live. So far we've seen the likes of NYC Life, LA Life, London Life, Dubai Life, Toronto Life, Singapore Life and more. Today, the Our London Story is running, meaning people in London can add snaps to the live story, with the hope of getting global fame, and users can take part right now.

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April 22, 2015Published by: Fereshta Amir

Is this Facebookgeddon? The social network changes its News Feed algorithm to promote friends’ content

Image Credit: Fast Company

Image Credit: Fast Company

Facebook just announced yet another change to its giant platform. This particular change has our eyes peeled, as it's about tweaking its algorithm to promote content from friends.

Let's look at the three main big changes in more detail, which as outlined by Facebook product manager Max Eulenstein and user experience researcher Lauren Scissor, are:

1. Facebook users will now be able to see more than one NewsFeed post from the same source in a row. Facebook's algorithm previously prevented that. Facebook says it's "relaxing this rule" so that users who don't see much content in their feeds can start seeing more.
2. Facebook will start prioritising NewsFeed content posted by friends. "The second update tries to ensure that content posted directly by the friends you care about, such as photos, videos, status updates or links, will be higher up in News Feed so you are less likely to miss it," Facebook writes. It says you'll still see content from news organisations and Facebook pages you enjoy though.
3. Facebook will begin hiding posts that say what your friends have liked or commented on. This sounds like it could really diminish a publisher's second-hand reach. "This update will make these stories appear lower down in News Feed or not at all," Facebook says.

This is of course great news for everyone who has ever been annoyed at seeing more promoted brand content then friends' news on their News Feeds. As Fast Company reports, this could make life a little harder for brands and publishers, as traffic to brand pages could suffer as a result of the algorithm tweaks. Read the more about the changes over at Business Insider.