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Burberry is the first luxury brand to run a sponsored Snapchat Discover channel

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With Snapchat allowing more and more brands onto its ad platform, it was only a matter of time before a non media specific brand jumped on the band wagon and took it that one step further. Christopher Bailey has stepped up to the plate with Burberry. It has used Snapchat to help with the launch of its latest men’s fragrance, Mr. […]

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Live streaming apps: innovation, or a step too far?

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Live streaming, as with any innovative medium, has its ups and downs. An unfortunate event which has brought it to light recently was the recent tragic events in Virginia, USA, in which Alison Parker and Adam Ward were gunned down during an interview on live TV, with the killer filming and uploading the entire scene on […]

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Is now the time to capitalise on shopping through social media?

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Earlier this week, former Twitter brand advertising head Nipoon Malhotra joined Pinterest to help the company with its plans to monetise the platform. This news came shortly after both Pinterest and Instagram announced ‘buy’ buttons – direct mechanisms through which a user can shop for visual on-display content through the social networks. Twitter’s new Collections, […]

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