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LinkedIn Launches Messaging Platform

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For a long time, LinkedIn has relied on a messaging system called ‘InMail’ – however this was always much more like email than messaging, which feels alot more like texting. Now – a little late to the game, LinkedIn has launched a direct messaging option – fast, casual messaging that works a bit like the […]

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Quartz launches Atlas: The new home for charts and data

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As data has become a leading back-bone for great articles, the platforms those articles are written on have had to become savvier about how that data is displayed and shared. Design hazardous screenshots don’t quite suffice to the real thing, often a deeper dive into the chart is needed and Quartz have made a direct response […]

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So long, Google+

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It has been announced today that Google+ is being officially split into two (or more) parts, named ‘Photos’ and ‘Streams’. The two new elements are being led by Bradley Horowitz, a longtime Google VP of Product Management.

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Just how super is SUPER?

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This month, a new social network called ‘SUPER’ launched, created by Biz Stone, co-founder of Twitter, Inc and also helped to create and launch Xanga, Odeo, The Obvious Corporation and Medium. In 2013, Biz Stone launched Jelly – a visual app that focused on users asking and answering questions. Whilst the app received quite a bit […]

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New Social Network ‘This’ launches

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Whilst many social networks are self-proclaimed ‘Facebook killers‘, few have actually been able to convert a considerable number of the masses that flock to the social network daily. In November, a new social network named ‘This‘ launched, and whilst it doesn’t claim to be a Facebook killer, it might just give the social network some […]

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President Obama live Tumblr Q&A

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There are firsts for everything in social media and today President Obama performed the first ever Presidential Q&A on Tumblr – the microblogging platform. The subject matter all the more relevant for Tumblr’s core audience of teens and college students: education and college cost, value and affordability. The Q&A, held on The Official White House […]

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Couples saying ‘I do’ to the social media prenup

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In the social media economy, relationships have always been a point of contention, “are you Facebook serious?” being the key teenage question thrown around in class. Now social media has matured, posting photos of your friends on Facebook more often than not requires approval and according to ABC news now couples are even signing social media […]

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Facebook’s brave new venture into unbranded apps

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Throughout it’s development, much of Mark Zuckerberg’s focus for Facebook has been to bring people inside the Facebook iOS and Android Apps, onto the platform and through the channels that are Facebook branded. However, now this strategy has changed – a new direction to “unbundle the big blue app” has been set instead to build […]

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Sina Weibo prepares for IPO

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  Last week’s news of WhatsApp’s purchase for $19bn it seems other social networks are preparing to raise funding for their future. Next up is Sina Weibo – the Chinese social network which is planning to go IPO on the New York Stock exchange later this year with a valuation of up to $7bn – […]

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Top 5 things we learnt about BuzzFeed

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  During the morning of Friday 21 February Battenhall attended the Gorkana briefing from Luke Lewis, Editor of BuzzFeed UK. In true BuzzFeed style, we thought we’d summarise our findings with a few cute gif images: 1. In the UK, always share stuff that’s fun and interesting Luke shared with us that whilst in the […]

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LinkedIn unlocks long-form posting privileges

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This week the professional social network LinkedIn expanded to allow all its users to post in long-form. Up until now only a handful of key influencers had been given the exclusive right to publish content on the network, but opening up this feature to all users won’t dilute influencers messages, only enhance them. Mashable reported that […]

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Boosting Engagement by Gamifying Twitter

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If you’re a frequent Twitter user, being in tune with a round-up of relevant engagement stats is probably a top concern. To answer this and increase engagement, Twitter recently launched @AchievementBird – an account which will allow you to receive direct messages (aka. DMs) rounding up recent engagement. The direct messages vary, some explaining how […]

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Make Your Own Wearable Tech

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If 2014 is arguably hailed as ‘the year of wearable tech’ then bringing wearable tech to the masses is the obvious next step. Some of the biggest names in tech have been launching wearable technology products for years; even now we see Garmin producing their own fitness band. But now Freescale Semiconductor has launched the […]

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The Vietnamese Silicon Valley Project

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According to SiliconValley.com, Silicon valley accounts for 1/3 of all venture capital investment in the united states. Small quirks with law in California mean the region supports startup culture heavily and the economic impact of large and small businesses across the region has spread its influence fast. You’re probably already aware that the ‘silicon’ name […]

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Battenhall moves to new home

Battenhall office

Today Battenhall has moved to its new home, in The Angel of Islington. Finding a new home for Battenhall took time; we’ve been very specific because we only want the best place for our growing team and clients. Our new office comes complete with some smart built-in tech, eight different varieties of tea and an impressive […]

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Questions on monetary policy? #AskBoE

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The Bank of England broke new ground on Friday, in fact – it became the first central bank in the world to answer questions through Twitter. Jennifer Rankin at The Guardian says it perfectly: “When Britain’s first modern central banker was at the helm of the Bank of England between 1920 and 1944, tweeting was strictly for the birds.” […]

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Speak social media? Speak Mandarin? Battenhall is hiring

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Whilst predominantly English-speaking social networks like Facebook and Twitter boom across the western hemisphere, one huge market has set in stone a precedent for their own humongous social networks – China. As you’ll have seen on our Battenhall Social Media Monthly Report, Chinese social networks are really important to us. We are looking to expand our […]

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The White House Embraces Social Media Sharing

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The social media team at The White House clearly have the right idea. Go on twitter and you can follow President Obama, along with about 37 million other people – he’s been on there for about six and a half years. About a year ago POTUS had his own Reddit ‘Ask Me Anything‘ (aka. AMA). […]

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Social media concierge on Pinterest

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In 2009 Hyatt Hotels and Resorts sought a way to utilise their global knowledge and connections through social media. Shortly after, they debuted a world-first for hospitality on social media – the @HyattConcierge a 24 concierge service served entirely through Twitter. Being able to use social media to enhance the guest experience was and still […]

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BlueLine: A social network for cops

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The realms of social media have so far seen it being used primarily for connecting with friends and family, sharing photos, news and playing games. However it looks like cops on the West Coast USA have found a new use for social media – and it makes a whole lot of sense. According to a […]

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#SMWWhatsNext: New venue + more seats

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By now, some of you may know of our Social Media Week London event on September 23rd. We’ve been bowled over by the interest in coming along to our event. We offered out 400 tickets and they all went within the first few days. Our original venue; the Battenhall offices, just weren’t big enough, so we’ve […]

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Google gets global with Edinburgh Festival

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It’s been years since we saw the laugh-o-meter appear on a screen, but this year Google has brought it back through an unlikely online medium. The Edinburgh Fringe festival attracts people from around the globe, no surprise then that it’s difficult to find a hotel room or even air-bed to crash during the festival. For […]

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#SMWLondon 2013: Whats next? More seats and new venue!

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There’s no end of innovation in how brands use Twitter, Facebook, Pinterest and Instagram to get their message out. But at Battenhall we understand that brands want to know whats next. During Social Week 2013 in London, our founder and MD Drew Benvie will be giving a talk on ‘Whats next in social media’. Our […]

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Gambling social influence offline

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The key for brands has always been to see how offline experiences can influence the online space we share and engage within. Tactically, this has meant performing a stunt offline, filming or sharing it – then analysing how it went through quick responses and comments online. In the past few years, crowdsourcing has seen it’s […]

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Social media masters: A method in the madness?

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This week The Wall Street Journal announced a shift in job titles relating to social media. Between 2012 and 2013 the number of jobs with the term ‘social media’ was down by 9% according to indeed.com – additionally, jobs with the word ‘Twitter‘ in the title dropped by 22%. But what does this mean about […]

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The seven types of snapchat user

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Snapchat has made a careful mark on all our mobile devices, the service. As of June 2013 18.9% of iPhone users in the USA were using SnapChat regularly. By now you’re probably on one of two sides, the sending or receiving end. To distinguish some of the more common traits of an avid SnapChat user, […]

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Royalist or Republican? Choose your news on The Guardian

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Over the last couple of days we’ve been heavily bombarded with news of the Royal baby. Battenhall tracked online conversation surrounding the coverage – it seemed the resounding word being used by people on twitter was ‘PUSH!’ (I think she got the message.) Whilst some have flocked to St. Mary’s Hospital, camping out clad in red, white […]

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Tracking Digital Consumer Behaviour: Deep Digging from McKinsey

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Understanding and tracking the way in which digital consumers behave is becoming more complicated by the minute. Different mediums that didn’t even exist a month ago, let alone a decade or a century ago, change on an almost daily basis. Whilst skimming the surface of new digital trends is easy, the ability to gain insight, […]

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Privacy as a priority: Facebook rolls out Graph Search

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A few months ago, Facebook announced it was developing Graph Search – a new tool for users to harness each others data by enabling smart searching through phrases. For so long, Facebook has been built to provide search results within specific search dimensions. Now though, users can dig a little deeper. Even more importantly, brands […]

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