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How social media has shaped the Trump-Clinton political circus, and what it means for brands and organisations

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Whether you belong to Team Trump or Team Clinton, you’ve probably not seen anything quite like the 2016 US presidential elections before. Technology has been the great game-changer for both candidates and also the cause of much controversy: Democratic candidate, Hillary Clinton, found herself in hot water after sharing classified information through her family’s private […]

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Ofcom considers deregulation to take growing power of internet into account

Credit: Ofcom

The shift to digital in recent years has meant an uphill challenge for British communications regulator, Ofcom, as it seeks to adapt its own regulations to the changing media and telecoms landscape. In her first interview since being appointed as Ofcom’s chief in December, Sharon White said that deregulation and a lighter approach needs to be […]

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Is the platform-publisher model the future of digital media?

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Is the dress white and gold, or black and blue? Chances are you heard about the dress the world’s been talking about through Facebook or Twitter. While social media has traditionally been used to spread content which users think is interesting, hilarious or just plain confusing (like what colour the dress is!), social media channels are increasingly becoming platforms […]

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Apple users like grilled halloumi and exercising, while Google users spend 50+ hours online a week

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Ever wanted to experiment with research on what audience your brand resonates with the most? Or flip that maybe, what brands, media, social media and people your target audience trust the most? Enter The Guardian, CNET reporting about it, and

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Google Inbox: The future of emails?

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Last week, Google announced its latest offering, Inbox, a free email app that aims to better organise emails and is “designed to focus on what really matters”. Dealing with emails at work can be tedious and distract us from accomplishing important tasks, and Google Inbox aims to reduce the amount of time we spend sorting out our inboxes. […]

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