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Big news for brands: Twitter’s new Lead Generation Card

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Twitter unveiled its new Lead Generation Card today, which is an expandable tweet format allowing users to show their interest in discounts or offers being promoted by their favourite brands. Twitter Cards make it possible to attach media experiences to Tweets that link to content.

When users expand the brand’s Tweet, they will see a description of the offer and a call to action. Their name, username and email address are already prefilled within the Card when the user clicks a button underneath the offer to send this information to the brand or business, without having to leave Twitter or fill out forms.

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Twitter has already tested the Card out with brands including New Relic, Full Sail and Priceline. The idea behind this is to give brands and businesses more opportunities to discover new customers and to reduce time spent getting from point A: spotting the offer on Twitter, to point B: making the payment online. The system behind Generation Card is more sophisticated than merely following a brand on Twitter or liking their Facebook page. This is big news for brands and businesses that will unquestionably be interested in using new Card to engage with customers and generate new leads.

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