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Brands, social media and hacking: PR Week TV

Drew Benvie on PR Week TV

This week Battenhall’s Drew Benvie appeared on PR Week TV on the topic of hacking risks for brands.

The piece looked at online security for brands, which is in need of more serious measures in order to minimise exposure to cyber crime and hacking. A lack of awareness and failure to plan for an often-predictable situation is one of the main problems; the recent hacking of the HMV Twitter account by a disgruntled employee stands as a perfect example of this.

Drew pointed out that there are tools available to act fast and handle a security breach in the first instance: “You need to figure out how to respond. There are people at Twitter who are there to look after your brand. Also the companies need to figure out the right technology and there are companies that manage the password permissions for accounts. It’s much easier to deal with things, if or when you get hacked.”

As a classic case of crisis, a hacking must be acknowledged and talked openly about by the brand and measures must be taken to fix what has happened.

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