September 14, 2015Published by: Drew

Burberry tops 3rd annual FTSE 100 social media report

Battenhall FTSE 100 report 2015 small crop new

This morning at the opening session of Social Media Week London, we unveiled Battenhall's third annual report on how the FTSE 100 list of companies uses Twitter and other social media. The report is now live and downloadable in full on battenhall.net/ftse100.

Burberry has taken the social media crown for a third year running, and bottom of our rankings is Shire, the pharmaceuticals company, with just 30 followers. The report looks at the brands with the most influence, the risers and fallers, and contains case studies based on interview with the FTSE 100s in addition to exclusive research.

The new report shows that brands have over the last 12 months become more active on Twitter, and whilst there are more high-profile, verified and active accounts in total, nine companies are still not on Twitter at all. There are more Twitter Millionaires than ever before, with both Burberry and Sky breaking the barrier, and the FTSE 100s' audience on Twitter has doubled in the last 12 months, from 6.4m to 12.4m followers collectively. With case studies, data on year-on-year progress, and which brands have switched their social media strategy in the last 12 months, our new report is the most comprehensive produced to date.

Download the full report here [free to access].

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