All Posts in automotive

March 6, 2018Published by: Andrew McClenaghan

How online influencers helped Jaguar launch the new I-Pace with a bang

The Geneva International Motor Show gets under way later this week (March 8-18), and it’s safe to say the automotive world has gone into overdrive.

From Lamborghini to Lexus, every major player will be there with a new model, special edition or concept, but one of the most highly anticipated vehicles, the Jaguar I-Pace, has already been making noise with a little help from social media.   

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