Last night Battenhall won the 2018 Agency of the Year award at the prestigious PRCA Digital Awards, which took place in London. We're humbled, honoured and just a little bit surprised, with the comms industry's finest on show.
We’re now a week on from the end of Paris Fashion Week, which itself marked the close of Fashion Month, and you can almost hear the final sighs of relief from everyone involved - it’s now time to sit back and relax after all of their hard work.
A lot of people, it turns out, have a five-year plan. I’ve been asking around and I can confirm these plans are almost always incredibly exciting. To travel the world. To buy a home. To swim with dolphins. To start up a business. Some people just plan for health and happiness, which is sensible I think. But five years ago, my plan was to build a business myself, around something I felt I could do well, and for it to succeed. When I say succeed, I meant still exist in five years… that’s all really. And now here we are five years later.
The Geneva International Motor Show gets under way later this week (March 8-18), and it’s safe to say the automotive world has gone into overdrive.
From Lamborghini to Lexus, every major player will be there with a new model, special edition or concept, but one of the most highly anticipated vehicles, the Jaguar I-Pace, has already been making noise with a little help from social media.
Facebook has announced some major changes to the News Feed. In an announcement made directly by Facebook's founder Mark Zuckerberg himself, the planned changes have been described as a way of giving us better connections to one another. Of late, the News Feed has become congested with random videos, company posts, news headlines, and sometimes less savoury content too. Zuckerberg has made it clear he would like the News Feed to become front and centre in our personal social media lives once again.
The world of professional social networking hasn't changed that much in the last 10 years. LinkedIn for contacts and companies, Twitter for chat and content, then blogs and forums for niches. Whereas the social media sphere as a whole has constantly evolved, we've seen relatively few newcomers to try to topple LinkedIn in the business space.
With Christmas rapidly approaching, and our agency's 5th birthday right around the corner, it is time to look back over the year gone by and reflect on how it all panned out.
Considering only four years ago we were a company of just one person in an empty co-space hub in Shoreditch, the last 12 months have without doubt been the most formative we've experienced to date. We've invested heavily into our infrastructure in a way that will help us to scale up in 2018, from our new and expanded Battenhall HQ, to new HR and finance systems, and two new technology products developed entirely in-house and used on almost all our clients now. We also took on 12 new team members, and many more have joined our extended team of photographers, linguists, developers and videographers. We said goodbye to some old faces too, inevitably, but that's the way things go.