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Talk notes: how are messaging apps reinventing social media?

Today I presented a talk at the Bristol Social Media Conference at Colston Hall, on how messaging apps are shaping the next wave of social media innovation. From WhatsApp broadcasts to Facebook Messenger Bots, we are seeing the growth in this space affecting brands in diverse ways, such as customer care, news consumption and ecommerce. […]

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What’s the craic with Snapchat?

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Snapchat, the photo-sharing social media platform adored by millennials, has seen rapid growth since it began in 2011. Dominating the world of ephemeral content, the app has seen its worldwide users grow by millions each quarter. In the UK alone, that figure is now 11.2 million users! Last week after months of anticipation, Snap Inc., […]

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As Battenhall turns four, what’s next for the future of comms

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It’s Battenhall’s fourth birthday today, and the time has passed quicker than I’d ever have imagined. Since our humble beginnings, renting one desk in a East London co-working space, we’ve had the good fortune to attract clients, team members and accolades that I personally had never imagined possible. Now, in our new and upgraded HQ building, we’re […]

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Twitter turns on word mute, troll-blocking and egg-dodging

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Twitter has announced that the social network is this week introducing a slew of new features aimed at cleaning up the Twitter feed. Coming this week, you will be able to filter out key words, people, and types of account on Twitter, all aimed at tidying things up for the view of those you follow when […]

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WhatsApp Status moves the messaging app towards being a social network

courtesy of WhatsApp

Overnight, the messaging app goliath WhatsApp launched WhatsApp Status, its clone of Snapchat and Instagram’s Stories feature. It will allow WhatsApp users to upload photos, videos and GIFs that last 24hrs, with stickers and text, in a look and feel just like its sister company Instagram. It means that for the first time, WhatsApp with […]

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Wish us luck at the PR Week Awards! Battenhall’s up for best specialist agency in the UK

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#NERVOUSDAY. For the third year running, we’re heading to the PR Week Awards tonight. When we were just one year old, we were named Best New Agency finalists, but came a close joint second, when we were two years old we won Best Specialist AND Best Small Agency, which kind of shocked and surprised me […]

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Heading to Dusseldorf for Innovation in Sports 2016

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I’m heading out to Dusseldorf today to speak at Innovation in Sports 2016, an event which kicked off last year at Manchester United’s HQ, Old Trafford, and this year has doubled in size and taken on an international flavour, with 2,000 delegates heading over the the Dusseldorf Congress for two-day event. I’ll be speaking on how […]

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Launch of Battenhall’s FTSE 100 social media report 2016

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Today at a packed venue in Central London we launched the fourth edition of Battenhall’s flagship report, our annual research paper that looks into how the FTSE 100 companies use social media. With first hand data, case studies and analysis, the report has been well-received already, getting print coverage in The Times and in City AM, and this in-depth piece […]

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Brace yourself… adverts are coming to WhatsApp

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If you’re anything like us, you’re never too far away from your phone. Chances are you’re reading this on yours right now, and it’s also highly likely that you’ve got WhatsApp installed, which is why this next bit is so important. WhatsApp has announced that following new updates to its privacy policy, businesses will be […]

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Registration opens for Battenhall’s Social Media 2017 Trends Briefing

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Each year, we publish a major report into how the world’s biggest brands use social media, with the focus bring on the FTSE 100 list of companies. This body of work is now in its 4th year, and the new Battenhall FTSE 100 Social Media Report will be unveiled on 12th September as part of Social Media […]

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Battenhall shortlisted for two best agency gongs at PR Week Awards and UK Agency Awards 2016

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It’s award season, or at least shortlist announcing season, with the big 2016 industry award ceremonies in PR and social media coming up this Autumn. We’ve been blown away by our good fortune to date, picking up 7 ‘best agency’ awards in our first three years in business. Well, we’re now into year four, and […]

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How to get (addicted to) Pokemon Go in the UK, the game that has overtaken WhatsApp, Instagram and Tinder

Battenhall Pokemon Go

The last week has seen a new app take the world by storm. Pokemon Go is an Augmented Reality (AR) game, brought to us by the 20 year old Nintendo Franchise, that sees users walk through the real world, capturing virtual Pokemon. It has come out of nowhere, but is already re-writing the rule books […]

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A look at the data behind how the biggest brands in the US use Instagram

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The secret’s out. The numbers are in. Use the Mayfair filter, ask a question, no exclamation marks, not too much content, and you’ll do just fine on Instagram. That’s according to new data that has been collated, crunched and released by TrackMaven on how the Fortune 500 companies use everyone’s favourite Facebook-owned photo and video-sharing social network. Precisely half of […]

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Highlights from Apple’s WWDC: Siri, Apple Music & Watch revamp

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The Worldwide Developers Conference kicked off yesterday in San Francisco, where Apple’s CEO Tim Cook walked (and talked) the crowd through his keynote. He described, platform by platform, how each has been overhauled, announcing the new iOS 10 as well as changes to Music, News and HomeKit. But here’s what really caught our attention: Siri is about to get a […]

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How the BBC is using Yik Yak, the youngest of all the chat apps

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We’re big fans of chat apps here at Battenhall HQ. As social networks become messaging apps, messaging apps are becoming social networks, and the youngest of all these is Yik Yak. We first wrote about Yik Yak last February, then again back in January this year when its web version launched. Its user base started […]

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Twitter set to stop including links and photos in character limit

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It may sound like a minor update, but the rumour in itself has made social media managers (and savvy tweeters) rejoice. According to Bloomberg, Twitter could be changing the way that it counts characters. This means that photos and links will no longer be included in the character limit that currently uses 23 characters for […]

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The rise of the Emoji

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Everyone loves emojis. They’re often used to joke, express feelings, and at times give someone a piece of your mind. At Battenhall, we love using them for our daily WhatsApp Broadcast messages  – which is what inspired us to look into  where the universal language of emoji comes from, who decides what emoji launches next and why […]

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The 5 waves of innovation in social media: my slides from Vision keynote

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This week I had the privilege of delivering one of the keynote talks at Vision, the annual conference on all things media and creativity, which took place in Bristol. The two-day conference included speakers such as Uber’s general manager Fred Jones, PR god Mark Borkowski, Tim Westwell, co-founder of Pukka (the tea people!), National Trust’s […]

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Beme: Is second time a charm?

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  Last summer, Casey Neistat, filmmaker, viral sensation and YouTube vlogger, and Matt Hackett, ex Tumblr’s Head of Brand Strategy and Marketing, launched Beme. With an already strong online fan base, Beme feels like the next big step for storytelling apps. The concept is easy: a social media video-sharing app where you can record videos […]

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Instagram tweaks Carousel

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Last year, Instagram introduced Carousel ads, a service that enabled brands to showcase multiple photos in one post to give advertisers more creativity in storytelling on the platform. Now, the photo sharing juggernaut has taken it one step further and is now enabling brands to showcase multiple videos in one post. From now, advertisers will […]

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The demise of newspapers, and what it means for digital media

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For the past 15 years or so, circulation figures for the national newspapers in the UK have been in steady decline, and slumping sales have resulted in the closure of many newspapers nationwide, and globally. Today, another paper was axed. New Day, a daily newspaper launched by publisher Trinity Mirror, announced that it was to […]

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New social network @Talkshow launches. It’s Twitter with a twist. Only invited users can post, anyone can watch.

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A new social network slash messaging app has just launched, called Talkshow. Created by the former Twitter product VP Michael Sippey, the new app has a unique spin on the messaging app / social networking space, offering its users a safer but more easily browsable place to share content with friends and strangers alike. Talkshow has just […]

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The next 10 years of Facebook: lasers, space and virtual reality

Courtesy of Mark Zuckerberg

In the last 10 years, how far has Facebook come? And how different is it now to how it was in the beginning? Facebook went from nothing to being THE social network pretty fast, exclusively in the realm of university students originally, it went on to define a new kind of personal communication, used today by 1.59 BILLION people […]

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How we built a consultancy for innovation: the Battenhall blueprint

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This is a post about how Battenhall works. We are now three years old, and throughout our time building up this business we have tried to foster a new way of working that I felt when we launched better fits the social media age in which we live. The good news is that our model […]

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Having a chat with Tay… AI meets social messaging apps

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All the talk last week has been of Google DeepMind playing, and beating, the world champion of Go. I don’t know the game Go well, but I have read that it is so complex that it was previously thought a computer could not beat a top human player. Until now of course, as Google Deepmind’s AlphaGo […]

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Instagram changes its time stamps and announces a personalised feed

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In the last week, Instagram ushered in a seemingly small tweak to its content layout, where the trademark age stamps were replaced with far less visible date footers. The old version, as you will no doubt remember, displayed the date stamp top right of the photo or video, in hours, days or weeks depending on age. This […]

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Battenhall launches 3rd birthday Snapchat geofilter

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Today, to mark our third birthday, we’ve launched our own branded Battenhall geofilter on Snapchat. Our birthday filter is available to all Snapchat users in the Old Street area of Shoreditch area today and later the week. It’s mainly for our teamies to share the love – Snapchat is the #1 go to app in […]

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Happy 3rd Birthday Battenhall

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Today our business turns three years old! Today we’re a big, busy, bustling business full of creative minds, innovators and award winners, but three years ago today, Battenhall launched in a big empty office in East London, with only a tiny bit of client work to get us started, and only one person (me!). However we […]

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“That app is my life…” How messaging apps are reinventing everything

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“How often are you on Snapchat?” “There’s not a time when I’m not on it. I do it while I watch Netflix, I do it at dinner, and I do it when people around me are being awkward. That app is my life.” Messaging apps are social networks now. We’re not only connecting with each […]

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WhatsApp reaches a billion active users

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Facebook-owned WhatsApp announced last night that it is being used by a billion people every month, with fresh stats confirming that a whopping 43 billion messages and 250 million videos are sent on a daily basis. WhatsApp was bought by Facebook back in October 2014, and although Facebook Messenger has an impressive  800 million monthly […]

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