Facebook has announced some major changes to the News Feed. In an announcement made directly by Facebook's founder Mark Zuckerberg himself, the planned changes have been described as a way of giving us better connections to one another. Of late, the News Feed has become congested with random videos, company posts, news headlines, and sometimes less savoury content too. Zuckerberg has made it clear he would like the News Feed to become front and centre in our personal social media lives once again.
The world of professional social networking hasn't changed that much in the last 10 years. LinkedIn for contacts and companies, Twitter for chat and content, then blogs and forums for niches. Whereas the social media sphere as a whole has constantly evolved, we've seen relatively few newcomers to try to topple LinkedIn in the business space.
With Christmas rapidly approaching, and our agency's 5th birthday right around the corner, it is time to look back over the year gone by and reflect on how it all panned out.
Considering only four years ago we were a company of just one person in an empty co-space hub in Shoreditch, the last 12 months have without doubt been the most formative we've experienced to date. We've invested heavily into our infrastructure in a way that will help us to scale up in 2018, from our new and expanded Battenhall HQ, to new HR and finance systems, and two new technology products developed entirely in-house and used on almost all our clients now. We also took on 12 new team members, and many more have joined our extended team of photographers, linguists, developers and videographers. We said goodbye to some old faces too, inevitably, but that's the way things go.
To end 2017, Facebook is making some changes that will impact the strategy some publishers use to drive engagement. Facebook, as with the other social networks, is constantly tweaking its algorithms to try and improve the experience of using the network. Done right, the algorithms help ensure that you, the user, see content that will interest you the most.
Last Thursday the Pew Research centre published new research about news consumption by U.S. adults through social media. The research shows that social media sites, led by Facebook, are still the primary source of news for a lot of U.S. adults and this trend can be seen across other countries where these social networks are similarly popular.
Update: our 2017 dates are now fully booked, so we have launched new dates for 2018 which are now available to book here.
Since day one, we have tried to do things differently to other PR firms and ad agencies here at Battenhall, in the hope that we can find a new, more relevant working model for the social media age we're in. One of these different things is how we manage our time.
It was award ceremony week this week at Battenhall, with both the PR Week Awards and the UK Social Media Awards falling on the same night. We were fortunate enough to have been shortlisted for a 'best agency' award at both, with PR Week putting us through as finalists for Best Specialist Consultancy, and the UK Social Media Awards naming us as finalists for Best Large Agency.