This week, Google kicked off its annual developer conference, a three-day event which is typically packed with juicy launches and this year didn't fail to deliver, with major announcements on Google Home, Assistant, Google Lens and more.
After launching its Snapchat-esque Stories, adding disappearing live video and DMs less than a year ago, Instagram made a new and much-anticipated announcement of its latest update within Stories today; Face Filters.
Since the UK voted to leave the European Union last June and with the election and inauguration of President Trump, online political advertising, including on Facebook and Twitter, has increasingly been in the spotlight — and for good reason.
Last month at the annual Facebook F8 conference, where Mark Zuckerberg stands up and forecasts the future of social media and tech, we were given a new proclamation: that we will soon see an end to smartphones and TV.
Today I presented a talk at the Bristol Social Media Conference at Colston Hall, on how messaging apps are shaping the next wave of social media innovation. From WhatsApp broadcasts to Facebook Messenger Bots, we are seeing the growth in this space affecting brands in diverse ways, such as customer care, news consumption and ecommerce.
Snapchat, the photo-sharing social media platform adored by millennials, has seen rapid growth since it began in 2011. Dominating the world of ephemeral content, the app has seen its worldwide users grow by millions each quarter. In the UK alone, that figure is now 11.2 million users!