There was exciting news from Instagram this week; on Wednesday, the social media platform announced the launch of IGTV, a standalone mobile app that is also integrated with Instagram, where users can create and watch vertical videos of up to 60 minutes.
At Battenhall we work extensively with social media influencers for our clients. So when I read the comments of Unilever's CMO about cutting ties with influencers that have 'fake' followers it struck a chord with me. The way we at Battenhall discover, engage and partner with influencers is, and always has been, tailor-made to foster a completely authentic approach. Read more
Tech Nation recently published their annual report on the digital tech landscape in the UK, looking at everything from international competitiveness, perceptions of the sector within the community, and data on jobs and skills. So what’s so special about UK tech? We jumped in and pulled out the most interesting points that Tech Nation highlighted.
On Wednesday night, AS Roma fell short in their Champions League quest as Liverpool beat them 7-6 on aggregate in a thrilling tie. While the Italian side may have failed on the pitch on this occasion, one aspect of the club’s season has been a triumphant success – their social media channels. Despite being based in a city synonymous with ancient history, Roma has won praise and many fans as one of the leading lights of a growing social media movement in football, courtesy of their innovative and fresh content.
A lot of people, it turns out, have a five-year plan. I’ve been asking around and I can confirm these plans are almost always incredibly exciting. To travel the world. To buy a home. To swim with dolphins. To start up a business. Some people just plan for health and happiness, which is sensible I think. But five years ago, my plan was to build a business myself, around something I felt I could do well, and for it to succeed. When I say succeed, I meant still exist in five years… that’s all really. And now here we are five years later.
The Geneva International Motor Show gets under way later this week (March 8-18), and it’s safe to say the automotive world has gone into overdrive.
From Lamborghini to Lexus, every major player will be there with a new model, special edition or concept, but one of the most highly anticipated vehicles, the Jaguar I-Pace, has already been making noise with a little help from social media.