Today I presented a talk at the Bristol Social Media Conference at Colston Hall, on how messaging apps are shaping the next wave of social media innovation. From WhatsApp broadcasts to Facebook Messenger Bots, we are seeing the growth in this space affecting brands in diverse ways, such as customer care, news consumption and ecommerce.
Snapchat, the photo-sharing social media platform adored by millennials, has seen rapid growth since it began in 2011. Dominating the world of ephemeral content, the app has seen its worldwide users grow by millions each quarter. In the UK alone, that figure is now 11.2 million users!
Twitter has announced that the social network is this week introducing a slew of new features aimed at cleaning up the Twitter feed. Coming this week, you will be able to filter out key words, people, and types of account on Twitter, all aimed at tidying things up for the view of those you follow when browsing on Twitter.
Overnight, the messaging app goliath WhatsApp launched WhatsApp Status, its clone of Snapchat and Instagram's Stories feature. It will allow WhatsApp users to upload photos, videos and GIFs that last 24hrs, with stickers and text, in a look and feel just like its sister company Instagram.
#NERVOUSDAY. For the third year running, we're heading to the PR Week Awards tonight. When we were just one year old, we were named Best New Agency finalists, but came a close joint second, when we were two years old we won Best Specialist AND Best Small Agency, which kind of shocked and surprised me just a little! Now this year we're three and we're finalists again for the Best Specialist Consultancy gong.
In the UK, many football clubs are considered to be institutions. Manchester United, Tottenham and Arsenal for example, are steeped in decades of history. Their past is part of their continued appeal and their successes, coupled with how social media amplifies their fan base around the world, means it’s hard to imagine how any new team could attract any similar attention.