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Chatbots are coming

2016-04-11

Last week, Kik beat its competitors to the punch by introducing Chatbots – interactive software powered by artificial intelligence designed to simulate human conversations that are becoming increasingly popular for brands to engage with customers. Kik, which at last count had over 275 million users, was the first of what is expected to be many […]

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How we built a consultancy for innovation: the Battenhall blueprint

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This is a post about how Battenhall works. We are now three years old, and throughout our time building up this business we have tried to foster a new way of working that I felt when we launched better fits the social media age in which we live. The good news is that our model […]

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Pinterest brings ‘Promoted Pins’ to the UK

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Having been introduced initially in the US last year and following very quickly in the footsteps of Twitter and more recently Instagram, Pinterest has finally launched its Promoted Pins in the UK. From today, UK brands will now be able to buy Promoted Pins making it much easier for brands to reach ‘Pinners’. John Lewis, […]

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YouTube ups its live streaming capabilities

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Have you tried live streaming video yet? It’s increasingly at our finger tips with Facebook Live and Periscope but now YouTube has stepped into the game too. Although YouTube has had live streaming capability for a while now it had to be done through Google+ and Hangouts if you were on a desktop, or through the […]

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Having a chat with Tay… AI meets social messaging apps

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All the talk last week has been of Google DeepMind playing, and beating, the world champion of Go. I don’t know the game Go well, but I have read that it is so complex that it was previously thought a computer could not beat a top human player. Until now of course, as Google Deepmind’s AlphaGo […]

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Instagram changes its time stamps and announces a personalised feed

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In the last week, Instagram ushered in a seemingly small tweak to its content layout, where the trademark age stamps were replaced with far less visible date footers. The old version, as you will no doubt remember, displayed the date stamp top right of the photo or video, in hours, days or weeks depending on age. This […]

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Happy 3rd Birthday Battenhall

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Today our business turns three years old! Today we’re a big, busy, bustling business full of creative minds, innovators and award winners, but three years ago today, Battenhall launched in a big empty office in East London, with only a tiny bit of client work to get us started, and only one person (me!). However we […]

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“That app is my life…” How messaging apps are reinventing everything

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“How often are you on Snapchat?” “There’s not a time when I’m not on it. I do it while I watch Netflix, I do it at dinner, and I do it when people around me are being awkward. That app is my life.” Messaging apps are social networks now. We’re not only connecting with each […]

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WhatsApp reaches a billion active users

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Facebook-owned WhatsApp announced last night that it is being used by a billion people every month, with fresh stats confirming that a whopping 43 billion messages and 250 million videos are sent on a daily basis. WhatsApp was bought by Facebook back in October 2014, and although Facebook Messenger has an impressive  800 million monthly […]

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Yik Yak finally launches on the web

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Nearly a year ago, we blogged about a new player in the messaging app game, called Yik Yak. The hyper-local so-called ‘gossip’ app raised millions in funds and took the US college campuses by storm, and now, has launched on the web. The app acts like a local bulletin board for your area by showing the […]

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The advent of WhatsApp for brand communications

Battenhall WhatsApp

WhatsApp last week announced that it is rolling out new services aimed at businesses that are communicating with their customers, along with the news that the Facebook-owned messaging app is dropping the $1 annual fee that some customers are charged. While much buzz was made about the dropping of the dollar fee, the advent of new WhatsApp […]

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Davos kicks off: a look at the global super-elite’s digital agenda for 2016

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Today, the annual gathering of the global super-elite kicks off in Davos, Switzerland. The annual World Economic Forum, generally referred to simply as as Davos, sees CEOs, pop culture stars and innovators present and network like there’s no tomorrow. This year it seems already like digital is right up there on the agenda, and in […]

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Anyone for Peach?

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The tasty new social network Peach, arrived on the scene just one week ago today. Created by the founder of Vine, it claims to be a fun, simple way to keep up with your friends and be yourself. Having played with the app daily since its launch and tested out all of its features and […]

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The top digital innovations to look out for at CES today

Courtesy of CES

This evening UK time, the annual Consumer Electronics Show (CES) kicks off in Vegas, and the good folk at PSFK have published a handy guide to the innovations that are expected to be coming out from the event and where and when to tune in. With 3,600 exhibitors and talks including how artificial intelligence is impacting […]

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Twitter reaches for the sky with Twitter Moments

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Twitter experimented with a variety of changes in 2015: from adding “While you were away” recaps to swapping favourite stars to like hearts. These changes received mixed responses from the public as some loved the hearts whereas others thought they were too personal. Likewise, some loved the recaps while others deemed them messy. However, the overall consensus at […]

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2015 the year in review

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As we move into 2016, we wanted to take a moment to reflect on the year gone by for team Battenhall. It was one which started for us in a different place to where it ended in pretty much every way. We started 2015 in January by launching the Battenhall WhatsApp. It’s now our fastest growing […]

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UK tops mobile social table in new Ofcom communications report

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Ofcom has released its annual report into communications trends. While the epic read touches on everything comms, from TV consumption to radio and telecoms, it’s the new online content and social media usage data (a chapter that is 43 pages on its own) that we have delved into and pulled out for you in this […]

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2015 in review according to YouTube, Twitter, Facebook and Apple

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This week the world’s social networks have released their picks of the biggest moments 2015. With the New Year approaching, these reviews give a great insight into how we consumed and shared media this year, and perhaps why the impression of how 2015 went down is different depending on the social network you favour. It shows trending […]

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Links to Snapchat content arriving soon

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Snapchat content is infamously incompatible. Taken in the moment and experienced in the moment, linking to Snapchat content from elsewhere, such as Facebook, Twitter or WhatsApp, has certainly not been possible to date. That is all about to change, as Digiday explains: Snapchat’s enabling its publishing partners to promote their channels on Facebook and Twitter […]

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Data: brands spending 500% more marketing to Millennials than all other demographics put together

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New data has come out which shows that brands are now spending 500% more on marketing to millennials than on all other demographics combined. The new stats as published in Ad Week are from adtech brand Turn which has published this infographic that delves into the millennial marketing space. Social media commands 400% more of a […]

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How messaging apps are reinventing customer care for brands

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If you subscribe to the Battenhall WhatsApp, you will know just how much messaging apps are disrupting brand communications – not just because you’ll be used to receiving from us what you might otherwise have taken from a newsletter or a Twitter trawl, but through the content that we share through it too, that shows […]

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The future of the workplace

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This is a guest post by Elisa Rainford, who has been working at Battenhall this month whilst studying for a BA in business management and marketing. It’s the latest in a series of guest posts from new Battenhall team members on topics that interest them from their lives outside of the agency. Over the past decade, technology has […]

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Minecraft to be used to teach kids to code

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We’re big fans of Minecraft here at Battenhall HQ. News has come out overnight that a new initiative from Code.org and Microsoft is being launched that will help teach kids to code using Minecraft. As reported on MSDN: “The new Minecraft module is part of Code.org’s third annual Hour of Code, a worldwide campaign that […]

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Battenhall bags two best agency gongs at the 2015 PR Week Awards

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It’s not every day you get a shortlisting for a PR Week Award. The self proclaimed ‘Oscars for the communications industry’ is a biggie, and whilst I’ve been fortunate enough to have been in the running twice before, once last year for new agency of the year, and once in 2010 at my previous agency […]

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We won! Battenhall named best large social media agency in the UK

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Last night the annual UK Social Media Awards took place at the Emirates Stadium, and up against biiig opposition, we were up for best large social media agency in the UK. It was a long night with many, many awards to announce, but it was worth the wait for the Battenhall table, as we were […]

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Will Pinterest be the new online shopping marketplace for fashion brands?

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  Last week, Pinterest rolled out the ‘buy’ button to thousands more merchants, four months after it unveiled its e-commerce plans. Social platforms such as Facebook, YouTube and Twitter have all jumped on the bandwagon to make their sites and apps shoppable with an additional button to buy the product featured, shortening the process from […]

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Twitter launches its new ‘Moments’ feature to simplify following the news

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It has been a big week over at Twitter HQ. Earlier this week, the company announced that Jack Dorsey would be named as the official CEO of Twitter as well as remain the CEO of Square. Dorsey held the interim CEO position since his predecessor, Dick Costolo, stepped down in June. As the full time […]

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One for your bookmarks: Reddit launches news site Upvoted

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Many a viral, breaking news story and trending topic begins its life on Reddit, ‘the front page of the internet’. Navigating your way through the site if you’re not a Redditor though can be tough, at times NSFW, and time consuming. But the influence of Reddit on the flow of the web is major and […]

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How Snapchat Live Stories are reinventing the news

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As Battenhaller Dom Whitehurst mentioned at our Social Media Week lecture earlier this month, Snapchat is THE news channel for Generation Z, aka the screenagers. If you needed convincing, this article by Nieman Journalism Lab is well worth a read. It explores how Snapchat is using geofencing and curated snaps from users to create Live […]

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