Everyone loves emojis. They’re often used to joke, express feelings, and at times give someone a piece of your mind. At Battenhall, we love using them for our daily WhatsApp Broadcast messages - which is what inspired us to look into where the universal language of emoji comes from, who decides what emoji launches next and why so many brands and influencers are quickly jumping on the trend.
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On Thursday 12th December 2013, leading social media speaker and author Gary Vaynerchuck will be in London for VaynerWorld, his only 2013 UK talk, Q&A and networking session to launch his new book, 'Jab, Jab, Jab, Right Hook'.
At Battenhall, we're big fans of Gary's work he's a real inspiration to those of us who work in social media and marketing. It's Gary's direct, straight-talking approach and ability to focus on the end end goal without distraction that makes him a joy to listen to and a treat to watch on stage. Don't believe us? Well, this is what he had to say when he announced VaynerWorld on YouTube.
"I'm basically going put on the greatest event in London history! I don't give a crap about The Beatles, The Rolling Stones, The Clash or Beckham or whoever, not the single best business book event, the single... greatest... event!"
We're delighted to be working with Gary's team and so we are able to offer friends of Battenhall an exclusive 10% off on tickets to his event.
All ticket holders will receive a free copy of Gary's new book featuring over 80 social media case studies compiled by VaynerMedia. You'll also get the opportunity to network with Gary and other social media influencers, have your book signed and your photo taken with Gary, professionally.
We really hope to see you there on Thursday.
The Battenhall Team
The key for brands has always been to see how offline experiences can influence the online space we share and engage within. Tactically, this has meant performing a stunt offline, filming or sharing it - then analysing how it went through quick responses and comments online.
In the past few years, crowdsourcing has seen it's uses rise, through funding, Q&A, tasks or even resources. We're not alien to crowdsourcing, but the concept of using crowdsourced answers and only crowdsourced responses is a subject which is approached with caution.
One brand putting this theory to the test today on the Sports Stadium in Huddersfield. Meanwhile, our client, The Casino at The Empire on Leicester square is today performing the world's first #SocialCasino Experiment - which asks one question:
Can the crowd help one player successfully make the best decisions with £1,000 of the Casino's money?
From 2:30pm today, a competition winner will have free reign with £1,000 in The Casino, asking twitter to help him with every decision, whether it's lunch, betting, or gaming.
We want you to get involved! Just follow @empirecasino and wait for the bets to appear at 2:30pm GMT today.
June 4, 2013 — Published by: Anton Perreau
This morning the Battenhall team attended the FT-Telefónica Millenial Summit at The Royal Opera House in Convent Garden. This summit was put together to present the findings of the largest and most comprehensive study of adult millennials conducted to date. One of the key facts extracted from this research is that 80 percent of 18-30 year olds believe technology has made it easier to overcome language barriers and get a job. Overall 44 percent of millenials think technology has had an effect on their lives in all fronts.
Of the 12,171 individuals questioned during the survey, around 79 percent of europeans said they owned a smartphone - higher than the global average of 76 percent. Millenials truly are a smartphone generation. Opportunities for entrepreneurial individuals have never been better, however with all these opportunities there are still staggering issues in the digital world. 62 percent of respondents said that technology has widened the gap between rich and poor, even more concerning is that technology is creating a gender gab with millennial men considering themselves more at the cutting edge of tech than women.
If the issues of today's world aren't enough, than it is tomorrow the respondents are concerned about - 63 per cent say it is difficult for their generation to progress from school to the workplace and 39 percent feel they will not be able to retire, and will need to continue working through their elderly years. This study clearly outlines some dire issues that must be solved. But what of the good news that has come from this study?
Of all the respondents asked, around 70 globally believe they have entrepreneurial opportunities because of technological advances and 11 percent of millennial leaders will drive change solely through technology - an exciting and promising number.
José María Álvarez-Pallete, COO of Telefónica explained his own perspective of the research findings, expressing that there should be a great focus on Millennials because they "have the next great idea not just for changing the world, but for for changing their neighbourhood - both important missions." As more technology filters across the globe, it will become an essential feature to developing countries particularly through mobile and tablet devices.
In his address, José María Álvarez-Pallete explained that technology can create great opportunities if realised by governments and influential decision makers. His own belief is that the possibilities of technology should be open to everyone, but that there is work to be done before this is possible. Álvarez-Pallete continued to dissect some of the key CSR projects Telefónica is driving to encourage a generation of leaders and entrepreneurs, Wayra and Talentum.
Wayra - Telefónica's startup accelerator programme was created to nurture some of the best tech ideas and talent within them. The programme now exists in latin America, the Czech Republic, Germany, Ireland, Spain and the UK. Battenhall works closely with Telefónica as the official brand communications & PR consultant of Wayra. To find out more about Wayra, visit Wayra.org.
Talentum - by creating jobs and digital learning opportunities for young people and university graduates, Telefónica is advocating the youth and technological power of Europe, investing in the talent and potential of young individuals. To find out more about Talentum, visit the Talentum microsite.
To find out more about the FT-Telefónica Millennials survey, visit the microsite at telefonica.com/millennials.
May 17, 2013 — Published by: Fereshta Amir
This week hailed the exciting launch of our newest client at Battenhall - minicabit, the UK’s only nationwide minicab booking website and app, enabling customers to save time and money booking local and long distance journeys.
Having received investment from Telefonica O2’s Wayra fund, minicabit currently covers 30 cities and aims to extend its current base of 100 Private Hire Operators.
According to the passionate chat I had with a newbury taxi driver, the app allows users to compare cab prices, as well as book and pay for their cab journeys across the UK, both locally and long distance. Whereas most taxi apps only have services within the city, minicabit is unique in offering nationwide and long distance options, and by including quotes from licensed private hire operators outside of the user’s locality, it can save the customers as much as 30 per cent on the cost of their trip.
This week minicabit was featured as Mobile Entertainment’s ‘App of the week’ and also in The Drum yesterday. Whether you are travelling near or far, this app makes getting from point A to B much simpler.
May 9, 2013 — Published by: Drew
This morning a new client launches with the help of team Battenhall. We are working with the team at Shoreditch Works to bring to life a new part of the fabric of London's Tech City, hopefully if the project gets the backing it needs. Launching today on Kickstarter with the goal of raising £25,000 in the next 30 days, Shoreditch Village Hall will be a new event space that serves Shoreditch / Tech City and London's startup scene as a whole.
Please help us by sharing the love and getting involved by pledging as little as £1 or as much as £1,500. You can read more about it here and watching the video.
April 25, 2013 — Published by: Drew
Working in social media often means something other than marketing communications. Some companies call this Social Business, and with our newest client that term applies in more ways than one.
Battenhall has begun working with Sanctuary Group, a not for profit national housing and care provider, to help build up a new team in the digital, communications, engagement and social media space. This has started with the opening of a new position which we are helping to find the ideal candidate for: a new head of communications and engagement at Sanctuary Group, with the remit, amongst other things, of developing the Group’s PR, internal comms and social media strategy.
Sanctuary Group has 9,500 employees, manages 94,000 units of accommodation and provides a diverse range of services across a group structure including general rented, retirement living, supported accommodation, student and key worker accommodation and care homes.
The new opening at Sanctuary Group is live as of the publishing of this blog post and closes on 6th May 2013. It can be viewed and applied for here.