All Posts in ftse100

August 11, 2016Published by: Drew

Registration opens for Battenhall’s Social Media 2017 Trends Briefing

Each year, we publish a major report into how the world's biggest brands use social media, with the focus bring on the FTSE 100 list of companies. This body of work is now in its 4th year, and the new Battenhall FTSE 100 Social Media Report will be unveiled on 12th September as part of Social Media Week London, at our big event, the Battenhall 2017 Social Media Trends Briefing. Here's how to get involved.

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August 10, 2015Published by: Drew

Register to attend Battenhall’s 2015 FTSE 100 Social Media Report launch at Social Media Week London

Battenhall FTSE 100 SMW 2015

It's that time of year again. Social Media Week London kicks off on Monday 14th September and for the third year running we will be unveiling our new FTSE 100 Social Media Report at the beginning of the week at a keynote presentation where we will also present the top social media trends to prepare for in 2016.

Our Social Media Week event has just opened for registration, so if you would like to come, click here, and do it sooner rather than later, as spaces are limited.

Last year at Social Media Week we filled the Soho Hotel and in 2013 over 800 people registered to see our inaugural SMW talk at the Royal Institute in Mayfair. You can read about our FTSE 100 research here and download the most recent report.

We look forward to seeing you in September!

 

September 22, 2014Published by: Drew

Battenhall launches 2014 FTSE 100 social media report

Battenhall FTSE 100 report 2014

This morning we are launching our second annual report looking at how the FTSE 100 companies use Twitter and social media. The research, published to mark the launch of Social Media Week, shows a widening gulf appearing between the social media haves and the have-nots, with some brands streaking ahead and others stagnating or getting worse.

The full report is available to download here.

This is the second year we have carried out this research on the FTSE 100's use of Twitter and social media, so for the first time, it contains comparable stats from last year showing progress over time. The report charts the increase of social media used for customer service, financial reporting, brand marketing and recruitment. A summary of the key stats are as follows:

  • 10 companies in the FTSE 100 do not have a Twitter account at all, this is down from 12 in 2013
  • Only 37 companies that are on Twitter have verified Twitter accounts. This is an increase of 10 from last year
  • 6 of the 90 companies on Twitter have never tweeted, down from 8 last year
  • 10 of those that are on Twitter have not tweeted in the last month, down from 19 last year
  • Only 39 companies have more than 10,000 followers, up from 28 last year
  • 20 companies have fewer than 1,000 followers, down from 21 last year
  • The FTSE 100 companies tweeted 1,459,223 times in just the last year
  • The top performers on Twitter are Burberry, ITV, Marks & Spencer and Sainsbury’s
  • The worst performers are Glencore Xstrata, Prudential, BHP Billiton and CRH

If you have any feedback or if you'd like to get in touch with us, please email the Battenhall team here.


September 23, 2013Published by: Drew

Battenhall’s Social Media Week London breakfast briefing

SMWwhatsnext

This morning Battenhall hosted one of the opening events of Social Media Week London 2013. We presented three topics:

  • The current state of the social media economy and what brands need to know for corporate and consumer comms
  • Our FTSE 100 report, a new piece of research into how companies in the index are using Twitter and social media for comms
  • What's next: five future trends for brands looking to invest time in social media

We were humbled by the turnout. It appears that the promise of Cronuts, Jimmy's Iced Coffee and the opportunity to sit in the famous lecture theatre that Faraday presented his groundbreaking technology experiments in 200 years ago was enough to draw a crowd 🙂

Some of the attendees have blogged the event already. Cake's review, eModeration's, PR Social Design's , Alison Battisby's, Royally Social's and Viral Crush's are all hugely in-depth, and if you weren't there, you'll get the full picture if you read them (You'll need to know Norwegian for the latter).

We have also put together a Storify of the tweets from the event. We counted over 900 of them, which propelled us to trend in the UK on a rather busy news day too. And if you'd like to watch the video of the event too, our live stream is here. Thanks as ever for your support.

 

September 21, 2013Published by: Drew

Battenhall launches FTSE 100 Twitter report

Today's Financial Times has covered the findings of our newest piece of work, a report into how the FTSE 100 companies use Twitter and social media for corporate communications, customer service and innovation across their businesses.

Over the past six months, we have been carefully studying how the list of FTSE 100 companies use Twitter and social media. It has been fascinating putting this report together. Some companies in the FTSE 100 are doing amazing work through Twitter for their comms function. Many, as you will see in their report, aren't up with the pace. On Monday 23rd September, we will be releasing our findings in the new report which will be released to coincide with our event at Social Media Week.

You can see the major findings in the FT's reporting, and from Monday, the report will be available to download here on our site at Battenhall.net/FTSE100.

An excerpt from the FT's coverage is below.

Screen Shot 2013-09-21 at 08.04.27

FTSE 100 Twitter report

Images courtesy of the Financial Times.