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How Instagram is making itself more appealing to brands

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Instagram has announced new Business Profiles that will specifically appeal to businesses, marketers and advertisers alike. The launch comes just two weeks after the introduction of Instagram Stories, a feature criticised for being a carbon copy of Snapchat yet, despite this, brands have taken to the new feature. This is due to brands still being […]

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A look at the data behind how the biggest brands in the US use Instagram

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The secret’s out. The numbers are in. Use the Mayfair filter, ask a question, no exclamation marks, not too much content, and you’ll do just fine on Instagram. That’s according to new data that has been collated, crunched and released by TrackMaven on how the Fortune 500 companies use everyone’s favourite Facebook-owned photo and video-sharing social network. Precisely half of […]

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The rise of the Emoji

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Everyone loves emojis. They’re often used to joke, express feelings, and at times give someone a piece of your mind. At Battenhall, we love using them for our daily WhatsApp Broadcast messages  – which is what inspired us to look into  where the universal language of emoji comes from, who decides what emoji launches next and why […]

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Instagram hits 400m users, WhatsApp passes 900m

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Instagram last night announced that the social network has has reached 400 million global active users, a jump of 100 million this year, posting 80 million photos and videos a day. This comes quickly after we heard just two weeks ago that WhatsApp has now reached 900 million active users globally of the messaging app. The two […]

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