All Posts in Instagram

December 15, 2017Published by: Jonny Atter

Instagram shopping, highlights and hashtags

Instagram has rolled out a number of exciting new features in the last few weeks with highlights, archiving, the ability to follow hashtags and teasers for shoppable posts. Like anything in the ever-changing world of social media, there’s a lot to take in, but we’ve explored what they all do and how brands could use them.

Highlights

Highlights are a recent creation that will really help take Stories to the next level. They showcase Stories for longer than the usual 24 hour window, and remain visible until you remove one. You can add up to 100 photos or videos to a Highlight, and there’s no limit to how many you can create, so there’s huge scope for brands.

With so many available we suggest categorising Highlights will be important to help you stand out. They’ll offer lots of opportunities to showcase your best work, whether it’s to help drive users to a key campaign or to find out more about different aspects of your brand. A car manufacturer for example, might use different Highlights to promote different models, but it can be applied to almost anything.  

This is also where Archive comes in. Before you might not have remembered to save your Story in time, but now all Stories are automatically archived. They’re saved in the same quality as uploaded, and from these you can reshare them to Highlights, as well as in messages, the feed, or even add them to a current story. An added bonus, for brands trying to keep track of their posts!

Follow a #

You can also now follow a hashtag in the same way you would an account.

It allows you to follow a campaign or brand hashtag for easy access to view content in discovery but also pull it into your feed. This new feature could be great for brands, especially when launching a new campaign, as captions can be updated with a call to action to follow a specific campaign hashtag, and as a result your followers will see more relevant content.

             

Shop

Most recently, a Shop tab appeared on the Profile of many Business accounts (although it has since disappeared). It is initially being tested across a number of high profile accounts, such as Fenty Beauty, and is only available on mobile.

Seeing it appear on other Business accounts is a promising and exciting teaser that Instagram may be that step closer to releasing its Shop function to everyone. Let’s hope for Christmas or the New Year, as it’s going to be a huge step towards monetising the platform.

With the brief preview we had of the Shop tab, we could see that once nine posts are created with tagged products, they will appear in the Shop, making it easy for customers to browse everything. It’s not only there that they can be found either, they’re clearly visible on the Instagram feed with a shopping bag icon so if users aren’t aware of the Shop tab, they will soon easily discover that they can buy items through their feed.

           

How it works is that once they click into the post, a user can tap on the image and a pop up will open with the product name and price. That can be then clicked again to take the user to the product on Instagram with more details, and from there a Shop Now button can take the user to the product website where it can be purchased.

           

Let’s see where Instagram takes us in 2018!


July 4, 2016Published by: Drew

A look at the data behind how the biggest brands in the US use Instagram

The secret's out. The numbers are in. Use the Mayfair filter, ask a question, no exclamation marks, not too much content, and you'll do just fine on Instagram. That's according to new data that has been collated, crunched and released by TrackMaven on how the Fortune 500 companies use everyone's favourite Facebook-owned photo and video-sharing social network.

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May 17, 2016Published by: Mashaal Jolly

The rise of the Emoji

Everyone loves emojis. They’re often used to joke, express feelings, and at times give someone a piece of your mind. At Battenhall, we love using them for our daily WhatsApp Broadcast messages  - which is what inspired us to look into  where the universal language of emoji comes from, who decides what emoji launches next and why so many brands and influencers are quickly jumping on the trend.

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September 23, 2015Published by: Drew

Instagram hits 400m users, WhatsApp passes 900m

instagram 400 million

Instagram last night announced that the social network has has reached 400 million global active users, a jump of 100 million this year, posting 80 million photos and videos a day. This comes quickly after we heard just two weeks ago that WhatsApp has now reached 900 million active users globally of the messaging app.

The two sister companies certainly seem to be getting something right, with pretty staggering growth numbers. They are very much pulling away from the likes of Twitter and LinkedIn. Remember, Twitter has has only 316 million active users, a total which the company has hovered around for the last year. And Linkedin is at just 380 million registered members (it doesn't count its users the same way as the others - the active users would be far lower).

So where are Instagram and WhatsApp getting it right?

Instagram has announced that it added 100 million users this year. The biggest growth has come from Brazil, Indonesia and Japan. It has introduced new functions like landscape and portrait sized photos. forwarding photos to friends, and direct messaging, yet all the while it has remained very simple to use, something that is clearly resonating with new users, and I would say is something neither Twitter not LinkedIn can boast.

WhatsApp's utility and simplicity continues to be its main asset. This year it released web.whatsapp.com to allow its users to flip from app to laptop seamlessly.

Over the coming weeks and months it will be interesting to see how Twitter and LinkedIn's own numbers grow, and whether we see any radical changes to their platforms to channel the simplicity which is clearly so important for growth in this space.