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Do we need a digital Geneva Convention?

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At the annual RSA Conference this week, Microsoft called for the establishment of a digital Geneva Convention. The company’s President and Chief Legal Officer, Brad Smith, asked for technology companies to step up and work together to protect the public from nation-state sponsored cyber attacks. In the same way that the Geneva Convention contains rules to protect people during times of […]

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Search it to believe it?

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With imagery now an integral part of most major social media channels, there’s one platform which is trying to push boundaries even further. Pinterest has announced that it’s launching several new technologies under the name ‘Pinterest Visual Discovery’. Here’s a roundup of some of the latest features: Point, tap and discover Using the LensBETA in-app camera, users […]

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The path to Amazon world domination begins to take shape

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Okay…so while it’s not quite ‘world’ domination, Amazon has certainly started to flex some of its muscles when it comes to taking over your life. Over the past few weeks, the Seattle juggernaut has started to bring out a number of products and services, all designed to integrate Amazon much more into your day-to-day life […]

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Could social media be about to change the face of football?

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In the UK, many football clubs are considered to be institutions. Manchester United, Tottenham and Arsenal for example, are steeped in decades of history. Their past is part of their continued appeal and their successes, coupled with how social media amplifies their fan base around the world, means it’s hard to imagine how any new […]

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September – appdates left, right and centre

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Working at Battenhall means that we have a whole bunch of eyes on a whole bunch of social networks – an advantageous position to be in when updates and changes come in. We’re regularly alerted to an app update from team members in our Battenhall WhatsApp group. Whether it’s getting revelling over the latest update […]

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Battenhall shortlisted for two best agency gongs at PR Week Awards and UK Agency Awards 2016

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It’s award season, or at least shortlist announcing season, with the big 2016 industry award ceremonies in PR and social media coming up this Autumn. We’ve been blown away by our good fortune to date, picking up 7 ‘best agency’ awards in our first three years in business. Well, we’re now into year four, and […]

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Highlights from Apple’s WWDC: Siri, Apple Music & Watch revamp

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The Worldwide Developers Conference kicked off yesterday in San Francisco, where Apple’s CEO Tim Cook walked (and talked) the crowd through his keynote. He described, platform by platform, how each has been overhauled, announcing the new iOS 10 as well as changes to Music, News and HomeKit. But here’s what really caught our attention: Siri is about to get a […]

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Snapchat introduces shoppable ads and ups its game to monetise the platform

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From emoji videos to exciting new caption limits, it seems that ghostly video app Snapchat always has a trick up its sleeve to surprise users. After the launch of its money transfer service Snapcash, it seems the monetisation of the platform is about to reach a whole new level, as Snapchat introduces 10-seconds call-to-action ads. […]

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Beme: Is second time a charm?

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  Last summer, Casey Neistat, filmmaker, viral sensation and YouTube vlogger, and Matt Hackett, ex Tumblr’s Head of Brand Strategy and Marketing, launched Beme. With an already strong online fan base, Beme feels like the next big step for storytelling apps. The concept is easy: a social media video-sharing app where you can record videos […]

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Hitting a poll-ar iceberg: what next for Boaty McBoatface?

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On Sunday, the polls closed for the social media competition that has caught the UK’s imagination – to name a £200 million research vessel. The winning entry, RRS Boaty McBoatface, received over 120,000 votes and has generated hundreds of news mentions, as well as its fair share of controversy. The entry’s creator has since publicly […]

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Battenhall launches 3rd birthday Snapchat geofilter

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Today, to mark our third birthday, we’ve launched our own branded Battenhall geofilter on Snapchat. Our birthday filter is available to all Snapchat users in the Old Street area of Shoreditch area today and later the week. It’s mainly for our teamies to share the love – Snapchat is the #1 go to app in […]

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WhatsApp reaches a billion active users

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Facebook-owned WhatsApp announced last night that it is being used by a billion people every month, with fresh stats confirming that a whopping 43 billion messages and 250 million videos are sent on a daily basis. WhatsApp was bought by Facebook back in October 2014, and although Facebook Messenger has an impressive  800 million monthly […]

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Data: brands spending 500% more marketing to Millennials than all other demographics put together

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New data has come out which shows that brands are now spending 500% more on marketing to millennials than on all other demographics combined. The new stats as published in Ad Week are from adtech brand Turn which has published this infographic that delves into the millennial marketing space. Social media commands 400% more of a […]

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Battenhall bags two best agency gongs at the 2015 PR Week Awards

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It’s not every day you get a shortlisting for a PR Week Award. The self proclaimed ‘Oscars for the communications industry’ is a biggie, and whilst I’ve been fortunate enough to have been in the running twice before, once last year for new agency of the year, and once in 2010 at my previous agency […]

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We won! Battenhall named best large social media agency in the UK

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Last night the annual UK Social Media Awards took place at the Emirates Stadium, and up against biiig opposition, we were up for best large social media agency in the UK. It was a long night with many, many awards to announce, but it was worth the wait for the Battenhall table, as we were […]

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Twitter launches its new ‘Moments’ feature to simplify following the news

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It has been a big week over at Twitter HQ. Earlier this week, the company announced that Jack Dorsey would be named as the official CEO of Twitter as well as remain the CEO of Square. Dorsey held the interim CEO position since his predecessor, Dick Costolo, stepped down in June. As the full time […]

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Live streaming apps: innovation, or a step too far?

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Live streaming, as with any innovative medium, has its ups and downs. An unfortunate event which has brought it to light recently was the recent tragic events in Virginia, USA, in which Alison Parker and Adam Ward were gunned down during an interview on live TV, with the killer filming and uploading the entire scene on […]

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Battenhall bolsters senior team with trio of appointments

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2015 has been a smashing year here at Battenhall Towers. The speed at which we’ve been lucky enough to grow our client base has bowled me over, we’ve won a couple of prestigious awards, and we have recently moved to a larger London HQ. Today I can announce our appointment of three new consultants, bolstering our senior management team. […]

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LinkedIn Launches Messaging Platform

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For a long time, LinkedIn has relied on a messaging system called ‘InMail’ – however this was always much more like email than messaging, which feels alot more like texting. Now – a little late to the game, LinkedIn has launched a direct messaging option – fast, casual messaging that works a bit like the […]

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Is now the time to capitalise on shopping through social media?

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Earlier this week, former Twitter brand advertising head Nipoon Malhotra joined Pinterest to help the company with its plans to monetise the platform. This news came shortly after both Pinterest and Instagram announced ‘buy’ buttons – direct mechanisms through which a user can shop for visual on-display content through the social networks. Twitter’s new Collections, […]

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Register to attend Battenhall’s 2015 FTSE 100 Social Media Report launch at Social Media Week London

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It’s that time of year again. Social Media Week London kicks off on Monday 14th September and for the third year running we will be unveiling our new FTSE 100 Social Media Report at the beginning of the week at a keynote presentation where we will also present the top social media trends to prepare […]

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Battenhall named finalist for two ‘best agency’ PR Week Awards

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News came out this morning that the 2015 PR Week Awards finalists have been announced, and we’re over the moon to be shortlisted for two awards! We’re finalists for Specialist Consultancy of the Year and also for Small Consultancy of the Year. There are many specialisms in PR, and we can see we’re up against […]

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Quartz launches Atlas: The new home for charts and data

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As data has become a leading back-bone for great articles, the platforms those articles are written on have had to become savvier about how that data is displayed and shared. Design hazardous screenshots don’t quite suffice to the real thing, often a deeper dive into the chart is needed and Quartz have made a direct response […]

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Inaugural TMRW conference explores: who owns social media?

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Yesterday saw the inaugural event TMRW take place at the IP Expo in Manchester. With a focus on the future of digital and technology, the event featured speakers such as Professor Brian Cox and experts in the worlds of robotics, hacking and social media. Our founder, Drew, spoke on a panel discussing ‘who owns social […]

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Is this Facebookgeddon? The social network changes its News Feed algorithm to promote friends’ content

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Facebook just announced yet another change to its giant platform. This particular change has our eyes peeled, as it’s about tweaking its algorithm to promote content from friends. Let’s look at the three main big changes in more detail, which as outlined by Facebook product manager Max Eulenstein and user experience researcher Lauren Scissor, are: […]

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Ofcom considers deregulation to take growing power of internet into account

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The shift to digital in recent years has meant an uphill challenge for British communications regulator, Ofcom, as it seeks to adapt its own regulations to the changing media and telecoms landscape. In her first interview since being appointed as Ofcom’s chief in December, Sharon White said that deregulation and a lighter approach needs to be […]

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Battenhall wins best social media agency in the UK

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Last night we scooped the award for Best Social Media Agency in the UK at the PR Moment Awards. And we’re over the moon about it as you can imagine! 650 guests were packed into The Brewery in London for the coveted awards bash and, while the odds were stacked against us – we were […]

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Is the platform-publisher model the future of digital media?

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Is the dress white and gold, or black and blue? Chances are you heard about the dress the world’s been talking about through Facebook or Twitter. While social media has traditionally been used to spread content which users think is interesting, hilarious or just plain confusing (like what colour the dress is!), social media channels are increasingly becoming platforms […]

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So long, Google+

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It has been announced today that Google+ is being officially split into two (or more) parts, named ‘Photos’ and ‘Streams’. The two new elements are being led by Bradley Horowitz, a longtime Google VP of Product Management.

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