All Posts in News
April 20, 2016 — Published by: Dom Whitehurst
On Sunday, the polls closed for the social media competition that has caught the UK’s imagination - to name a £200 million research vessel. The winning entry, RRS Boaty McBoatface, received over 120,000 votes and has generated hundreds of news mentions, as well as its fair share of controversy.
March 8, 2016 — Published by: Dom Whitehurst
Today, to mark our third birthday, we’ve launched our own branded Battenhall geofilter on Snapchat. Our birthday filter is available to all Snapchat users in the Old Street area of Shoreditch area today and later the week. It’s mainly for our teamies to share the love - Snapchat is the #1 go to app in Battenhall HQ - but also for our visiting clients, friends, and to the local coffee shops where we spend approximately 33% of our salaries.
November 25, 2015 — Published by: Drew
New data has come out which shows that brands are now spending 500% more on marketing to millennials than on all other demographics combined. The new stats as published in Ad Week are from adtech brand Turn which has published this infographic that delves into the millennial marketing space. Social media commands 400% more of a focus on millennials, and video 600%, and all this echoes with our work at Battenhall too. Check out the research in full here.
October 21, 2015 — Published by: Drew
It's not every day you get a shortlisting for a PR Week Award. The self proclaimed 'Oscars for the communications industry' is a biggie, and whilst I've been fortunate enough to have been in the running twice before, once last year for new agency of the year, and once in 2010 at my previous agency for the exact same award, I have never won a single thing there. Which is why last night at the 2015 PR Week Awards, when the hosts announced 'And the winner is....' then the word 'BATTENHALL' followed - not once but twice - I truly could not believe it.
We won two best agency awards last night, best small agency and best specialist agency. We're small because we're new, something I tried to explain to the judges when we presented to them, because we were up against some very well-established agency brands, and that's always going to be tough with only two years of business under your belt. We're humbled to have been recognised for that accolade and for what we've managed to achieve in a short space of time.
But it is the best specialist agency award that I am most excited about. Our specialism is social media, but we were up against agencies who have been in business for decades, global consultancies, and the best brands in their own fields - from consumer, to tech, to food and drink. To to not only fly the flag for social media industry, but to be awarded best of the best, is a real honour. We're young, we have a hell of a lot more to achieve, and we're only just getting started.
A huge thank you for these awards must go to the entire Battenhall team, all our supporters, clients, friends and families who have cheered us along. We literally could not have done it without you.
October 16, 2015 — Published by: Drew
Last night the annual UK Social Media Awards took place at the Emirates Stadium, and up against biiig opposition, we were up for best large social media agency in the UK. It was a long night with many, many awards to announce, but it was worth the wait for the Battenhall table, as we were named winners. Best large agency. Boom!
This is a pretty major award for us. Not only because calibre of companies and agencies in the finals was so high, but because Battenhall is still only two years old. It was only last year we won our first awards for best new and best small agency. To pick up best large agency so soon is a testament to how hard my colleagues have worked to build our culture, client roster and team. They rule.
Next week we are heading to the PR Week Awards, where we are finalists for two awards. Wish us luck!
October 7, 2015 — Published by: Meg Edwards
It has been a big week over at Twitter HQ.
Earlier this week, the company announced that Jack Dorsey would be named as the official CEO of Twitter as well as remain the CEO of Square. Dorsey held the interim CEO position since his predecessor, Dick Costolo, stepped down in June. As the full time chief, he revealed his aims and vision for the platform aptly through a tweet, saying: “Our work forward is to make Twitter easy to understand by anyone in the world, and give more utility to the people who love to use it daily”
Alongside the announcement of Dorsey as CEO, Twitter also rolled out the red carpet for its latest feature, ‘Moments’. Formally known as ‘Project Lightening’, it has been renamed and had a makeover. The new product shows the day’s most talked about stories. It’s very simple for users to read and navigate and the feature even works for those who have never followed a single person. This shows Twitter’s best and maybe last attempt to gain new users who are not interested or have the time to work out all of Twitter’s ins and outs and jargon.
‘Moments’ is the result of more than ten months of reimagining what regular users want to use Twitter for. The company aims to regain the hundreds of millions of users that they have lost over the years whilst also attracting new users. This goes back to Dorsey’s tweet about his vision to make Twitter a platform that is easy to understand for everyone and used on a daily basis.
So has ‘Moments’ arrived at a crucial time or is it too late? Twitter is constantly losing money, its stock price has plunged and user numbers have plateaued. The previous ambiguity of its leadership and continuous failed attempts to regain users who have abandoned the platform have seen Twitter’s profits dwindle. This could be the last push for Twitter and if it’s not successful, it will also say goodbye to the advertisers and the platform could soon be deemed as ‘so 2006’. We’ll wait and see what happens...