The Worldwide Developers Conference kicked off yesterday in San Francisco, where Apple's CEO Tim Cook walked (and talked) the crowd through his keynote. He described, platform by platform, how each has been overhauled, announcing the new iOS 10 as well as changes to Music, News and HomeKit.
On Sunday, the polls closed for the social media competition that has caught the UK’s imagination - to name a £200 million research vessel. The winning entry, RRS Boaty McBoatface, received over 120,000 votes and has generated hundreds of news mentions, as well as its fair share of controversy.
Today, to mark our third birthday, we’ve launched our own branded Battenhall geofilter on Snapchat. Our birthday filter is available to all Snapchat users in the Old Street area of Shoreditch area today and later the week. It’s mainly for our teamies to share the love - Snapchat is the #1 go to app in Battenhall HQ - but also for our visiting clients, friends, and to the local coffee shops where we spend approximately 33% of our salaries.
Facebook-owned WhatsApp announced last night that it is being used by a billion people every month, with fresh stats confirming that a whopping 43 billion messages and 250 million videos are sent on a daily basis.
New data has come out which shows that brands are now spending 500% more on marketing to millennials than on all other demographics combined. The new stats as published in Ad Week are from adtech brand Turn which has published this infographic that delves into the millennial marketing space. Social media commands 400% more of a focus on millennials, and video 600%, and all this echoes with our work at Battenhall too. Check out the research in full here.
It's not every day you get a shortlisting for a PR Week Award. The self proclaimed 'Oscars for the communications industry' is a biggie, and whilst I've been fortunate enough to have been in the running twice before, once last year for new agency of the year, and once in 2010 at my previous agency for the exact same award, I have never won a single thing there. Which is why last night at the 2015 PR Week Awards, when the hosts announced 'And the winner is....' then the word 'BATTENHALL' followed - not once but twice - I truly could not believe it.
We won two best agency awards last night, best small agency and best specialist agency. We're small because we're new, something I tried to explain to the judges when we presented to them, because we were up against some very well-established agency brands, and that's always going to be tough with only two years of business under your belt. We're humbled to have been recognised for that accolade and for what we've managed to achieve in a short space of time.
But it is the best specialist agency award that I am most excited about. Our specialism is social media, but we were up against agencies who have been in business for decades, global consultancies, and the best brands in their own fields - from consumer, to tech, to food and drink. To to not only fly the flag for social media industry, but to be awarded best of the best, is a real honour. We're young, we have a hell of a lot more to achieve, and we're only just getting started.
A huge thank you for these awards must go to the entire Battenhall team, all our supporters, clients, friends and families who have cheered us along. We literally could not have done it without you.