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Ofcom considers deregulation to take growing power of internet into account

Credit: Ofcom

The shift to digital in recent years has meant an uphill challenge for British communications regulator, Ofcom, as it seeks to adapt its own regulations to the changing media and telecoms landscape. In her first interview since being appointed as Ofcom’s chief in December, Sharon White said that deregulation and a lighter approach needs to be […]

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Facebook’s second coming: Could VR research revive the social network?

Facebook researches Virtual Reality technology. 

Image from Marketing Facts

As you all may be aware, the once giant of social media – Facebook – has been struggling recently. The number of new users joining is declining and, while it now has 1.35 billion users across the globe – 35 million ahead of Youtube – other social platforms are beginning to close the gap. It […]

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The Influence of Social Media in Modern Politics in the UK

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Until recently many have underestimated the power of social media in politics. However two recent events have demonstrated the importance of it. Many political campaigners may take the traditional view that social media cannot influence the reputations and success of politicians, however more and more politicians are beginning to establish themselves on social media platforms. […]

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Changes are afoot at Facebook… again!

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Things are changing again on planet Facebook. Last week, the social media giant announced its decision to reduce visibility of overly promotional posts on your timeline from brand pages. Next came Facebook at work, a unique service with the same features as Facebook that you could use exclusively with your work colleagues – a potential rival […]

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Apple users like grilled halloumi and exercising, while Google users spend 50+ hours online a week

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Ever wanted to experiment with research on what audience your brand resonates with the most? Or flip that maybe, what brands, media, social media and people your target audience trust the most? Enter The Guardian, CNET reporting about it, and

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Facebook’s latest experiment

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Facebook has once again started experimenting with new capabilities by following in the footsteps of Snapchat and enabling users of the iOS app to produce disappearing posts. The new option allows users to set an expiration date for their posts ranging from one hour to seven days. This new function was not only a response to […]

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Top 5 things we learnt about BuzzFeed

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  During the morning of Friday 21 February Battenhall attended the Gorkana briefing from Luke Lewis, Editor of BuzzFeed UK. In true BuzzFeed style, we thought we’d summarise our findings with a few cute gif images: 1. In the UK, always share stuff that’s fun and interesting Luke shared with us that whilst in the […]

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New ComScore social media user trends report

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The global media company ComScore has published a new report looking at media consumption habits and it is is well worth a read. It breaks down social media and youth / millennials differences to other age brackets and media types. Fresh data like this doesn’t come about too often, so although it’s US-specific it’s good […]

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Step 1 of Sentience: Give Robots Their Own Internet

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..yes. It’s true. According to the BBC and Independent, scientists at Eindhoven University in Holland are today launching RoboEarth, a prototype cloud engine for robots. Through this ‘internet’ of sorts, they can learn and share their independent knowledge with others. On the site, RoboEarth announced: “These robots will use RoboEarth as a knowledge base, communication medium, […]

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What does the media think of Twitter? [GRAPHIC]

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What does the media really think of Twitter? Twitter’s in all the headlines today, so we just thought we would do some work on something that caught our eye in the wake of the company filing for a $1bn IPO. Quartz has posted a piece on the “complete history of Twitter as told through tortured descriptions of […]

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Social recruiting: what employers look for in online profiles

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  Social recruiting has seen universal adoption across industries and according to Jobvite’s 6th Annual Social Recruiting Survey, anyone not leveraging social referrals is behind the curve. Top recruiters use social networks at each stage of the recruiting funnel, with 94% of recruiters using or planning to use social media in their recruitment efforts and 78% of recruiters already having made a hire through social […]

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Social media masters: A method in the madness?

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This week The Wall Street Journal announced a shift in job titles relating to social media. Between 2012 and 2013 the number of jobs with the term ‘social media’ was down by 9% according to indeed.com – additionally, jobs with the word ‘Twitter‘ in the title dropped by 22%. But what does this mean about […]

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Next step: wearable technology for pets

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We’re only just starting to see early adopters of wearable technology wandering the streets with their Pebble smart watch or Jawbone Up on the wrist and Google Glass on the head. We know that wearable technology is amazing and in the future we’ll see it being used for animals, plants and even vehicles. Who’s to say that one day you […]

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Tracking Digital Consumer Behaviour: Deep Digging from McKinsey

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Understanding and tracking the way in which digital consumers behave is becoming more complicated by the minute. Different mediums that didn’t even exist a month ago, let alone a decade or a century ago, change on an almost daily basis. Whilst skimming the surface of new digital trends is easy, the ability to gain insight, […]

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FT-Telefónica Millennial Summit: The Interactive Generation

FT-Telefónica Summit - The Royal Opera House

This morning the Battenhall team attended the FT-Telefónica Millenial Summit at The Royal Opera House in Convent Garden. This summit was put together to present the findings of the largest and most comprehensive study of adult millennials conducted to date. One of the key facts extracted from this research is that 80 percent of 18-30 year olds believe […]

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Over 25s are “search-first” and under 24s “social-first”

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The good people of Deloitte’s media and entertainment practice have published their newest and seventh annual consumer media report, titled ‘Love in a cold climate’, which has some interesting findings on digital that are worth sharing. On social media, Deloitte has suggested that Facebook is the only mass-market social network in the UK, with Twitter and […]

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