All Posts in Social data

November 21, 2014Published by: Pauline Leger

Changes are afoot at Facebook… again!

8468995025_732e8576ee_k

Things are changing again on planet Facebook. Last week, the social media giant announced its decision to reduce visibility of overly promotional posts on your timeline from brand pages. Next came Facebook at work, a unique service with the same features as Facebook that you could use exclusively with your work colleagues - a potential rival to LinkedIn. This was swiftly followed by the announcement that a new app had been developed to cluster all your groups together in one place. So what does all this mean for brands and users of Facebook?

Promotional Facebook posts

Results from a recent satisfaction survey conducted on hundreds of thousands of people about what they'd most like to see change on Facebook were pretty clear. Users want to read more about their friends and the pages they liked, and less about promotional content from brands.

Three particular types of content that just are a no-no for the users include:

  • Posts that solely push people to buy a product or install an app
  • Posts that push people to enter promotions and sweepstakes with no real context
  • Posts that reuse the exact same content from ads

While Facebook has some measures in place to lessen the frequency posts from brands, promotional content comes mostly from those pages which the users had chosen to like. Ads however, are managed with tight controls over promotional text on images and through paid targeting.

From January 2015, Facebook will be activating new measures to limit posts that are too pushy or promotional. Brands will therefore have to re-work their messaging, as anything considered too sales oriented, using promotion out of context or re-using content from ads will not be visible.

Facebook at work

According to anonymous sources, Facebook is testing a new version of it's social network called Facebook at work. Many companies restrict or limit the use of Facebook at work but it seems this could soon be a thing of the past with 'Facebook at work' - a version for professionals that would offer the exact same options as the original website with a news feed, messenger and groups and yet be completely separate from Facebook itself. If 'Facebook at work' comes to life, it could be a massive hit, allowing people to use the internal social network to communicate with their peers, managers and the like without having to feel guilty or to face potential issues. Facebook have not commented on the leaked news so far but it has been widely shared in the media.

Facebook groups

Last but not least, a new Facebook app, 'Facebook Groups', was made available few days ago. 'Share what you care about with the people who care about it most' is the message the social network is delivering to invite users to come and view all their groups in one single app - just as we saw with the launch of messenger. This new app will allow them to interact and jump from community to community in a more seamless manner. Although groups is one of their main features, the expectation is that this will increase and encourage it's use.

What's next I wonder? To be continued...

November 19, 2014Published by: Sharmin Cheema-Kelly

Apple users like grilled halloumi and exercising, while Google users spend 50+ hours online a week

Ever wanted to experiment with research on what audience your brand resonates with the most? Or flip that maybe, what brands, media, social media and people your target audience trust the most? Enter YouGov Profiles.

Last week YouGov unveiled its media planning and audience segmentation tool at the Festival of Marketing which aims to provide marketers with a more detailed insight into the lives of their customers, as well as the products and services they use. However it is only since yesterday that it has taken the internet by storm with publications such as The Guardian, The Times, and CNET reporting about it, and with over a thousand people logging on to the app each second.

Screen Shot 2014-11-18 at 17.44.55

YouGov collates this data by integrating 120,000 data points from more than 200,000 active UK panellists collected in the YouGov Cube to illustrate how each person engages with traditional (TV, radio, newspapers) and new media (online, mobile, social), which it dubs as being “unique to the research industry”.

Screen Shot 2014-11-18 at 17.43.27

YouGov profiles consumers by looking specifically at their demographics and lifestyle, brand usage and perceptions, media consumption, digital and mobile behaviour, social media activities, and attitudes and opinions. For example, a quick search of Apple reveals that most of its users are females aged between 25 – 39 in Media/Publishing or Advertising/Marketing/PR who like exercising and who sometimes splash out on products they might not need. Apple users also describe themselves as “clever”, prefer shopping at Waitrose, and spend between 31 – 35 hours/per week online.

The data doesn’t show a “typical” customer, but those whom the search subject would appeal to most, according to YouGov. With over 30,000 search terms available, YouGov Profiles highlights the importance of big data in providing an insightful portrait of consumers and will no doubt be a useful tool for marketers in future.


November 14, 2014Published by: Janey Spratt

Kardashian vs Comet: Did Kim’s bum break the internet?

kim paper cover

Kim Kardashian's bum featured on the front page of Paper's latest issue with the headline 'Break the internet Kim Kardashian'. The cover caused a ruckus on social media - her bum trended on Twitter with blanket media coverage but did Kim's bum break the internet as intended?

We crunched the numbers to see whether Kim's bum broke the internet more than other recent trending news; the Rosetta comet landing, the John Lewis and the Sainsbury's Christmas adverts - here's what we found.

In the below analysis we used Radian 6 to demonstrate the number of mentions around each topic, showing that Kim Kardashian's bum did indeed, metaphorically at least, break the internet:

Screen Shot 2014-11-14 at 15.41.54

Number of mentions:

  • Kim's bum (light blue line): 1,798,520 mentions
  • Rosetta comet (dark blue line): 1,189,274 mentions
  • John Lewis advert (green line): 395,280 mentions
  • Sainsbury's advert (orange line): 92,777

However, when we take a closer look, we can actually see that the Rosetta comet generated a larger spike in mentions upon breaking (dark blue line):

Screen Shot 2014-11-14 at 15.48.44

The verdict? Kim's bum didn't literally break the internet however over 1.7 million people were talking about the image and the sheer volume did drown the web. The Rosetta comet generated a bigger spike over a short period, so it all depends when you were online as to whether it's bottoms or comets that you will remember from this week.

Rosetta Landing

Image courtesy of Nasa.