Under pressure from the new developments being pushed out across Facebook, Instagram and Snapchat, it seems that Twitter is being forced to evolve or die, announcing a roster of new changes to the platform.
Thursday afternoon saw a subtle new design shake up for Twitter as the platform announced a fresher, faster, lighter and more ‘rounded’ product. Previously unannounced, users quickly started sharing their (mostly hilarious) opinions using the hashtag #NewTwitter, and there’s been plenty of chatter ever since.
After launching its Snapchat-esque Stories, adding disappearing live video and DMs less than a year ago, Instagram made a new and much-anticipated announcement of its latest update within Stories today; Face Filters.
Since the UK voted to leave the European Union last June and with the election and inauguration of President Trump, online political advertising, including on Facebook and Twitter, has increasingly been in the spotlight — and for good reason.
Last night, Facebook hosted its major innovation showcase event, F8, where Mark Zuckerberg and other execs at the social network present their vision of the future and how Facebook will work with developers and brands in the year ahead. The talk of the show was Stories - or rather how Facebook will allow third parties to build into Facebook's Augmented Reality Platform.