+44 (0) 20 71830322

We've moved!

Exmouth House, 3/11 Pine Street,

London, EC1R 0JH

hello@battenhall.net

@battenhall

The American president vs. the Swedish librarian

Post Image

Donald Trump is causing a stir on Twitter again.  Nothing new there, but this time he had a most unexpected critic. During an unscripted rally on Saturday, the US president referred to: “what’s happening last night in Sweden”, suggesting it was the latest country in Europe to be hit by a terrorist attack. However, with […]

Read More

Search it to believe it?

VisualDiscovery

With imagery now an integral part of most major social media channels, there’s one platform which is trying to push boundaries even further. Pinterest has announced that it’s launching several new technologies under the name ‘Pinterest Visual Discovery’. Here’s a roundup of some of the latest features: Point, tap and discover Using the LensBETA in-app camera, users […]

Read More

Why it’s too early to write off Twitter

Post Image

Twitter is going through a bit of a rough patch at the moment but the same can’t be said about its Chinese competitor Weibo. As job cuts start to filter through amid a rumoured sale, why are things on the up for Weibo and slightly less rosy for Twitter when they essentially do the same […]

Post Tagged with ,
Read More

Christmas is Coming

xnxjjx

Christmas is just around the corner, so enjoy the last of the normality before the chaos begins. With just 61 days until Christmas, here’s what to expect in social media land. 1. Christmas emotions You may have experienced an office debate over when is an acceptable time to play Christmas music. There’s always one colleague […]

Read More

How social media has shaped the Trump-Clinton political circus, and what it means for brands and organisations

Post Image

Whether you belong to Team Trump or Team Clinton, you’ve probably not seen anything quite like the 2016 US presidential elections before. Technology has been the great game-changer for both candidates and also the cause of much controversy: Democratic candidate, Hillary Clinton, found herself in hot water after sharing classified information through her family’s private […]

Read More

Could social media be about to change the face of football?

fussball / soccer

In the UK, many football clubs are considered to be institutions. Manchester United, Tottenham and Arsenal for example, are steeped in decades of history. Their past is part of their continued appeal and their successes, coupled with how social media amplifies their fan base around the world, means it’s hard to imagine how any new […]

Read More

What’s the haps with Snap?

snapchat-large

Not content with just rebranding towards the end of last month, Snap Inc. have had also a whole host of press in the past few days. So here’s a little round up for you about what the haps is with Snap. Firstly, the Auto Advance feature – which allowed the user to click one Recent Update in their […]

Read More

September – appdates left, right and centre

Post Image

Working at Battenhall means that we have a whole bunch of eyes on a whole bunch of social networks – an advantageous position to be in when updates and changes come in. We’re regularly alerted to an app update from team members in our Battenhall WhatsApp group. Whether it’s getting revelling over the latest update […]

Read More

Registration opens for Battenhall’s Social Media 2017 Trends Briefing

Battenhall_SMW_Wide

Each year, we publish a major report into how the world’s biggest brands use social media, with the focus bring on the FTSE 100 list of companies. This body of work is now in its 4th year, and the new Battenhall FTSE 100 Social Media Report will be unveiled on 12th September as part of Social Media […]

Post Tagged with , , , ,
Read More

Twitter set to stop including links and photos in character limit

mobile-social-hero

It may sound like a minor update, but the rumour in itself has made social media managers (and savvy tweeters) rejoice. According to Bloomberg, Twitter could be changing the way that it counts characters. This means that photos and links will no longer be included in the character limit that currently uses 23 characters for […]

Read More

The rise of the Emoji

emoji-653309_960_720

Everyone loves emojis. They’re often used to joke, express feelings, and at times give someone a piece of your mind. At Battenhall, we love using them for our daily WhatsApp Broadcast messages  – which is what inspired us to look into  where the universal language of emoji comes from, who decides what emoji launches next and why […]

Read More

The 5 waves of innovation in social media: my slides from Vision keynote

Vision Bristol May 2016

This week I had the privilege of delivering one of the keynote talks at Vision, the annual conference on all things media and creativity, which took place in Bristol. The two-day conference included speakers such as Uber’s general manager Fred Jones, PR god Mark Borkowski, Tim Westwell, co-founder of Pukka (the tea people!), National Trust’s […]

Read More

Snapchat introduces shoppable ads and ups its game to monetise the platform

Post Image

From emoji videos to exciting new caption limits, it seems that ghostly video app Snapchat always has a trick up its sleeve to surprise users. After the launch of its money transfer service Snapcash, it seems the monetisation of the platform is about to reach a whole new level, as Snapchat introduces 10-seconds call-to-action ads. […]

Post Tagged with
Read More

Beme: Is second time a charm?

Post Image

  Last summer, Casey Neistat, filmmaker, viral sensation and YouTube vlogger, and Matt Hackett, ex Tumblr’s Head of Brand Strategy and Marketing, launched Beme. With an already strong online fan base, Beme feels like the next big step for storytelling apps. The concept is easy: a social media video-sharing app where you can record videos […]

Read More

What Snapchat, the King of micro-moments, has in store for us

WhatsApp-Image-20160429

Snapchat has evolved a huge amount since its inception in September 2011 and we’ve kept a keen eye on this social messaging platform as it has continued to grow, and draw in users from across the globe with its innovative and addictive features. One of those is the ability to apply filters, and in March for our third birthday, we set […]

Read More

Hitting a poll-ar iceberg: what next for Boaty McBoatface?

Post Image

On Sunday, the polls closed for the social media competition that has caught the UK’s imagination – to name a £200 million research vessel. The winning entry, RRS Boaty McBoatface, received over 120,000 votes and has generated hundreds of news mentions, as well as its fair share of controversy. The entry’s creator has since publicly […]

Read More

Chatbots are coming

2016-04-11

Last week, Kik beat its competitors to the punch by introducing Chatbots – interactive software powered by artificial intelligence designed to simulate human conversations that are becoming increasingly popular for brands to engage with customers. Kik, which at last count had over 275 million users, was the first of what is expected to be many […]

Post Tagged with , ,
Read More

Pinterest brings ‘Promoted Pins’ to the UK

Screen Shot 2016-04-06 at 17.37.49

Having been introduced initially in the US last year and following very quickly in the footsteps of Twitter and more recently Instagram, Pinterest has finally launched its Promoted Pins in the UK. From today, UK brands will now be able to buy Promoted Pins making it much easier for brands to reach ‘Pinners’. John Lewis, […]

Post Tagged with ,
Read More

Battenhall launches 3rd birthday Snapchat geofilter

Post Image

Today, to mark our third birthday, we’ve launched our own branded Battenhall geofilter on Snapchat. Our birthday filter is available to all Snapchat users in the Old Street area of Shoreditch area today and later the week. It’s mainly for our teamies to share the love – Snapchat is the #1 go to app in […]

Read More

How Facebook can get Messenger ads right

Post Image

Last week TechCrunch broke the story of a leaked document Facebook allegedly sent to some of its top advertisers where the social network behemoth said it intends to start pushing ads in its messaging app, Messenger, sometime during Q2 of this year. Facebook has yet to comment on the article (other than stating they do […]

Read More

5 ways to get more out of LinkedIn

Post Image

LinkedIn, the social network for business professionals, was launched in 2003 making it one of the early forms of social media that’s still around today. In internet years it’s practically middle-aged and was part of the Web 2.0 movement that saw the rise of Facebook and Twitter and, of course, the rise and fall of […]

Post Tagged with ,
Read More

WhatsApp reaches a billion active users

Post Image

Facebook-owned WhatsApp announced last night that it is being used by a billion people every month, with fresh stats confirming that a whopping 43 billion messages and 250 million videos are sent on a daily basis. WhatsApp was bought by Facebook back in October 2014, and although Facebook Messenger has an impressive  800 million monthly […]

Read More

Yik Yak finally launches on the web

yikyak

Nearly a year ago, we blogged about a new player in the messaging app game, called Yik Yak. The hyper-local so-called ‘gossip’ app raised millions in funds and took the US college campuses by storm, and now, has launched on the web. The app acts like a local bulletin board for your area by showing the […]

Post Tagged with , , ,
Read More

Data: brands spending 500% more marketing to Millennials than all other demographics put together

Post Image

New data has come out which shows that brands are now spending 500% more on marketing to millennials than on all other demographics combined. The new stats as published in Ad Week are from adtech brand Turn which has published this infographic that delves into the millennial marketing space. Social media commands 400% more of a […]

Post Tagged with
Read More

We won! Battenhall named best large social media agency in the UK

Battenhall best large social media agency in uk

Last night the annual UK Social Media Awards took place at the Emirates Stadium, and up against biiig opposition, we were up for best large social media agency in the UK. It was a long night with many, many awards to announce, but it was worth the wait for the Battenhall table, as we were […]

Post Tagged with
Read More

Will Pinterest be the new online shopping marketplace for fashion brands?

Post Image

  Last week, Pinterest rolled out the ‘buy’ button to thousands more merchants, four months after it unveiled its e-commerce plans. Social platforms such as Facebook, YouTube and Twitter have all jumped on the bandwagon to make their sites and apps shoppable with an additional button to buy the product featured, shortening the process from […]

Read More

Twitter launches its new ‘Moments’ feature to simplify following the news

Post Image

It has been a big week over at Twitter HQ. Earlier this week, the company announced that Jack Dorsey would be named as the official CEO of Twitter as well as remain the CEO of Square. Dorsey held the interim CEO position since his predecessor, Dick Costolo, stepped down in June. As the full time […]

Read More

Review of Battenhall’s 2016 social media trends briefing

Post Image

This Monday we hosted 150 VIPs at our annual social media trends briefing event. We began running this event when we were just months old as an agency, and in our first year there was queuing round the block to get in (and cronuts), then in our second year there was cover story news of our […]

Read More

Live streaming apps: innovation, or a step too far?

16930072836_0e816aceba_b

Live streaming, as with any innovative medium, has its ups and downs. An unfortunate event which has brought it to light recently was the recent tragic events in Virginia, USA, in which Alison Parker and Adam Ward were gunned down during an interview on live TV, with the killer filming and uploading the entire scene on […]

Post Tagged with , , , ,
Read More

LinkedIn Launches Messaging Platform

LinkedIn mobile messaging

For a long time, LinkedIn has relied on a messaging system called ‘InMail’ – however this was always much more like email than messaging, which feels alot more like texting. Now – a little late to the game, LinkedIn has launched a direct messaging option – fast, casual messaging that works a bit like the […]

Read More