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Is now the time to capitalise on shopping through social media?

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Earlier this week, former Twitter brand advertising head Nipoon Malhotra joined Pinterest to help the company with its plans to monetise the platform. This news came shortly after both Pinterest and Instagram announced ‘buy’ buttons – direct mechanisms through which a user can shop for visual on-display content through the social networks. Twitter’s new Collections, […]

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Register to attend Battenhall’s 2015 FTSE 100 Social Media Report launch at Social Media Week London

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It’s that time of year again. Social Media Week London kicks off on Monday 14th September and for the third year running we will be unveiling our new FTSE 100 Social Media Report at the beginning of the week at a keynote presentation where we will also present the top social media trends to prepare […]

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Instagram launches desktop search: suddenly becomes 100x more brand friendly

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Instagram has overnight launched the search function for the desktop version of its site. What will be good news for brands fed up of having to work from smartphones and exclusively from third party apps, the new search functionality has all the new features of Instagram’s recently revamped in-app search. The search bar appears top […]

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The rise of dark brand campaigns

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Recently we’ve been seeing a growing trend in the use of ‘dark’ marketing and PR campaigns, where brands use private social networks to connect with their audiences. Today, Laura Saggers, the US-based singer-songwriter, is debuting her new single and video on Snapchat. You can view the promo video for the next 24 hours before it vanishes. […]

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30 things to vlog about for #BattenVEDA

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This April, vloggers from around the world will be taking part in a challenge to vlog every day as part of the #BattenVEDA community. Although the VEDA (Vlog Every Day in April) challenge originated on YouTube, we’re evolving the concept to take it into the realms of other video platforms such as Instagram and Vine […]

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Is the platform-publisher model the future of digital media?

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Is the dress white and gold, or black and blue? Chances are you heard about the dress the world’s been talking about through Facebook or Twitter. While social media has traditionally been used to spread content which users think is interesting, hilarious or just plain confusing (like what colour the dress is!), social media channels are increasingly becoming platforms […]

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So long, Google+

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It has been announced today that Google+ is being officially split into two (or more) parts, named ‘Photos’ and ‘Streams’. The two new elements are being led by Bradley Horowitz, a longtime Google VP of Product Management.

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Facebook’s second coming: Could VR research revive the social network?

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As you all may be aware, the once giant of social media – Facebook – has been struggling recently. The number of new users joining is declining and, while it now has 1.35 billion users across the globe – 35 million ahead of Youtube – other social platforms are beginning to close the gap. It […]

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Global Social Network and Messaging App user numbers: December 2014

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Here at Battenhall we review the world’s top social media and social messaging apps every month, and we publish this data in our publication the Battenhall Monthly. We thought we would do a special end of year review, with Instagram having just hit 300 million users, overtaking Twitter in the process, this is the most […]

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The Influence of Social Media in Modern Politics in the UK

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Until recently many have underestimated the power of social media in politics. However two recent events have demonstrated the importance of it. Many political campaigners may take the traditional view that social media cannot influence the reputations and success of politicians, however more and more politicians are beginning to establish themselves on social media platforms. […]

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The social media food porn effect

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Today, The Drum announced @Nandosuk as the most engaging brand on Twitter in the UK, coinciding with The Forbes Top 25 restaurants on social media. It got our team thinking, why is it important for food brands to be recognised on social media, ahead of their competitors? Here’s three reasons why we think it’s important for food brands to be prominent […]

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Changes are afoot at Facebook… again!

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Things are changing again on planet Facebook. Last week, the social media giant announced its decision to reduce visibility of overly promotional posts on your timeline from brand pages. Next came Facebook at work, a unique service with the same features as Facebook that you could use exclusively with your work colleagues – a potential rival […]

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2014 Christmas adverts, on social media

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Last week, Halloween came to a close and social media went crazy over 2014’s Christmas adverts with John Lewis, Coca Cola, Marks and Spencer, Boots, Tesco, Debenhams, Mulberry and Aldi  all revealing their much anticipated adverts. Hearts melted and grinches grumbled. Whether you love or hate Christmas adverts, you won’t have missed the buzz on your social streams. The […]

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FireChat hits over 1m users & what this means for Internet globally

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In the last week alone, there were over 300,000 downloads of the FireChat app, which saw it become the number one app in the App Store and Google Play. There were between 12,000 to 20,000 simultaneous users within the messaging platform and a whopping 2,800,000 chat sessions. The average duration per chat session was 3 […]

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Internet goes wild for Ello launch

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At about 10pm last night the internet was reverberating with word of a new social network. Ello was causing mass excitement as hundreds of people faithfully shared the headline ‘the invite-only social network Facebook users are ‘fleeing’ to’. Interestingly we also saw a lot of skepticism just two hours in to launch. Some wrote it off as another […]

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The UK YouTubers power list

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There’s a new breed of digital content producers on YouTube who have amassed fan bases bigger than some of the top celebrities and public figures on social media. Zoella has more YouTube subscribers than Demi Lovato, more Twitter followers than David Cameron and more likes than Innocent on Facebook. Top YouTubers have become a new […]

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Facebook’s latest experiment

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Facebook has once again started experimenting with new capabilities by following in the footsteps of Snapchat and enabling users of the iOS app to produce disappearing posts. The new option allows users to set an expiration date for their posts ranging from one hour to seven days. This new function was not only a response to […]

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Facebook now tells us when ads lead to purchases

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Facebook has reported that it will from now on tell advertisers when ads lead to actual purchases across devices. This will come in the form of a new report showing how often ads drive users to buy the advertised product on a different device. With this new report, Facebook hopes advertisers will now be able […]

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Tracking Transience: a project tracking ALL the things

Gotta love Ted Talks for continuing to ask questions worth asking, in this instance: how much are you prepared to reveal online? We first came across Hasan Elahi’s Tracking Transience project on the Ted stage, where he explained how the self-surveillance project has for over a decade allowed the FBI — and the public — to monitor […]

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Register for #BattenVEDA | Vlog Every Day in August

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Earlier this year we started #BattenVEDA – a community for vloggers who were taking part in the global YouTube event called VEDA, where participants Vlog Every Day in April or August. Connecting experienced and new vloggers through a calendar of daily prompts and weekly Twitter chats, we built a network of people around the world that shared a love of vlogging. We also posted vlogging tips and tricks on the Battenhall […]

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President Obama live Tumblr Q&A

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There are firsts for everything in social media and today President Obama performed the first ever Presidential Q&A on Tumblr – the microblogging platform. The subject matter all the more relevant for Tumblr’s core audience of teens and college students: education and college cost, value and affordability. The Q&A, held on The Official White House […]

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Couples saying ‘I do’ to the social media prenup

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In the social media economy, relationships have always been a point of contention, “are you Facebook serious?” being the key teenage question thrown around in class. Now social media has matured, posting photos of your friends on Facebook more often than not requires approval and according to ABC news now couples are even signing social media […]

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Twitter freshens up its service

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In response to all-time low user growth figures, Twitter has been busy experimenting and introducing new features. In a recent Bloomberg interview CEO Dick Costolo spoke about the future of Twitter and his aim to create a more visually engaging network while making it easier for newcomers to use. The most recent feature announcement is the Twitter mute button […]

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Facebook’s brave new venture into unbranded apps

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Throughout it’s development, much of Mark Zuckerberg’s focus for Facebook has been to bring people inside the Facebook iOS and Android Apps, onto the platform and through the channels that are Facebook branded. However, now this strategy has changed – a new direction to “unbundle the big blue app” has been set instead to build […]

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Can you really ‘Own the Moment’ on Twitter?

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Every social media marketers dream is to be the person behind ‘that tweet’- the one that stands out enough to catch your eye and get your attention. The tweet that people think is so awesome it suddenly goes viral often taking that carefully selected #Hashtag with it. We’ve all see it happen but rarely do […]

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