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September – appdates left, right and centre

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Working at Battenhall means that we have a whole bunch of eyes on a whole bunch of social networks – an advantageous position to be in when updates and changes come in. We’re regularly alerted to an app update from team members in our Battenhall WhatsApp group. Whether it’s getting revelling over the latest update […]

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How Instagram is making itself more appealing to brands

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Instagram has announced new Business Profiles that will specifically appeal to businesses, marketers and advertisers alike. The launch comes just two weeks after the introduction of Instagram Stories, a feature criticised for being a carbon copy of Snapchat yet, despite this, brands have taken to the new feature. This is due to brands still being […]

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The rise of the Emoji

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Everyone loves emojis. They’re often used to joke, express feelings, and at times give someone a piece of your mind. At Battenhall, we love using them for our daily WhatsApp Broadcast messages  – which is what inspired us to look into  where the universal language of emoji comes from, who decides what emoji launches next and why […]

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Beme: Is second time a charm?

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  Last summer, Casey Neistat, filmmaker, viral sensation and YouTube vlogger, and Matt Hackett, ex Tumblr’s Head of Brand Strategy and Marketing, launched Beme. With an already strong online fan base, Beme feels like the next big step for storytelling apps. The concept is easy: a social media video-sharing app where you can record videos […]

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Will Pinterest be the new online shopping marketplace for fashion brands?

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  Last week, Pinterest rolled out the ‘buy’ button to thousands more merchants, four months after it unveiled its e-commerce plans. Social platforms such as Facebook, YouTube and Twitter have all jumped on the bandwagon to make their sites and apps shoppable with an additional button to buy the product featured, shortening the process from […]

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The rise of dark brand campaigns

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Recently we’ve been seeing a growing trend in the use of ‘dark’ marketing and PR campaigns, where brands use private social networks to connect with their audiences. Today, Laura Saggers, the US-based singer-songwriter, is debuting her new single and video on Snapchat. You can view the promo video for the next 24 hours before it vanishes. […]

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Global Social Network and Messaging App user numbers: December 2014

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Here at Battenhall we review the world’s top social media and social messaging apps every month, and we publish this data in our publication the Battenhall Monthly. We thought we would do a special end of year review, with Instagram having just hit 300 million users, overtaking Twitter in the process, this is the most […]

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New Social Network ‘This’ launches

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Whilst many social networks are self-proclaimed ‘Facebook killers‘, few have actually been able to convert a considerable number of the masses that flock to the social network daily. In November, a new social network named ‘This‘ launched, and whilst it doesn’t claim to be a Facebook killer, it might just give the social network some […]

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Internet goes wild for Ello launch

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At about 10pm last night the internet was reverberating with word of a new social network. Ello was causing mass excitement as hundreds of people faithfully shared the headline ‘the invite-only social network Facebook users are ‘fleeing’ to’. Interestingly we also saw a lot of skepticism just two hours in to launch. Some wrote it off as another […]

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