All Posts in Social Netowrk
April 11, 2017 — Published by: Fereshta Amir
This time last year, the Facebook empire launched Live in response to the then growing popularity of Meerkat and Periscope. Fast forward to 2017 and Facebook Live is still going strong. In fact, last week the social giant announced that one in every five Facebook videos is now a live broadcast.
August 16, 2016 — Published by: Janey Spratt
Everyone loves emojis. They’re often used to joke, express feelings, and at times give someone a piece of your mind. At Battenhall, we love using them for our daily WhatsApp Broadcast messages - which is what inspired us to look into where the universal language of emoji comes from, who decides what emoji launches next and why so many brands and influencers are quickly jumping on the trend.
October 14, 2015 — Published by: Mashaal Jolly
Last week, Pinterest rolled out the ‘buy’ button to thousands more merchants, four months after it unveiled its e-commerce plans. Social platforms such as Facebook, YouTube and Twitter have all jumped on the bandwagon to make their sites and apps shoppable with an additional button to buy the product featured, shortening the process from decision to purchase.
Whether you're planning a wedding, searching for outfits, creating arts and crafts with your children or decorating your home, Pinterest has typically been the platform used for practical and inspirational ideas. Today, the platform stands as a ‘social shop’ for its followers and removes the hassle of searching for an item of interest externally.
According to Fortune.com, the visual discovery tool now has more than 60 million ‘shoppable’ pins available across its platform, with users often searching with the intention to buy. Interesting and eye-catching ‘pins’ - or visual bookmarks - previously directed users to blog posts or a completely different website. However, with ‘buy’ buttons now embedded onto Pinterest itself, could this affect the way shoppers purchase items from their favourite fashion brands?
Dedicated fashion followers and bloggers are always open to new and innovative companies. Whether it’s eBay, charity shops or vintage marketplaces, they’d go anywhere to get their hands on the unique and exclusive. Let’s face it... no one wants to be caught in the same outfit as someone else, which is why apps including Depop, eBay, Asos Marketplace, ASAP54 and Grabble have generated a stream of income for fashionistas recycling their apparel. Apps like online fashion directory, Shopstyle, owned by POPSUGAR Inc, also has a click-to-buy option and offers high-street brands, but could Pinterest’s latest venture see the likes of POPSUGAR being dethroned?
It's fair to say that there are platforms available for every type of shopper, but Pinterest seems to be the go-to platform which will create success for bloggers and smaller, independent brands who ‘pin’ on a regular basis. With 100 million users, Pinterest already has the numbers and fashion brands to capitalise on its offerings. Many brands have seen company profits double since the ‘buy’ button was introduced, however, bigger brands also stand to benefit from uploading their lookbooks and driving more traffic to their websites through Pinterest.
Recently we've been seeing a growing trend in the use of 'dark' marketing and PR campaigns, where brands use private social networks to connect with their audiences. Today, Laura Saggers, the US-based singer-songwriter, is debuting her new single and video on Snapchat. You can view the promo video for the next 24 hours before it vanishes. This kind of marketing goes against the grain, but with the captive audience that can be created with such an approach, it is definitely on the rise, and here are the trends we've been seeing in this space.
1. The rise of brands and talent using Snapchat
As well as Laura Saggers, we’ve been noticing more and more influencers (particularly YouTubers such as Caspar Lee, Tanya Burr and Connor Franta etc.) joining Snapchat to connect with their fans and when we were totting up the social media stats for March’s Battenhall Monthly, we saw that Snapchat has now acquired 100m users. Brands are also beginning to add Snapchat into their content mix and early adopters include; Chiquito, Nars, NBA and Heineken.
2. The rise of brands using messaging apps
We're also noticing the rise of use for private messaging app Whatsapp, who announced this week that they've launched voice calling. This week, Clarks also announced that they'll be launching a 'dark' campaign using the app to add a 'coolness' factor to the brand. There's also some luxury fashion brands such as, Cartier and Diesel are using the app in India to offer a premium and personalised service.
At Battenhall, we use Whatsapp to send out daily news alerts to our subscribers and we use it internally to communicate with each other and our clients everyday, something which is also on the rise across our client base too. As a result, we’re seeing fewer emails and phone calls and for us, it’s a logical way of working.
3. The rise of brands using dating apps
The final trend that’s caught our attention recently (or at least the singles in the office...) is slightly more niche - brands using dating apps for PR and marketing campaigns:
- Mini and Happn: This Valentine’s Day, dating app Happn ran a competition with Mini offering users the opportunity to match with the Mini profile and win a weekend away for two
- Ex Machine and Tinder: Movie Ex Machina promoted their movie using Tinder at SXSW this year where users who matched with Ava were soon disappointed to learn that she was in fact a robot
- Shelter and Tinder: The charity is also using Tinder to try and put an end to the housing crisis where app users can match with ‘Brick 22’ – if you’re lucky enough to match with the lonely brick, it will give you more information about the housing crisis and encourage you to sign their petition.
We're keeping our eyes out for how these private networks are developing but also the different ways that we can experiment and use these networks to engage with brand audiences.