Under pressure from the new developments being pushed out across Facebook, Instagram and Snapchat, it seems that Twitter is being forced to evolve or die, announcing a roster of new changes to the platform.
Last night, Facebook hosted its major innovation showcase event, F8, where Mark Zuckerberg and other execs at the social network present their vision of the future and how Facebook will work with developers and brands in the year ahead. The talk of the show was Stories - or rather how Facebook will allow third parties to build into Facebook's Augmented Reality Platform.
Twitter is going through a bit of a rough patch at the moment but the same can’t be said about its Chinese competitor Weibo. As job cuts start to filter through amid a rumoured sale, why are things on the up for Weibo and slightly less rosy for Twitter when they essentially do the same thing? Read more
Things are hotting up in the US presidential race.
While they’ve been firing shots at one another for what seems like forever, presidential hopefuls, Donald J Trump and Hillary Rodham Clinton, will next month come face-to-face for the first time in a live televised debate.
It may sound like a minor update, but the rumour in itself has made social media managers (and savvy tweeters) rejoice. According to Bloomberg, Twitter could be changing the way that it counts characters. This means that photos and links will no longer be included in the character limit that currently uses 23 characters for a link or photo. We all know how irritating it is to cut down on your own creative witticism to fit within the 140 character limit, let alone reducing it further to add an amusing GIF or meme.
Everyone loves emojis. They’re often used to joke, express feelings, and at times give someone a piece of your mind. At Battenhall, we love using them for our daily WhatsApp Broadcast messages - which is what inspired us to look into where the universal language of emoji comes from, who decides what emoji launches next and why so many brands and influencers are quickly jumping on the trend.
Last week, Kik beat its competitors to the punch byintroducing Chatbots - interactive software powered by artificial intelligence designed to simulate human conversations that are becoming increasingly popular for brands to engage with customers. Kik, which at last count had over 275 million users, was the first of what is expected to be many social focused companiesimplementing bot technology. Read more