All Posts in Social network

April 12, 2016Published by: Sam Keefe

Chatbots are coming

Last week, Kik beat its competitors to the punch by introducing Chatbots - interactive software powered by artificial intelligence designed to simulate human conversations that are becoming increasingly popular for brands to engage with customers. Kik, which at last count had over 275 million users, was the first of what is expected to be many social focused companies implementing bot technology.
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February 24, 2016Published by: Stephen Davies

How Facebook can get Messenger ads right

Last week TechCrunch broke the story of a leaked document Facebook allegedly sent to some of its top advertisers where the social network behemoth said it intends to start pushing ads in its messaging app, Messenger, sometime during Q2 of this year.

Facebook has yet to comment on the article (other than stating they do not comment on rumours and speculation) but the leaked document claims that brands will be able to advertise to Facebook users that had previously initiated conversations with them through the chat feature.

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February 8, 2016Published by: Stephen Davies

5 ways to get more out of LinkedIn

LinkedIn, the social network for business professionals, was launched in 2003 making it one of the early forms of social media that's still around today. In internet years it's practically middle-aged and was part of the Web 2.0 movement that saw the rise of Facebook and Twitter and, of course, the rise and fall of MySpace.

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January 15, 2016Published by: Steph Bennett

Anyone for Peach?

The tasty new social network Peach, arrived on the scene just one week ago today. Created by the founder of Vine, it claims to be a fun, simple way to keep up with your friends and be yourself.

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September 7, 2015Published by: Joe Cant

Live streaming apps: innovation, or a step too far?

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Live streaming, as with any innovative medium, has its ups and downs. An unfortunate event which has brought it to light recently was the recent tragic events in Virginia, USA, in which Alison Parker and Adam Ward were gunned down during an interview on live TV, with the killer filming and uploading the entire scene on social media, we look into the effects social media, in particular live streaming, has on society today.

When we look at innovative and popular social media services such as the live streaming apps Periscope and Meerkat, Snapchat with its 4 billion pieces of content uploaded daily, and Instagram which has 300 million active users each month, the potential to disrupt and create problems for broadcasters and established industries is huge.

With the opportunity to broadcast live video wherever you are with just a mobile phone, the need for live TV reporting equipment; vans, cameras and sound operators is increasingly becoming obsolete. Now, if a bystander witnesses a newsworthy event, live streaming apps allow them to become an amateur news reporter for the day - or at the very least a cameraman!

These new apps are not just influencing news reporting and the media landscape but also the sports industry. The ‘fight of the century’ provides a good example. Broadcasters of the boxing match between Floyd Mayweather Jr. and Manny Pacquiao in May suffered as a result of Periscope users live streaming the match for free, rather than paying the $100 pay-per-view charge.

The US National Hockey League, have tried to fight the growth of user generated content by banning live streaming apps in its games. There are clearly concerns where live streaming is concerned. But why? Of course, money. But also brand reputation and experience. Let’s take Wimbledon, the UK’s biggest tennis competition for example.

Wimbledon is broadcast live on BBC throughout the tournament had its own live Periscope stream of the ticket queue outside the grounds, but it banned the use of the app inside the tennis courts. By setting these standards for the tournament are the All England Lawn Tennis Club trying to preserve the quality of content created on site? Or perhaps the image of the brand and the tournament? Or even the eagerness to capture moments on court that not only distract supporters from watching the game instead of their phone but also distracting the players? It’s most likely to be all of the above. But does it even matter?

Whatever the reasons may be, how can you ‘ban’ something that is legally available to the public and is socially encouraged?

The idea behind these apps is that, business aside, they’ve been made to better social media, social interaction and networking. So as a product and service, they’re almost ‘too disruptive’ because they cause complications for already well-established industries, leaving governing bodies only one choice: to ban the use of these apps to protect their TV deals and reputations.

But is it really a huge problem? Do those that ‘ban’ these apps think that enough people are going to tune in to somebody’s shaky, handheld Periscope video, with vertical coverage of a hockey playoff game, or a boxing match from a fairly poor viewpoint?

As well as comparatively bad coverage, the cameras, replays and commentary happening on top rate sports broadcasting channels all provide those vital, in-game, details, and in their own industry they are second to none, using features such as the SkyCam and HD slow motion replays. Can you imagine a football match without watching the goal or the red card tackle again in replay?

It’s uncertain how the live streaming app market will develop, and how their relationships with related industries will work. But it looks like they could be here to stay, if they’re allowed!

March 9, 2015Published by: Steph Bennett

#BattenVEDA is back with a twist!

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#BattenVEDA is back! We started #BattenVEDA last year as community for vloggers who were taking part in the global YouTube event called VEDA, where participants Vlog Every Day in April or August. It's a tough but rewarding challenge which is open to vloggers of all levels of experience, so whether you're just starting out or a seasoned pro, we'd love you to join us.

We connect our vloggers through a calendar of daily prompts, weekly Twitter chats and regular Google Hangouts and in a twist from the usual calendar creation we asking you what you'd like to see on the list of topics. So, send your topic suggestions through to steph.bennett@battenhall.net by 20th March 2015 for your chance to be featured.

Taking #BattenVEDA to YouTube and beyond

Since VEDA began, the focus has remained exclusively on YouTube but this year we're mixing it up. We're opening up #BattenVEDA to video makers on Instagram and Vine too. We're leaving it's up to you to choose how and where you want to vlog this time.

Register to be part of #BattenVEDA

Registration is completely free of charge and simply allows participants and viewers of #BattenVEDA to find you, connect and subscribe to your channel easily.

The #BattenVEDA Community

You can find everyone who has registered to take part in #BattenVEDA right here, so make time to say 'Hi' and introduce yourself - you'll find that throughout the month of April you'll be spending a lot of time getting to know each other.

If you're a #BattenVEDA veteran or a regular vlogger we'd love to talk to you about creating some additional content with tips and tricks for the community. Please email me at steph.bennett@battenhall.net.

#BattenVEDA Calendar of Topics

Our aim here at Battenhall is to keep you motivated and inspired and each day you'll find a prompt on the #BattenVEDA calendar which launches on Monday 23rd March. If you have a topic you'd like to recommend we feature please do let us know before 20th March 2015.

The calendar is there as guide so feel free to freestyle. This is your VEDA experience so you can vlog about whatever you like! If you want to take part but can only vlog now and then, that's okay too. #BattenVEDA is focused on community first and don't you forget it.

Staying connected

Our Twitter chats will take place every Monday evening at 8pm GMT+1 using the hashtag #BattenChat. Watch out for Google Hangouts and other spontaneous activities may pop up from time to time to make this #BattenVEDA extra special.

Finally, always remember to use the #BattenVEDA hashtag when you share your vlogs on social media and if you have any questions at all please feel free to tweet me @StephsBubble or email me at steph.bennett@battenhall.net.

We can't wait to connect with you and start watching your vlogs!