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VisualDiscovery

With imagery now an integral part of most major social media channels, there’s one platform which is trying to push boundaries even further. Pinterest has announced that it’s launching several new technologies under the name ‘Pinterest Visual Discovery’. Here’s a roundup of some of the latest features: Point, tap and discover Using the LensBETA in-app camera, users […]

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Battenhall’s 2016 Round Up!

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Well, well, well… What a year it has been, especially on social media. As we cast our minds back to January of 2016, some news stories and updates seem like a distant memory, showing just how far social has come in the past twelve months. We’ve picked our selection of the biggest social media stories from each […]

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Christmas is Coming

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Christmas is just around the corner, so enjoy the last of the normality before the chaos begins. With just 61 days until Christmas, here’s what to expect in social media land. 1. Christmas emotions You may have experienced an office debate over when is an acceptable time to play Christmas music. There’s always one colleague […]

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Burberry is the first luxury brand to run a sponsored Snapchat Discover channel

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With Snapchat allowing more and more brands onto its ad platform, it was only a matter of time before a non media specific brand jumped on the band wagon and took it that one step further. Christopher Bailey has stepped up to the plate with Burberry. It has used Snapchat to help with the launch of its latest men’s fragrance, Mr. […]

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WhatsApp reaches a billion active users

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Facebook-owned WhatsApp announced last night that it is being used by a billion people every month, with fresh stats confirming that a whopping 43 billion messages and 250 million videos are sent on a daily basis. WhatsApp was bought by Facebook back in October 2014, and although Facebook Messenger has an impressive  800 million monthly […]

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Facebook’s new data dump: up to 1.55bn users, Instagram 400m, Whatsapp 900m, Messenger 700m

New Facebook Q3 numbers

Facebook last night released its new results for the last quarter, and the user numbers are worth brushing up on. Facebook has grown by 60 million active users in the last three months, still by a long shot the biggest social network globally. It now has 8 million daily video views, which has doubled in […]

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Can the BBC iPlayer creator help us find what we actually want to know on social media?

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A clear problem is emerging with social media; it doesn’t tell us what we want to know. On Facebook we only become friends with people we know and like pages that fill our timeline with vaguely irrelevant spam about the Kardashians, on Twitter we follow users we find interesting but they don’t post the content […]

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Ofcom considers deregulation to take growing power of internet into account

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The shift to digital in recent years has meant an uphill challenge for British communications regulator, Ofcom, as it seeks to adapt its own regulations to the changing media and telecoms landscape. In her first interview since being appointed as Ofcom’s chief in December, Sharon White said that deregulation and a lighter approach needs to be […]

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Sony enters the streaming media market with PlayStation TV

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For media and entertainment companies, the streaming media market is very attractive and with good reason. Recent research from Park Associates reported that 20% of U.S. Broadband Households now have a streaming media player. Google Chromecast is the current market leader with Apple TV and Roku not too far behind. However the current state of […]

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Man United fans learn of Moyes sacking on Twitter first

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Football is often an unpredictable sport filled with drama, heated skirmishes and last minute comebacks. However, for beleaguered David Moyes, the writing was already on the wall. This morning, much to the prediction and jubilation of many Manchester United fans, David Moyes’ short-lived managership at Old Trafford came to an end as he was sacked […]

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The implications of Facebook purchasing Oculus

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It seemed no one in the tech space saw it coming. On Tuesday the 25th of March 2014, Facebook announced that it had purchased Oculus, developers of the virtual reality headset Oculus Rift, for $2bn. According to Oculus’ company statement on its website, Facebook “understands the potential for VR” and the social networking giant can […]

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Project Morpheus: Sony’s new virtual reality headset

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During GDC 2014, Shuhei Yoshida, Head of the Sony Computer Entertainment arm, announced Project Morpheus–the head mounted, virtual reality prototype built for the Playstation 4. A release date wasn’t announced however Mr Yoshida did state that the device would be made available for game developers.  The prototype  currently features  specs which include 1080p display and full […]

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Facebook turns 10: what’s next?

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Today marks the 10th birthday of the social network. The site many like to bash as uncool, on it’s way out, a twitching corpse has gone from unique to ubiquitous in a way goes beyond all sense of normal scale. 1.23 billion users, 5% of all digital advertising, 20% of all time spent online, a […]

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Is the age of the digital currency upon us?

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One of the most interesting developments in the digital space right now is the growing popularity of the digital currency, with the spotlight on bitcoin. PricewaterhouseCoopers published its report today claiming that digital currencies are innovating in several industries such as  entertainment, media and communications. The report outlines some of the positive effects digital currency can […]

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BuzzFeed usurps Huffington Post to become Facebook’s top publisher

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BuzzFeed, the online website which aggregates viral content from across the web, has become Facebook’s top publisher, beating the likes of Huffington Post and Upworthy. According to NewsWhip, in November 2013 Huffington Post UK was the clear leader with BuzzFeed left to battle viral content website Upworthy for runner-up status. Yet, in just over a month, […]

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New stats on Instagram, Vine, Twitter and Facebook use on mobiles

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“Vine is gone! Who uses Vine any more?? Do an Instagram Video!” These were the words, uttered in the early hours of this morning, of the Radio One breakfast show’s Nick Grimshaw. A social media star as well as a broadcasting one, he runs a show which is uber-connected with its target audience of 18-24 […]

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2013 internet trends from Kleiner Perkins

The latest edition of the high-profile annual internet trends report from Kleiner Perkins Caufield Byers was published yesterday. Its author, partner at the firm Mary Meeker, delivered the report at AllThingsD’s D11 Conference in Palo Alto. The 2013 report is a large and wide ranging read, covering topics from innovation in China’s internet scene, to […]

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7 trends for the future of the web

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Last week I spoke at the CIPR Wild Wild Web event where I was asked to talk about future trends for the internet. Below is the presentation I gave, with a comms and PR slant naturally, on the seven future web trends that brands should know about. Battenhall – CIPR future trends online presentation – […]

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The value of innovation and how to do it

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Fast Company has published an article on Innovation Debt – the concept of going in the red without knowing it, and the damage it does to your business, when you don’t innovate. The article is a must read for those working in the creative industries, as is the blog post it links to by author and […]

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