For the first time in the Premier League’s 26-year history, British television broadcasters’ monopoly of domestic football TV rights has been broken. Today’s acquisition of a Premier League TV rights package by online retailer and tech behemoth, Amazon, is being seen as a watershed moment for the way in which football – and potentially a host of other sports – are viewed in the UK.
It's that time of year again, when the much-anticipated Mary Meeker annual Internet Trends report is released by the famed analyst of Kleiner Perkins Caufield & Byers. The report is typically used to help frame the digital dialogue for the year ahead. It's a whopping 294-page publication, and we have worked through it so you don't have to.
As part of a number of reports they publish throughout the year, Brandwatch has released its 2018 Brand Visibility Report, which analyses 250 million pictures from across the web, from the last twelve months, to determine which brands and companies are most visible on the internet through their logos.
It's been a busy start to the year at Battenhall HQ. Three new team members have joined and hit the ground running, our office has had a beautiful facelift, and we're now delighted to announce our first new client win of the year – Waze!
If, like me, you're a driver, you may well have heard of Waze. It's the world's largest community-based traffic and navigation app. It's a truly innovative, disruptor brand, and I use the app daily. When a company like this becomes a client, it's an agency MD's dream.
Over the last month, social media users have been bombarded with updates from the biggest social platforms: Instagram opened up an exciting range of possibilities for how people and brands could use the app via new features such as pinned stories and follow hashtags, Twitter followed suit with a game-changing update of its own; a “Threads” button which simplified the process of posting multiple tweets as part of a unified train of thought (alas, an update for editing tweets still remains elusive), and only last week, Mark Zuckerberg announced huge changes to Facebook’s algorithms with the aim of prioritising personal content from family and friends on our news feeds once more.
Instagram has rolled out a number of exciting new features in the last few weeks with highlights, archiving, the ability to follow hashtags and teasers for shoppable posts. Like anything in the ever-changing world of social media, there’s a lot to take in, but we’ve explored what they all do and how brands could use them.
This week Instagram rolled out a very exciting new feature. Users can now post a story with a voting sticker that works as a button and allows people to answer a two-option question. The user is then able to see what people have voted and which option is winning.
With imagery now an integral part of most major social media channels, there’s one platform which is trying to push boundaries even further. Pinterest has announced that it’s launching several new technologies under the name ‘Pinterest Visual Discovery’.