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December 15, 2017Published by: Jonny Atter

Instagram shopping, highlights and hashtags

Instagram has rolled out a number of exciting new features in the last few weeks with highlights, archiving, the ability to follow hashtags and teasers for shoppable posts. Like anything in the ever-changing world of social media, there’s a lot to take in, but we’ve explored what they all do and how brands could use them.

Highlights

Highlights are a recent creation that will really help take Stories to the next level. They showcase Stories for longer than the usual 24 hour window, and remain visible until you remove one. You can add up to 100 photos or videos to a Highlight, and there’s no limit to how many you can create, so there’s huge scope for brands.

With so many available we suggest categorising Highlights will be important to help you stand out. They’ll offer lots of opportunities to showcase your best work, whether it’s to help drive users to a key campaign or to find out more about different aspects of your brand. A car manufacturer for example, might use different Highlights to promote different models, but it can be applied to almost anything.  

This is also where Archive comes in. Before you might not have remembered to save your Story in time, but now all Stories are automatically archived. They’re saved in the same quality as uploaded, and from these you can reshare them to Highlights, as well as in messages, the feed, or even add them to a current story. An added bonus, for brands trying to keep track of their posts!

Follow a #

You can also now follow a hashtag in the same way you would an account.

It allows you to follow a campaign or brand hashtag for easy access to view content in discovery but also pull it into your feed. This new feature could be great for brands, especially when launching a new campaign, as captions can be updated with a call to action to follow a specific campaign hashtag, and as a result your followers will see more relevant content.

             

Shop

Most recently, a Shop tab appeared on the Profile of many Business accounts (although it has since disappeared). It is initially being tested across a number of high profile accounts, such as Fenty Beauty, and is only available on mobile.

Seeing it appear on other Business accounts is a promising and exciting teaser that Instagram may be that step closer to releasing its Shop function to everyone. Let’s hope for Christmas or the New Year, as it’s going to be a huge step towards monetising the platform.

With the brief preview we had of the Shop tab, we could see that once nine posts are created with tagged products, they will appear in the Shop, making it easy for customers to browse everything. It’s not only there that they can be found either, they’re clearly visible on the Instagram feed with a shopping bag icon so if users aren’t aware of the Shop tab, they will soon easily discover that they can buy items through their feed.

           

How it works is that once they click into the post, a user can tap on the image and a pop up will open with the product name and price. That can be then clicked again to take the user to the product on Instagram with more details, and from there a Shop Now button can take the user to the product website where it can be purchased.

           

Let’s see where Instagram takes us in 2018!

October 5, 2017Published by: Meg Edwards

Instagram adds polls to its stories plus more!

This week Instagram rolled out a very exciting new feature. Users can now post a story with a voting sticker that works as a button and allows people to answer a two-option question. The user is then able to see what people have voted and which option is winning.

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February 10, 2017Published by: Rebecca Gill-Clarke

Search it to believe it?

With imagery now an integral part of most major social media channels, there’s one platform which is trying to push boundaries even further. Pinterest has announced that it’s launching several new technologies under the name ‘Pinterest Visual Discovery’.

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December 23, 2016Published by: Tom Bradley

Battenhall’s 2016 Round Up!

Well, well, well... What a year it has been, especially on social media.

As we cast our minds back to January of 2016, some news stories and updates seem like a distant memory, showing just how far social has come in the past twelve months. We’ve picked our selection of the biggest social media stories from each month for you. Do you have a favourite story from 2016? Let us know in the comments below!

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October 27, 2016Published by: Janey Spratt

Christmas is Coming

Christmas is just around the corner, so enjoy the last of the normality before the chaos begins. With just 61 days until Christmas, here’s what to expect in social media land.

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April 5, 2016Published by: Joe Cant

Burberry is the first luxury brand to run a sponsored Snapchat Discover channel

With Snapchat allowing more and more brands onto its ad platform, it was only a matter of time before a non media specific brand jumped on the band wagon and took it that one step further. Christopher Bailey has stepped up to the plate with Burberry. It has used Snapchat to help with the launch of its latest men’s fragrance, Mr. Burberry and a capsule Menswear collection.

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November 5, 2015Published by: Drew

Facebook’s new data dump: up to 1.55bn users, Instagram 400m, Whatsapp 900m, Messenger 700m

New Facebook Q3 numbers

Facebook last night released its new results for the last quarter, and the user numbers are worth brushing up on. Facebook has grown by 60 million active users in the last three months, still by a long shot the biggest social network globally. It now has 8 million daily video views, which has doubled in the last six months, 1.007 billion active users every day, and as many are shifting from the public news feed, ie traditional part of Facebook, over to Messenger, ie the private part, this is where a lot of the action is. Having opened up Facebook Messenger as a platform, there is a huge amount of activity and growth there too.

The full stats are worth a read, especially because WhatsApp and Instagram are part of the quarterly update too.

Image via Mark Zuckerberg on Facebook.