It's been a busy start to the year at Battenhall HQ. Three new team members have joined and hit the ground running, our office has had a beautiful facelift, and we're now delighted to announce our first new client win of the year – Waze!
If, like me, you're a driver, you may well have heard of Waze. It's the world's largest community-based traffic and navigation app. It's a truly innovative, disruptor brand, and I use the app daily. When a company like this becomes a client, it's an agency MD's dream.
Over the last month, social media users have been bombarded with updates from the biggest social platforms: Instagram opened up an exciting range of possibilities for how people and brands could use the app via new features such as pinned stories and follow hashtags, Twitter followed suit with a game-changing update of its own; a “Threads” button which simplified the process of posting multiple tweets as part of a unified train of thought (alas, an update for editing tweets still remains elusive), and only last week, Mark Zuckerberg announced huge changes to Facebook’s algorithms with the aim of prioritising personal content from family and friends on our news feeds once more.
Instagram has rolled out a number of exciting new features in the last few weeks with highlights, archiving, the ability to follow hashtags and teasers for shoppable posts. Like anything in the ever-changing world of social media, there’s a lot to take in, but we’ve explored what they all do and how brands could use them.
This week Instagram rolled out a very exciting new feature. Users can now post a story with a voting sticker that works as a button and allows people to answer a two-option question. The user is then able to see what people have voted and which option is winning.
With imagery now an integral part of most major social media channels, there’s one platform which is trying to push boundaries even further. Pinterest has announced that it’s launching several new technologies under the name ‘Pinterest Visual Discovery’.
Well, well, well... What a year it has been, especially on social media.
As we cast our minds back to January of 2016, some news stories and updates seem like a distant memory, showing just how far social has come in the past twelve months. We’ve picked our selection of the biggest social media stories from each month for you. Do you have a favourite story from 2016? Let us know in the comments below!
With Snapchat allowing more and more brands onto its ad platform, it was only a matter of time before a non media specific brand jumped on the band wagon and took it that one step further. Christopher Bailey has stepped up to the plate with Burberry. It has used Snapchat to help with the launch of its latest men’s fragrance, Mr. Burberry and a capsule Menswear collection.