All Posts in Uncategorized

June 11, 2014Published by: Drew

Sony enters the streaming media market with PlayStation TV

Screenshot 2014-06-11 14.31.53

For media and entertainment companies, the streaming media market is very attractive and with good reason. Recent research from Park Associates reported that 20% of U.S. Broadband Households now have a streaming media player. Google Chromecast is the current market leader with Apple TV and Roku not too far behind.

However the current state of the streaming media market may change as another entertainment company is launching its own streaming media service which could potentially disrupt the market. At this year's E3, the largest annual trade show for the computer and video games industry, Sony announced that it was introducing its streaming box for its PlayStation 4 console aptly named "PlayStation TV." 

Already out in Japan but launching in the U.S, Canada and Europe this autumn, Sony's PlayStation TV streaming box enables users to stream content from any device onto their TV set as well as play games on any television set as long as they have a controller at hand.

People's television viewing habits have changed dramatically since the introduction of streaming media. The fact that Playstation TV allows consumers to stream content onto any TV set in a household and Sony is producing exclusive content for the platform indicates that Sony's streaming box could not only disrupt the market but potentially usurp Apple TV and Google Chromsecast as the market leader.

The revolution, in this case, will be streamed, not televised.

April 22, 2014Published by: Drew

Man United fans learn of Moyes sacking on Twitter first

Screenshot 2014-04-22 15.59.14

Football is often an unpredictable sport filled with drama, heated skirmishes and last minute comebacks. However, for beleaguered David Moyes, the writing was already on the wall. This morning, much to the prediction and jubilation of many Manchester United fans, David Moyes' short-lived managership at Old Trafford came to an end as he was sacked by the club's board.

Whilst Moyes' dismissal doesn't come as much of a surprise, what is noticeable is that Manchester United announced Moyes' termination on its Twitter page seemingly without issuing a press release to media outlets. Although the club does trade on the New York stock exchange so an official press release may not have been distributed for legal reasons. Having said that, there is no denying that social media has become a crucial platform for brands and companies when delivering important news directly to consumers and the media.

Twitter has become the de facto online space for expressing opinions on major news. This is no more apparent than in football where several prolific pundits such as Michael Owen and Robbie Savage have shared their opinions on Moyes' fate from their twitter accounts. Such is the acceptance and value of Twitter that, instead of contacting sport pundits directly for comments, big media sites such as The Guardian, have simply quoted their tweets in their news reports.

In terms of the reaction from their international fans and followers, the word Moyes was mentioned more than 1.5 million times today and #Moyes #MoyesSacked and #MUFC were among just some of the hashtags that have been trending as a result.

Once again, this demonstrates the undeniable importance of Twitter as the ultimate breaking news source and is testament to its power to share stories instantly, globally and with the intent of collating social opinion quickly.


March 26, 2014Published by: Drew

The implications of Facebook purchasing Oculus

Facebook buys Oculus Rift

It seemed no one in the tech space saw it coming. On Tuesday the 25th of March 2014, Facebook announced that it had purchased Oculus, developers of the virtual reality headset Oculus Rift, for $2bn. According to Oculus' company statement on its website, Facebook "understands the potential for VR" and the social networking giant can see "virtual reality’s potential to transform the way we learn, share, play, and communicate."

Despite some excitement at the thought of Facebook entering the VR market, not everyone in the VR industry was enthralled by the acquisition. Noticeably, Markus Persson, the creator of Minecraft who is planning a Oculus Rift version of his sandbox game, posted a particularly scathing view on the whole deal. In his blog, he mentions that he finds Facebook "creepy" and is unsure of the social network's motives.

Regardless of the negative and positive reactions Facebook's acquisition of Oculus is bound to receive, there is no denying that it presents opportunities for brands, education and the way we consume social media.

Brands 

Apart from simply creating more immersive gaming experiences, VR provides opportunities for brands as well that goes beyond gamification. According to Marketing Week, Facebook entering the VR space enables marketers to take on a more indie games developer role, developing immersive gaming content for their audience.

Additionally, VR on social networks presents marketers with the opportunity to create even deeper brand experiences for their target market. Mobile operator and England Rugby sponsor 02 is already being a first mover with the Oculus Rift by offering fans a chance to go behind the scenes with the England Rugby squad.  With this acquisition, we're bound to see more brands, who already have a strong presence on Facebook, experiment with VR.

Health

Virtual reality has huge implications for the real world - one of the most important areas being health. The Oculus Rift enables individuals to rehabilitate from experiences physical and mental as well as to experience things which they may not have otherwise been able to due to limitations. From a more in-depth perspective, the Oculus Rift enables health professionals to more deeply study organic matter and perform research, insights or study things which might be difficult to do in previous tech environments.

Education

Where education has been based around broadening the horizons of the young and old, virtual reality adds a layer to the toolkit of professors and teachers around the world. From a research perspective and a teaching point of view, Education fulfils this remit to broaden horizons and provide access to parts of the globe which were not accessible before. A PhD student can explore relevant elements of their study in the OR, or a teacher can show students a part of the world they're studying. Facebook wants to tap into this and become a 'go-to' source for knowledge, plus an incredible medium to view it on.

Photo courtesy of Kotaku

March 24, 2014Published by: Drew

Project Morpheus: Sony’s new virtual reality headset

During GDC 2014, Shuhei Yoshida, Head of the Sony Computer Entertainment arm, announced Project Morpheus-the head mounted, virtual reality prototype built for the Playstation 4. A release date wasn't announced however Mr Yoshida did state that the device would be made available for game developers.  The prototype  currently features  specs which include 1080p display and full 360 degree positional tracing and Mr Yoshida wasn't sheepish in believing the device could "shape the future of games."

Sony's Project Morpheus isn't the first VR headset announced which aims to offer gamers a more immersive gaming experience. Occulus VR, which managed to raise $2.4 million dollars from crowdfunding site Kickstarter, is developing its own VR headset called Occulus Rift. Currently, the technology is only available to developers through a dev kit. At this year's GDC, Occulus announced a second dev kit for developers with the consumer version of the VR headset expected to be released in late 2014 or early 2015.

As wearable tech continues to capture the public's interest with the likes of fuel bands and smart watches, it's looking increasingly likely that, with the Occulus Rift and now Sony's Project Morpheus, virtual reality may be the next technology to captivate consumers.

 


February 4, 2014Published by: Drew

Facebook turns 10: what’s next?

Screenshot 2014-02-04 15.47.07(4)

Today marks the 10th birthday of the social network. The site many like to bash as uncool, on it's way out, a twitching corpse has gone from unique to ubiquitous in a way goes beyond all sense of normal scale. 1.23 billion users, 5% of all digital advertising, 20% of all time spent online, a share price double what is started at when it floated (yet still only one tenth the size of Google), and with London the only English-speaking city in its global top 10, you might say that Facebook is only just getting started.

I for one think Facebook has a bright future, through diversity and innovation. I think what we will see in the future is a web where mobile innovation leads to a number of different must have apps and social networks. Our smart phones will brandish social networks like a Swiss Army knife, and whilst Facebook might not be the new kid on the block any longer, the social web has grown up and there is plenty of room for everyone.

For Facebook as as a business, not being cool amongst a growing, influential youth demographic is a big deal. And that's what many are saying about it right now. So we should expect Facebook to be moving at full speed with its new product development and acquisitions this year. It's new mobile app Paper has just launched in the US, Facebook Messenger has become the phone book for a generation, and Instagram which Facebook acquired nearly two years ago is just getting started.

So for me, there's plenty of life in this old dog yet.

Battenhall's Drew Benvie appeared on BBC World News today, discussing this topic and putting forward his views opposite Professor Daniel Miller.

January 30, 2014Published by: Drew

Is the age of the digital currency upon us?

One of the most interesting developments in the digital space right now is the growing popularity of the digital currency, with the spotlight on bitcoin. PricewaterhouseCoopers published its report today claiming that digital currencies are innovating in several industries such as  entertainment, media and communications.

The report outlines some of the positive effects digital currency can have on businesses and customers. Benefits include low transaction fees, no payment reversals and customers are able to remain anonymous during transactions.

Yet despite the advantages for merchants and customers, problems are still inherent in bitcoin and other digital currencies. For example the buying process can be complex and customers put themselves at risk of disputes with merchants since there are no payment reversals.

Recent bad press hasn't helped the reputation of bitcoin with one of its executives Charlie Shrem being arrested following allegations of money laundering and the digital currency's recent association with the illegal online drug market SilkRoad.

It's seems unlikely right now that digital currencies such as bitcoin will become the main currency of the digital space. However, if providers can reduce the risk for consumers and merchants, more customers and businesses might just buy into the idea. Pun intended.

Read more on PricewaterhourseCoopers' report here.


January 24, 2014Published by: Drew

BuzzFeed usurps Huffington Post to become Facebook’s top publisher

BuzzFeed, the online website which aggregates viral content from across the web, has become Facebook's top publisher, beating the likes of Huffington Post and Upworthy.

According to NewsWhip, in November 2013 Huffington Post UK was the clear leader with BuzzFeed left to battle viral content website Upworthy for runner-up status. Yet, in just over a month, the viral newsite did not only beat Upworthy but it comfortably usurped Huffington Post UK from its perch in first place.

Using data taken from Spike, NewsWhip determined BuzzFeed's newfound status as Facebook publishing king was a result of a particularly strong December. In that month, BuzzFeed had 750,000 more shares on Facebook than its closest competitor.

Apart from illustrating BuzzFeed's growing popularity, the results from Spike's database also demonstrate that Facebook is still a popular site for sharing content. Publishers such as BBC News, New York Times and new addition Viral Nova all had substantially improved share numbers.

Despite reports of Facebook's waning popularity among teens, it certainly hasn't lost favour with users who love sharing viral news on the social network site. To read more on the report, visit NewWhip.

 

 

 

October 24, 2013Published by: Drew

New stats on Instagram, Vine, Twitter and Facebook use on mobiles

"Vine is gone! Who uses Vine any more?? Do an Instagram Video!"

These were the words, uttered in the early hours of this morning, of the Radio One breakfast show's Nick Grimshaw. A social media star as well as a broadcasting one, he runs a show which is uber-connected with its target audience of 18-24 year olds (and also connected with, as Radio 1 always gets told off for, an audience which is a good 10-15 years older too... which therefore includes me!).

It was Radio 1's Rod McKenzie who spoke to PR Week earlier in the year and said Facebook's dead for the next generation. Their focus on how to capture a mainstream media audience through social media is pretty well-honed.

So when I tweeted Grimmy's statement this morning, I was pointed by @alexpap to this survey published just last week from Global Web Index that shows some interesting stats. While Vine is still the smallest of the top 15 apps in a Q3 2013 poll, it's the fastest growing by a long shot.

So is Vine growing by the biggest percentage because it's small? Small audiences always grow by a bigger percentage. Or is Vine actually potentially going to overtake Instagram, as Global Web Index suggest may happen?

See for yourself. Answers on a postcard. Or a Vine. (Or an Instagram). The full infographic is below.

Mobile usage stats